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WAPT-TV

Digital Client Specialist

WAPT-TV, Flowood, Mississippi, United States,


This Position is for a Digital Client Specialist with a television station location in Jackson, MS. Summary: Will work in partnership with the Digital Sales Manager and directly with the sales force on all aspects of Digital Advertising campaigns. This is a great opportunity for someone able to maintain a high level of accuracy and work well under deadline pressure. Excellent room for advancement and professional growth. Duties and Responsibilities include: Campaign Management and Performance Analysis; Proactively monitor, analyze and optimize, all online advertising campaigns from creating the insertion order through post-campaign reporting; Work directly with the sales team on processing advertising contracts, obtaining creative materials, coordinating the schedule and launch of advertising campaigns; Accurately manage multiple projects while meeting tight deadlines; Communicate daily with Digital vendor partners; Proactively communicate with internal and external customers; Provide direct support to the Digital Sales Manager; Prepare strategic PowerPoints for customers & in-house (station) presentations; Pull, understand and interpret performance reports. Requirements and Qualifications include: Degree in or pursuit of BA/BS in related field or equivalent work experience including related military training and experience; Strong interpersonal skills that allow for independent work and the ability to contribute and work closely with other team members; Experience with web/creative/ad serving technologies such as Google Analytics, ComScore, and proficiency in Microsoft Office, Excel, PowerPoint, and Outlook; Experience or a working knowledge of Programmatic Advertising; Self-starter with a strong focus on teamwork; Extreme attention to detail and desire to exceed client expectations; Organizational skills; Related military experience will be considered. EOE M/F/D/V