Director Digital Analytics

Director Digital Analytics

Boston, United States of America

The

role

is responsible

to lead the

D

igital

D

ata and

A

nalytics

team that

supports digital banking,

executive

strateg

y,

digital marketing,

site

monitoring

,

customer in

sights

and segmentation

,

tag management, and testing

.

They

will help set the vision and

execute a framework

to define, build and manage data analytic

s

and insights across our enterprise digital assets.

This strategy will incorporate end to end customer experience, both online and offline

, including

expand

ing

our

capabilities to bridge the

streaming

digital customer data (site interactions, digital engagement, etc.) with core customer data (

loyalty

, services,

depth of relationship

, etc.)

to build the insights

,

analytics

, and personalization

that can unlock growth

.

They will partner closely

with

Digital Channel and Product Owners, cross-functional

IT

partners,

and

key business stakeholders.

The ideal candidate will function as a highly influential and effective leader in

a

fast moving

global organization.

ResponsibilityDevelop and execute a long

-

term

digital

data and analytics

strategy

that integrates broader strategic

goals

and organizational initiatives t

o aid

data-driven decision making

and

growth

Build and nu

r

ture a team of high performing team members who deliver high

-

impact analysis and insights supporting business units and digitals teams focused

on:

business case development,

tag operations,

KPI tracking,

site analytics,

algo

rithmic marketing,

behavior and journey analysis, A/B testing, NPS and customer success drivers, ROI/value assessment, optimization…etc.

Trains junior members to enhance digital analytics knowledge, skills, and best practices.

Experience with Advanced Analytic use cases and ML

techniques preferred.

Manage digital data and testing infrastructure

including

day-to-day

tagging operations

and

cloud based

vendor relationships, to enable delivery of

digitals

analytics capabilities, including tag management and reporting, across the organization.

Build relationships with business users of the data to support their requirements through effective communication, data governance and documentation.

Partner with Business Intelligence team to develop and

maintain

the stack of enterprise digital reporting, analytic tools and dashboards including

governance

Partner with digital marketing and optimization teams to design and implement the next generation of marketing technology tools, to solve for upcoming digital ecosystem changes.

Develop for scale a foundation for personalization in the digital assets and beyond that will improve business outcomes and customer experience.

Enable

a culture of

privacy

,

security,

and data protection

including

establishing

the procedures and

controls

to safeguard confidential customer information and data.

Analyze website and mobile app data on traffic sources and patterns. Provide insight on data trends and anomalies, making recommendations where

appropriate to

improve business performance

,

identify

unmet needs, and digital tools

.

Qualifications –8

+

years experience

in a related field,

including at least

4+

years

in comparable leadership roles leading digital analytics

or digital strategy

in a financial or related

business

Strong organizational skills, problem solving, issue resolution, attention to detail,

strategic vision,

and a

curious

entrepren

e

urial

attitude

Strong team

building skills and ability to communicate with senior

leadership

Expertise

in

optimization in websites, mobile, and digital marketing

Familiarity

with

test to learn methodologies

and

A/B

testing

Preferred QualificationsExpert level knowledge of Google Analytics

4

(GA)

Expert level knowledge of Tealium or related Tag Management Platform

Working knowledge of decisioning engines and

personalization

use cases

. Adobe

Target and Campaign

experience preferred.

Working knowledge of CDP

and

1

st

Party marketing data strategies.

Working knowledge of html

5 ,

css

, JS,

JQuery

, and 3

rd

Party APIs

Working k

nowledge of

dashboard d

ata

v

isualization

including:

AWS

Quicksight

, Google Looker,

and/or

Microsoft Power BI

Experience with mining click to event data at the session level

in cloud or distributed environments

.

Understanding of schema and data taxonomy

Team

–The Data and Analytics Center of Excellence at Santander is focused on

utilizing

analytics

and our petabytes of data assets to better understand our customers, deepen their relationships, and deliver the future of the retail banking experience. Our agile teams work with key business leaders and decision makers to solve problems by

provisioning,

mining, analyzing, and modeling data to provide insights that drive impact.

You will be joining a close-knit hands-on

team

that

is responsible for

managing Santander Bank’s digital data collection, syndication,

analysis

and reporting from multiple digital properties including, but not limited to – public

web-sites

, mobile app

lications

,

private

sites

,

and social

media

. The team

utilizes

the digital data collected from multiple sources to build

insights into digital traffic,

first party profiles of visitors

to

enable on-site personalization

, funnel and behavioral journey analytics

for customer acquisition and customer experience improvement. This team is also responsible for implementing all new digital marketing technologies that

utilize

digital data or interface with applications

or

web

-sites

.

The team is

the

primary

owner

of digital data for Santander Bank.

The Person-We are specifically looking for someone who understands the role of the digital analytics director and the critical part that this team will play in scaling the digital transformation at SBNA. This person should be completely at home helping build and grow a team that can

both

lead

in the data collection

and

syndication

,

as well as in the insights and analytics necessary to drive growth and improve customer experience

.

They will have the ability to

execute to

a vision, build strong partnerships, and move at the speed of business.

Diversity & EEO Statements: At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.

Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occasional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.

Employer Rights: This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.

Primary Location:

Boston, MA, Boston

Other Locations:

Massachusetts-Boston

Organization:

Santander Bank N.A.