Sales Director

Position SummaryThe Sales Director drives the community’s sales efforts, develops and executes quarterly marketing plan, reaches occupancy goals, and follows Century park’s standards in accordance with all laws, regulations and Century Park standards. Reports to the Executive Director.Qualifications

Must have a bachelor’s degree in marketing, public relations, or related field from accredited college or university or equivalent experience

Must have at least (1) one year experience, (3 years preferred) in successful sales experience

Senior living experience preferred

Primary Job ResponsibilitiesAdministrative and Planning

Plans, develops, executes, drives and evaluates community’s strategic marketing plan

Maintains compliance with budget and labor and expense control utilizing spend down sheet for department expenditures

Ensures leads database is accurate and current

Ensures waitlist is accurate and current

Ensures list of primary and secondary referral sources in local market is accurate and current

Ensures marketing and sales reports are accurate and timely

Completes competitive analysis annually and as needed of competitors in local market

Audits current residents to determine where they resided before moving into community

Conducts demographic analysis to determine highest concentrations of prospective residents in local market

Sales and Marketing Focus

Increases overall resident census and achieves specific occupancy targets

Spends time outside community identifying and cultivating relationships with referral sources

Closes the sale effectively with prospective residents and families

Increases awareness of the community and Century Park in the local community at large

Participates in local marketing events, health fairs, civic organization events, etc.

Plans and hosts marketing and waitlist events

Communicates upcoming marketing events to appropriate staff

Develops, arranges and provides customer centered experience tour for inquiries

Develops and oversees inquiry follow up process to turn leads into residents

Participates in conference calls with other Sales Directors within region and company

Supervisory Requirements

Recruits, selects, hires, trains, evaluates, supervises and counsels sales team

Schedules department hours appropriately

Exercises appropriate independent judgment

Additional Requirements

Must have reliable transportation, be willing and able to travel if necessary

Must have excellent written and verbal communication skills

Must have a valid driver’s license in current state with satisfactory driving record per Century Park standards

Must be proficient in Microsoft Word, Excel and Outlook

Must demonstrate outgoing, energetic personality with excellent listening skills and ability to persuade others

Must have expert knowledge in field of practice

Must possess ability to work with little supervision and make independent decisions when circumstances warrant

Must understand urgency to build occupancy with ability to gain referrals and build new sources of business

Must have the ability to implement and interpret the programs, goals, objectives, policies and procedures of the sales department

Must demonstrate effective follow through and follow up with prospective and referral source leads

Must demonstrate excellent customer service and hospitality

Must display effective networking skills, account management skills and ability to build rapport and trust quickly

Must demonstrate effective follow through and follow up with marketing leads

Maintains confidentiality of all propriety and/or confidential information

Must understand and follow company policies including harassment and compliance procedures

Displays integrity and professionalism by adhering to Century Park’s Code of Ethics and completes all required compliance training

Who We AreAt Century Park Associates, we are dedicated to creating an enriching lifestyle for our residents and a rewarding work environment for our valued associates. We take pride in providing an atmosphere where relationships of trust, leadership and personal ethics are not only valued, but expected of all our associates. Our “people come first” approach ensures that excellence, respect and outstanding service are apparent in all we do as an organization. We believe in caring for and loving our residents and strongly support their ability to continue growing, learning and contributing. Every day, team members at Century Park Associates choose to go beyond their job descriptions, exceeding expectations, on behalf of their residents. They have learned that those who go the extra mile receive rewards

happiness of heart and peace of mind.#J-18808-Ljbffr