US Bank
Marketing Analytics Lead - Data & Reporting
US Bank, Minneapolis, Minnesota, United States, 55400
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.Job Description
The Marketing Analytics and Technology team is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) and thereby the Chief Product Officers/Line of Business, responsible for measuring, assessing and articulating the efficacy of our marketing strategies to help drive growth and/or efficiency opportunities across the bank.With sister teams participating alongside the marketing lifecycle of the various segments, the Marketing Analytics Product Owner team is enabling those analysts with the data, tools, frameworks and centralized reporting they need to generate insights and report on performance. In addition, this team supports horizontal program/channel level insights and centralized experimentation strategy and governance.Leader ResponsibilitiesOwns KPI definition and corresponding data dictionary for marketing analytics spaceLiaisons with EACX team to ensure alignment on all product and customer data definitionsSolves needs surrounding accessible and reliable datamart and reporting layer for analytical useBuilds and maintains vendor-based Marketing Mix Modeling measurement tool that provides holistic view of marketing performance for Wealth, Consumer and Business Banking; supports top-of-the-house reporting/insights as neededExplores options for unified measurement solution for Corporate/Commercial/Institutional spaceMaintains all last-touch attribution (LTA) reporting tools (paid/owned channels) including program/channel insights needsCentralizes and governs experimentation/test and learn approach and plans across marketing teamsDrives marketing measurement innovation, including but not limited to: establishing hardened/last touch reporting on direct mail channel, unearthing ways to improve automation, driving consistency and improvement in dashboard UX, AI/genAI driven insight generationDefines and implements an offshore contractor strategy to meet the needs of the teamBasic QualificationsBachelor’s degree10 to 15 years of relevant experience in data engineering, data architecture, dashboarding, and data product ownership; applicant should feel at easy querying databases, integrating data from multiple/disparate sources, and developing dashboards/tools that surface actionable insights for users.Preferred QualificationsHands-on experience with datasets produced from various marketing tactics including direct mail, email, programmatic/direct buy display, social media, affiliate marketing, SEO/SEM, as well as owned channel advertising on digital properties via raw sitecat dataExperience leveraging tools for basic last mile ETL and data wrangling and querying including SQL, SAS, R, Python, Excel, Alteryx, Hadoop, etc.; in addition, expertise in dashboarding via data visualization tools such as Adobe Analytics, Tableau or Power BIEvidence of strong data management practices/leadership including documenting calculations, code, processes to validate/test data, and remediate data quality issuesUnderstanding of various marketing measurement methodologies including adtech platform reporting, last touch attribution and Marketing Mix Modeling; and experimentation practice that identifies incrementality and unlocks areas of growth and optimizationDesire to innovate within the reporting space to drive efficiency in operations.Ability to collaborate and influence at a senior level, considerable tact, diplomacy and people skillsTeam leadership and people development experience that ensures high team satisfaction, development and effective utilization of offshore talentThe role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
Benefits:Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):Healthcare (medical, dental, vision)Basic term and optional term life insuranceShort-term and long-term disabilityPregnancy disability and parental leave401(k) and employer-funded retirement planPaid vacation (from two to five weeks depending on salary grade and tenure)Up to 11 paid holiday opportunitiesAdoption assistanceSick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by lawEEO is the LawU.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.E-VerifyU.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws.
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The Marketing Analytics and Technology team is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) and thereby the Chief Product Officers/Line of Business, responsible for measuring, assessing and articulating the efficacy of our marketing strategies to help drive growth and/or efficiency opportunities across the bank.With sister teams participating alongside the marketing lifecycle of the various segments, the Marketing Analytics Product Owner team is enabling those analysts with the data, tools, frameworks and centralized reporting they need to generate insights and report on performance. In addition, this team supports horizontal program/channel level insights and centralized experimentation strategy and governance.Leader ResponsibilitiesOwns KPI definition and corresponding data dictionary for marketing analytics spaceLiaisons with EACX team to ensure alignment on all product and customer data definitionsSolves needs surrounding accessible and reliable datamart and reporting layer for analytical useBuilds and maintains vendor-based Marketing Mix Modeling measurement tool that provides holistic view of marketing performance for Wealth, Consumer and Business Banking; supports top-of-the-house reporting/insights as neededExplores options for unified measurement solution for Corporate/Commercial/Institutional spaceMaintains all last-touch attribution (LTA) reporting tools (paid/owned channels) including program/channel insights needsCentralizes and governs experimentation/test and learn approach and plans across marketing teamsDrives marketing measurement innovation, including but not limited to: establishing hardened/last touch reporting on direct mail channel, unearthing ways to improve automation, driving consistency and improvement in dashboard UX, AI/genAI driven insight generationDefines and implements an offshore contractor strategy to meet the needs of the teamBasic QualificationsBachelor’s degree10 to 15 years of relevant experience in data engineering, data architecture, dashboarding, and data product ownership; applicant should feel at easy querying databases, integrating data from multiple/disparate sources, and developing dashboards/tools that surface actionable insights for users.Preferred QualificationsHands-on experience with datasets produced from various marketing tactics including direct mail, email, programmatic/direct buy display, social media, affiliate marketing, SEO/SEM, as well as owned channel advertising on digital properties via raw sitecat dataExperience leveraging tools for basic last mile ETL and data wrangling and querying including SQL, SAS, R, Python, Excel, Alteryx, Hadoop, etc.; in addition, expertise in dashboarding via data visualization tools such as Adobe Analytics, Tableau or Power BIEvidence of strong data management practices/leadership including documenting calculations, code, processes to validate/test data, and remediate data quality issuesUnderstanding of various marketing measurement methodologies including adtech platform reporting, last touch attribution and Marketing Mix Modeling; and experimentation practice that identifies incrementality and unlocks areas of growth and optimizationDesire to innovate within the reporting space to drive efficiency in operations.Ability to collaborate and influence at a senior level, considerable tact, diplomacy and people skillsTeam leadership and people development experience that ensures high team satisfaction, development and effective utilization of offshore talentThe role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
Benefits:Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):Healthcare (medical, dental, vision)Basic term and optional term life insuranceShort-term and long-term disabilityPregnancy disability and parental leave401(k) and employer-funded retirement planPaid vacation (from two to five weeks depending on salary grade and tenure)Up to 11 paid holiday opportunitiesAdoption assistanceSick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by lawEEO is the LawU.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.E-VerifyU.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws.
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