Full-stack Developer - E-Commerce Search & Discovery

Job Title: Full-stack Developer, Search & Discovery FLSA Status: Salary, Exempt Reports To: Group Manager, Web Development Wage Range: $85,500 - $104,500 Department: 600 Employment Type: Full-Time Location: Home Office (Lynnwood, WA) Effective Date: October 2024 Role Summary: As a Full-stack Developer of Search & Discovery at Zumiez, you will play a crucial role in enhancing our digital presence across the internet. Leverage your expertise in technical SEO and web engineering to create a strategic roadmap aimed at improving organic search rankings, enhancing on-site search relevancy, increasing web traffic, and driving revenue growth. Besides writing web code, you will be responsible for developing data solutions that will automate monitoring, collection, analysis, and reporting on all aspects of search and discovery to ensure our customers are able to find what they want, where they want, when they want. Constant collaboration with cross-functional teams to enable continuous learning and integration of SEO best practices across the company. Proactively communicate our SEO strategies, objectives, opportunities, and successes to senior leaders. This role requires a degree in a relevant field, 5 years of SEO, web development experience, and advanced analytical skills. Reporting Structure: The Web Developer of Search & Discovery will report directly to the Group Manager of Digital Application Development. This role involves significant collaboration with various departments including merchandising, marketing, store operations, and external partners. Key Responsibilities: Design and execute comprehensive SEO strategies to identify revenue opportunities, enhance organic search rankings, improve on-site search, and increase revenue web traffic. Design, build, extend and maintain digital solutions for our e-commerce with the goal of empowering our business to drive continued sales growth and deliver mind blowing digital experiences for our customers. Develop a robust system for monitoring search rankings, site performance, site health, changes to technical SEO functionality and alert relevant teams to protect SEO traffic. Generate and present detailed reports on SEO performance, traffic trends, and user behavior. Communicate your strategy, goals, and progress to goals to senior leaders and internal stakeholders. Develop a continuous learning program to enhance skills and knowledge to integrate SEO best practices across all teams and channels. Use data-driven approaches to proactively identify opportunities to optimize website structure, URL hierarchy, schema markup, and internal linking for improved crawlability and indexing. Conduct in-depth analyses of search data from first-party and third-party data sources (e.g., SEO traffic data, rankings data, Search Console data, etc.). Develop and implement local SEO strategies to improve visibility in specific geographic locations. Manage international SEO efforts, including localization, and cross-border e-commerce optimization. Manage multiple projects simultaneously and ensure timely delivery of high-quality results. Conduct regular technical audits and implement necessary changes. Oversee technical SEO aspects, including site architecture, URL structures, canonical tags, schema markup, and robots.txt files. Implement web performance optimization techniques, including image optimization, lazy loading, and minimizing render-blocking resources. Take part in the planning and architecture of projects by gathering requirements, writing technical specifications, and receiving feedback from business stakeholders. Stay updated on the latest SEO trends, algorithm updates, and industry best practices, including how to leverage AI in our SEO workflows to improve efficiency. Be a team player by performing peer code reviews, assisting teammates on projects, onboarding new employees, and helping teammates sharpen their skillsets. Provide proactive and positive support for our production platform and to team members in need, which includes ad-hoc incident resolution, scheduled deployments and being on-call during peak selling periods to maximize business uptime. Qualifications: Degree in Computer Science, Information Technology, Business Administration, or related field. At least 5 years of experience in search engine optimization (SEO), web application development, and data analytics. Experience in progressive web application (PWA) development, with advanced front-end development skills (e.g., React, Angular, Vue.js), and back-end development skills (GraphQL, PHP, and MySQL). Experience in the retail sector, particularly in e-commerce, accessibility standards, information architecture, localization, cross-border selling, and web security best practices. In-depth understanding of technical SEO, including best practices, local SEO strategies, site architecture, URL structures, canonical tags, schema markup, performance optimization, and robots.txt. Experience in data analysis, reporting, SQL, and machine learning/artificial intelligence (ML/AI). Use of SEO tools (Google Analytics, Google Search Console, Screaming Frog, SEMrush, Ahrefs, Moz). Working experience of Adobe Commerce (Magento) or similar e-commerce platforms. Experience with CMS platforms (ie Adobe Experience Manager, WordPress, Joomla, Drupal). Familiarity with cloud platforms (AWS, Azure, Google Cloud) and their application in delivering digital solutions. Familiarity with version control systems (e.g., Git). Skilled in the Microsoft Office suite. Preferred Skills: Excellent communication, negotiation, and interpersonal skills, with the ability to engage effectively with both technical and non-technical stakeholders. Exceptional detail orientation, strong analytical and problem-solving skills, with an ability to think creatively and strategically in a fast-paced and evolving retail environment. Self-starter with the ability to tackle ambiguous situations and drive forward progress. Leadership skills, including the ability to manage and inspire teams. High energy and a passion for contributing to Zumiez's continued growth. Commitment to continuous learning and staying current with industry and technology trends. Adaptability to the dynamic culture and strategic vision of Zumiez. Who You Are: A Leader with Vision: Known for delivering high value projects with precision and a strategic perspective. A Great Listener: Attuned to customer needs, industry trends, and market demands, shaping product development. A Collaborator: Proficient in partnering with diverse teams to extract top performance and achieve stellar results. An Innovator: A creative thinker, bringing transformative ideas to fruition. A Lifelong Learner: Devoted to ongoing personal and professional development. A Teacher: Generous in knowledge-sharing, guiding your team to technological mastery. Ready to Grow: Enthusiastic about contributing to and advancing with a dynamic company. Work Environment & Physical Demands: Comfort working in a stationary position or standing for long durations. Capability to navigate an office environment, including file access and equipment operation. Occasional travel for professional development and collaboration ( Diversity and Inclusion Statement: Zumiez champions diversity and inclusivity, striving for a workforce as dynamic as the communities we serve. We invite candidates of all backgrounds to bring their unique perspectives to our team, fostering creativity and driving excellence. What We Offer: A competitive compensation package. A collaborative and innovative work environment. An influential role in a leading Zumiez into the future. This Full-Time role is Benefit eligible and offers: Health, Vision, and Dental insurance Following an initial wait period Basic life insurance and supplemental voluntary life insurance Disability insurance Paid Parental Leave Paid Sick Leave Following an initial wait period Paid Vacation Following an initial wait period Employee Assistance Program Healthcare Flexible Spending Account (FSA) Dependent Care Flexible Spending Account (FSA) Zumiez merchandise discount 401(k) Plan after meeting requirements 21 years of age 6 months of service 1,000 hours of service Employee Stock Purchase Program (ESPP) after meeting requirements 21 years of age 6 months of service Weekly average of 20 hours Compensation for Role in Addition to Base Salary: Bonus eligible Equity eligibility Job Title: Full-stack Developer, Search & Discovery FLSA Status: Salary, Exempt Reports To: Group Manager, Web Development Wage Range: $85,500 - $104,500 Department: 600 Employment Type: Full-Time Location: Home Office (Lynnwood, WA) Effective Date: October 2024 Role Summary: As a Full-stack Developer of Search & Discovery at Zumiez, you will play a crucial role in enhancing our digital presence across the internet. Leverage your expertise in technical SEO and web engineering to create a strategic roadmap aimed at improving organic search rankings, enhancing on-site search relevancy, increasing web traffic, and driving revenue growth. Besides writing web code, you will be responsible for developing data solutions that will automate monitoring, collection, analysis, and reporting on all aspects of search and discovery to ensure our customers are able to find what they want, where they want, when they want. Constant collaboration with cross-functional teams to enable continuous learning and integration of SEO best practices across the company. Proactively communicate our SEO strategies, objectives, opportunities, and successes to senior leaders. This role requires a degree in a relevant field, 5 years of SEO, web development experience, and advanced analytical skills. Reporting Structure: The Web Developer of Search & Discovery will report directly to the Group Manager of Digital Application Development. This role involves significant collaboration with various departments including merchandising, marketing, store operations, and external partners. Key Responsibilities: Design and execute comprehensive SEO strategies to identify revenue opportunities, enhance organic search rankings, improve on-site search, and increase revenue web traffic. Design, build, extend and maintain digital solutions for our e-commerce with the goal of empowering our business to drive continued sales growth and deliver mind blowing digital experiences for our customers. Develop a robust system for monitoring search rankings, site performance, site health, changes to technical SEO functionality and alert relevant teams to protect SEO traffic. Generate and present detailed reports on SEO performance, traffic trends, and user behavior. Communicate your strategy, goals, and progress to goals to senior leaders and internal stakeholders. Develop a continuous learning program to enhance skills and knowledge to integrate SEO best practices across all teams and channels. Use data-driven approaches to proactively identify opportunities to optimize website structure, URL hierarchy, schema markup, and internal linking for improved crawlability and indexing. Conduct in-depth analyses of search data from first-party and third-party data sources (e.g., SEO traffic data, rankings data, Search Console data, etc.). Develop and implement local SEO strategies to improve visibility in specific geographic locations. Manage international SEO efforts, including localization, and cross-border e-commerce optimization. Manage multiple projects simultaneously and ensure timely delivery of high-quality results. Conduct regular technical audits and implement necessary changes. Oversee technical SEO aspects, including site architecture, URL structures, canonical tags, schema markup, and robots.txt files. Implement web performance optimization techniques, including image optimization, lazy loading, and minimizing render-blocking resources. Take part in the planning and architecture of projects by gathering requirements, writing technical specifications, and receiving feedback from business stakeholders. Stay updated on the latest SEO trends, algorithm updates, and industry best practices, including how to leverage AI in our SEO workflows to improve efficiency. Be a team player by performing peer code reviews, assisting teammates on projects, onboarding new employees, and helping teammates sharpen their skillsets. Provide proactive and positive support for our production platform and to team members in need, which includes ad-hoc incident resolution, scheduled deployments and being on-call during peak selling periods to maximize business uptime. Qualifications: Degree in Computer Science, Information Technology, Business Administration, or related field. At least 5 years of experience in search engine optimization (SEO), web application development, and data analytics. Experience in progressive web application (PWA) development, with advanced front-end development skills (e.g., React, Angular, Vue.js), and back-end development skills (GraphQL, PHP, and MySQL). Experience in the retail sector, particularly in e-commerce, accessibility standards, information architecture, localization, cross-border selling, and web security best practices. In-depth understanding of technical SEO, including best practices, local SEO strategies, site architecture, URL structures, canonical tags, schema markup, performance optimization, and robots.txt. Experience in data analysis, reporting, SQL, and machine learning/artificial intelligence (ML/AI). Use of SEO tools (Google Analytics, Google Search Console, Screaming Frog, SEMrush, Ahrefs, Moz). Working experience of Adobe Commerce (Magento) or similar e-commerce platforms. Experience with CMS platforms (ie Adobe Experience Manager, WordPress, Joomla, Drupal). Familiarity with cloud platforms (AWS, Azure, Google Cloud) and their application in delivering digital solutions. Familiarity with version control systems (e.g., Git). Skilled in the Microsoft Office suite. Preferred Skills: Excellent communication, negotiation, and interpersonal skills, with the ability to engage effectively with both technical and non-technical stakeholders. Exceptional detail orientation, strong analytical and problem-solving skills, with an ability to think creatively and strategically in a fast-paced and evolving retail environment. Self-starter with the ability to tackle ambiguous situations and drive forward progress. Leadership skills, including the ability to manage and inspire teams. High energy and a passion for contributing to Zumiez's continued growth. Commitment to continuous learning and staying current with industry and technology trends. Adaptability to the dynamic culture and strategic vision of Zumiez. Who You Are: A Leader with Vision: Known for delivering high value projects with precision and a strategic perspective. A Great Listener: Attuned to customer needs, industry trends, and market demands, shaping product development. A Collaborator: Proficient in partnering with diverse teams to extract top performance and achieve stellar results. An Innovator: A creative thinker, bringing transformative ideas to fruition. A Lifelong Learner: Devoted to ongoing personal and professional development. A Teacher: Generous in knowledge-sharing, guiding your team to technological mastery. Ready to Grow: Enthusiastic about contributing to and advancing with a dynamic company. Work Environment & Physical Demands: Comfort working in a stationary position or standing for long durations. Capability to navigate an office environment, including file access and equipment operation. Occasional travel for professional development and collaboration ( Diversity and Inclusion Statement: Zumiez champions diversity and inclusivity, striving for a workforce as dynamic as the communities we serve. We invite candidates of all backgrounds to bring their unique perspectives to our team, fostering creativity and driving excellence. What We Offer: A competitive compensation package. A collaborative and innovative work environment. An influential role in a leading Zumiez into the future. This Full-Time role is Benefit eligible and offers: Health, Vision, and Dental insurance Following an initial wait period Basic life insurance and supplemental voluntary life insurance Disability insurance Paid Parental Leave Paid Sick Leave Following an initial wait period Paid Vacation Following an initial wait period Employee Assistance Program Healthcare Flexible Spending Account (FSA) Dependent Care Flexible Spending Account (FSA) Zumiez merchandise discount 401(k) Plan after meeting requirements 21 years of age 6 months of service 1,000 hours of service Employee Stock Purchase Program (ESPP) after meeting requirements 21 years of age 6 months of service Weekly average of 20 hours Compensation for Role in Addition to Base Salary: Bonus eligible Equity eligibility