American Art Decor
Chief Marketing Officer (CMO)
American Art Decor, Vernon, California, United States,
Job Title: Chief Marketing Officer (CMO)
Position Overview:
A company seeking an experienced and innovative Chief Marketing Officer (CMO) to lead the marketing efforts. The ideal candidate is a data-driven, results-oriented strategist with proven experience in digital marketing, particularly within the frameworks of Smart Marketer and Digital Marketer. You will be responsible for scaling our eCommerce business, optimizing customer journeys, driving traffic and conversion, and leading a high-performance marketing team. This position requires a hands-on leader who is deeply familiar with advanced marketing strategies such as Customer Value Optimization (CVO), email automation, content marketing, and paid traffic generation.
As CMO, you will drive the execution of marketing initiatives aimed at increasing revenue, enhancing customer retention, and elevating the brand presence across multiple channels. A critical aspect of this role is the ability to apply the Smart Marketer and Digital Marketer methodologies to accelerate business growth, while fostering a culture of continuous learning and innovation within the marketing team.
Key Responsibilities:
1. Strategic Marketing Leadership:
Strategy Development:
Develop and execute a comprehensive marketing strategy grounded in Customer Value Optimization (CVO), focusing on increasing Average Customer Value (ACV) and Lifetime Customer Value (LCV) through customer acquisition, activation, monetization, and retention tactics.
Leadership by Example:
Actively manage and execute marketing campaigns using Smart Marketer’s traffic and email frameworks, optimizing based on real-time data. Lead by example to mentor and upskill the team, ensuring they adopt cutting-edge practices.
Cross-Functional Collaboration:
Work closely with sales, product development, and executive teams to ensure alignment between marketing strategies and broader business goals. Create synergies across departments, leveraging Digital Marketer’s CVO strategies to guide unified efforts toward customer-centric outcomes.
Team Development:
Build and mentor a high-performance marketing team, providing hands-on training using best practices from Smart Marketer and Digital Marketer. Develop a team of growth-oriented professionals who excel at scaling revenue through customer-focused marketing initiatives.
2. Customer Value Optimization (CVO):
Lifecycle Marketing:
Implement and manage a robust lifecycle marketing strategy based on the CVO framework to optimize each step of the customer journey—from traffic generation and lead capture to conversion and post-sale follow-up.
Value Ladder Strategy:
Build a comprehensive product offering that follows Digital Marketer’s Value Ladder, designed to move prospects through awareness, engagement, subscription, and ascension phases. Create lead magnets, tripwires, core offers, and upsells to enhance customer acquisition and retention.
Post-Purchase Engagement:
Develop and oversee post-purchase email sequences that foster customer loyalty, increase customer lifetime value, and promote higher-value products using CVO principles. Implement strategies that encourage repeat purchases and customer referrals.
3. Email Marketing & Automation Expertise:
Funnel Development:
Design, execute, and optimize sophisticated email marketing funnels including nurture sequences, sales campaigns, cart abandonment follow-ups, and re-engagement strategies. Utilize Smart Marketer and Digital Marketer teachings to drive high engagement and conversion rates at each stage of the funnel.
Personalization and Segmentation:
Implement advanced segmentation and personalization techniques to deliver dynamic, tailored content to various customer segments. This includes leveraging behavioral data to optimize messaging for improved open rates, click-through rates, and overall campaign performance.
Automation and A/B Testing:
Build and manage complex email automations that nurture leads and drive conversions. Continuously optimize email campaigns through A/B testing of subject lines, body content, and calls-to-action. Monitor KPIs such as CTR, open rates, and conversion rates, making data-driven improvements to boost performance.
Analytics and Reporting:
Analyze email performance and customer data to extract actionable insights. Use platforms like Klaviyo and HubSpot to refine email strategies and ensure consistent incremental improvements across campaigns.
4. Traffic Generation & Paid Acquisition:
Omnichannel Marketing:
Scale paid advertising campaigns across multiple platforms including Facebook Ads, Google Ads, and YouTube, using Smart Marketer’s omnipresence strategies. Build and optimize paid traffic funnels to drive qualified traffic to landing pages, lead capture forms, and eCommerce product pages.
Content Marketing & SEO:
Lead the content marketing strategy to create valuable, SEO-optimized content that attracts organic traffic and establishes Crystal Art Gallery as a thought leader in the home décor space. Utilize repurposing strategies to maximize the reach and effectiveness of content across various channels.
Social Media Advertising:
Oversee the execution of social media ad campaigns, using data to adjust spend, targeting, and creative assets for optimal performance. Drive brand awareness and engagement through compelling social media content that resonates with the target audience.
5. Sales Funnel Optimization & Conversion Rate Optimization (CRO):
On-Page Optimization:
Continuously optimize key pages in the sales funnel, including landing pages and checkout processes, using conversion rate optimization (CRO) techniques from Smart Marketer and Digital Marketer to increase on-site conversions and reduce bounce rates.
Split Testing:
Lead ongoing A/B testing initiatives across marketing funnels to enhance conversion performance at every stage. Use Digital Marketer’s Split Test Playbook to guide strategic adjustments to campaign elements based on testing outcomes.
6. Brand Development & Communication:
Consistent Brand Messaging:
Define and oversee brand voice and messaging across all marketing channels to ensure consistency with Crystal Art Gallery’s core values. Craft compelling, story-driven content that resonates with the target audience and aligns with direct response goals.
Storytelling and Content Creation:
Leverage storytelling techniques from Smart Marketer and Digital Marketer to create emotionally engaging content that drives action. Work with creative teams to produce a wide range of content formats, including video, social media, and written materials that support both brand-building and sales objectives.
7. Data-Driven Market Research & Analysis:
Customer Insights:
Conduct in-depth market research to understand customer personas, competitor landscapes, and industry trends. Use these insights to inform marketing strategies, email funnels, and paid traffic campaigns.
Training in Data Analytics:
Provide guidance to the marketing team on interpreting and utilizing data from Google Analytics, HubSpot, and Smart Marketer reporting tools. Implement a culture of continuous improvement by using data-driven insights to refine campaigns and improve key performance metrics.
8. Team Leadership & Development:
Team Building:
Recruit, develop, and manage a highly motivated marketing team. Foster a collaborative, performance-driven culture by implementing training programs based on Smart Marketer’s “Train My Traffic Person” and Digital Marketer’s “Certified Partner Program.”
Performance Evaluation:
Set clear performance metrics for the team and conduct regular evaluations based on KPIs such as revenue growth, customer acquisition cost (CAC), and customer lifetime value (LTV). Encourage continuous learning and application of new skills to drive team and business success.
9. Budget & Financial Oversight:
Budget Management:
Take ownership of the marketing budget, ensuring efficient allocation of resources across channels to maximize return on investment. Prioritize high-impact, cost-effective activities that drive significant revenue growth.
Financial Acumen Training:
Mentor the marketing team on key financial metrics, including calculating CAC, CLV, and overall marketing ROI. Collaborate with the finance team to align marketing spend with broader business growth targets.
Qualifications:
Proven Track Record:
Extensive experience in a CMO or senior marketing role, with demonstrated success in scaling eCommerce businesses from 7 to 8 figures using Smart Marketer and Digital Marketer methodologies.
Hands-On Expertise:
Proficiency in digital marketing, customer value optimization, paid acquisition, email marketing automation, and traffic generation. A hands-on leader capable of executing strategies while mentoring the team.
Smart Marketer & Digital Marketer Certifications:
Completion of certification programs from Smart Marketer and Digital Marketer, showcasing mastery of advanced marketing tactics and frameworks.
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Position Overview:
A company seeking an experienced and innovative Chief Marketing Officer (CMO) to lead the marketing efforts. The ideal candidate is a data-driven, results-oriented strategist with proven experience in digital marketing, particularly within the frameworks of Smart Marketer and Digital Marketer. You will be responsible for scaling our eCommerce business, optimizing customer journeys, driving traffic and conversion, and leading a high-performance marketing team. This position requires a hands-on leader who is deeply familiar with advanced marketing strategies such as Customer Value Optimization (CVO), email automation, content marketing, and paid traffic generation.
As CMO, you will drive the execution of marketing initiatives aimed at increasing revenue, enhancing customer retention, and elevating the brand presence across multiple channels. A critical aspect of this role is the ability to apply the Smart Marketer and Digital Marketer methodologies to accelerate business growth, while fostering a culture of continuous learning and innovation within the marketing team.
Key Responsibilities:
1. Strategic Marketing Leadership:
Strategy Development:
Develop and execute a comprehensive marketing strategy grounded in Customer Value Optimization (CVO), focusing on increasing Average Customer Value (ACV) and Lifetime Customer Value (LCV) through customer acquisition, activation, monetization, and retention tactics.
Leadership by Example:
Actively manage and execute marketing campaigns using Smart Marketer’s traffic and email frameworks, optimizing based on real-time data. Lead by example to mentor and upskill the team, ensuring they adopt cutting-edge practices.
Cross-Functional Collaboration:
Work closely with sales, product development, and executive teams to ensure alignment between marketing strategies and broader business goals. Create synergies across departments, leveraging Digital Marketer’s CVO strategies to guide unified efforts toward customer-centric outcomes.
Team Development:
Build and mentor a high-performance marketing team, providing hands-on training using best practices from Smart Marketer and Digital Marketer. Develop a team of growth-oriented professionals who excel at scaling revenue through customer-focused marketing initiatives.
2. Customer Value Optimization (CVO):
Lifecycle Marketing:
Implement and manage a robust lifecycle marketing strategy based on the CVO framework to optimize each step of the customer journey—from traffic generation and lead capture to conversion and post-sale follow-up.
Value Ladder Strategy:
Build a comprehensive product offering that follows Digital Marketer’s Value Ladder, designed to move prospects through awareness, engagement, subscription, and ascension phases. Create lead magnets, tripwires, core offers, and upsells to enhance customer acquisition and retention.
Post-Purchase Engagement:
Develop and oversee post-purchase email sequences that foster customer loyalty, increase customer lifetime value, and promote higher-value products using CVO principles. Implement strategies that encourage repeat purchases and customer referrals.
3. Email Marketing & Automation Expertise:
Funnel Development:
Design, execute, and optimize sophisticated email marketing funnels including nurture sequences, sales campaigns, cart abandonment follow-ups, and re-engagement strategies. Utilize Smart Marketer and Digital Marketer teachings to drive high engagement and conversion rates at each stage of the funnel.
Personalization and Segmentation:
Implement advanced segmentation and personalization techniques to deliver dynamic, tailored content to various customer segments. This includes leveraging behavioral data to optimize messaging for improved open rates, click-through rates, and overall campaign performance.
Automation and A/B Testing:
Build and manage complex email automations that nurture leads and drive conversions. Continuously optimize email campaigns through A/B testing of subject lines, body content, and calls-to-action. Monitor KPIs such as CTR, open rates, and conversion rates, making data-driven improvements to boost performance.
Analytics and Reporting:
Analyze email performance and customer data to extract actionable insights. Use platforms like Klaviyo and HubSpot to refine email strategies and ensure consistent incremental improvements across campaigns.
4. Traffic Generation & Paid Acquisition:
Omnichannel Marketing:
Scale paid advertising campaigns across multiple platforms including Facebook Ads, Google Ads, and YouTube, using Smart Marketer’s omnipresence strategies. Build and optimize paid traffic funnels to drive qualified traffic to landing pages, lead capture forms, and eCommerce product pages.
Content Marketing & SEO:
Lead the content marketing strategy to create valuable, SEO-optimized content that attracts organic traffic and establishes Crystal Art Gallery as a thought leader in the home décor space. Utilize repurposing strategies to maximize the reach and effectiveness of content across various channels.
Social Media Advertising:
Oversee the execution of social media ad campaigns, using data to adjust spend, targeting, and creative assets for optimal performance. Drive brand awareness and engagement through compelling social media content that resonates with the target audience.
5. Sales Funnel Optimization & Conversion Rate Optimization (CRO):
On-Page Optimization:
Continuously optimize key pages in the sales funnel, including landing pages and checkout processes, using conversion rate optimization (CRO) techniques from Smart Marketer and Digital Marketer to increase on-site conversions and reduce bounce rates.
Split Testing:
Lead ongoing A/B testing initiatives across marketing funnels to enhance conversion performance at every stage. Use Digital Marketer’s Split Test Playbook to guide strategic adjustments to campaign elements based on testing outcomes.
6. Brand Development & Communication:
Consistent Brand Messaging:
Define and oversee brand voice and messaging across all marketing channels to ensure consistency with Crystal Art Gallery’s core values. Craft compelling, story-driven content that resonates with the target audience and aligns with direct response goals.
Storytelling and Content Creation:
Leverage storytelling techniques from Smart Marketer and Digital Marketer to create emotionally engaging content that drives action. Work with creative teams to produce a wide range of content formats, including video, social media, and written materials that support both brand-building and sales objectives.
7. Data-Driven Market Research & Analysis:
Customer Insights:
Conduct in-depth market research to understand customer personas, competitor landscapes, and industry trends. Use these insights to inform marketing strategies, email funnels, and paid traffic campaigns.
Training in Data Analytics:
Provide guidance to the marketing team on interpreting and utilizing data from Google Analytics, HubSpot, and Smart Marketer reporting tools. Implement a culture of continuous improvement by using data-driven insights to refine campaigns and improve key performance metrics.
8. Team Leadership & Development:
Team Building:
Recruit, develop, and manage a highly motivated marketing team. Foster a collaborative, performance-driven culture by implementing training programs based on Smart Marketer’s “Train My Traffic Person” and Digital Marketer’s “Certified Partner Program.”
Performance Evaluation:
Set clear performance metrics for the team and conduct regular evaluations based on KPIs such as revenue growth, customer acquisition cost (CAC), and customer lifetime value (LTV). Encourage continuous learning and application of new skills to drive team and business success.
9. Budget & Financial Oversight:
Budget Management:
Take ownership of the marketing budget, ensuring efficient allocation of resources across channels to maximize return on investment. Prioritize high-impact, cost-effective activities that drive significant revenue growth.
Financial Acumen Training:
Mentor the marketing team on key financial metrics, including calculating CAC, CLV, and overall marketing ROI. Collaborate with the finance team to align marketing spend with broader business growth targets.
Qualifications:
Proven Track Record:
Extensive experience in a CMO or senior marketing role, with demonstrated success in scaling eCommerce businesses from 7 to 8 figures using Smart Marketer and Digital Marketer methodologies.
Hands-On Expertise:
Proficiency in digital marketing, customer value optimization, paid acquisition, email marketing automation, and traffic generation. A hands-on leader capable of executing strategies while mentoring the team.
Smart Marketer & Digital Marketer Certifications:
Completion of certification programs from Smart Marketer and Digital Marketer, showcasing mastery of advanced marketing tactics and frameworks.
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