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TalentBurst

Marketing Manager - Mid-Level

TalentBurst, Framingham, MA, United States


Marketing Manager - Mid-Level
HM Notes:
In office 2 days a week
36.25hrs

Job Descriptions:

Oversees strategy, media and creative of all owned marketing assets such as email and organic social as well as corresponding on site assets

Acts as internal point person for all owned channels by building relationships with cross functional groups such as Merchandising, Planning, Media & Digital Marketing and Web Store Operations

In partnership with Creative, oversees photography process by ensuring seasonal merchandise needs are met, selecting talent, and approving final photography selections

Sets marketing direction and oversees team on execution of Influencer plans

Sets marketing direction and oversees team and agency on execution of multi-channel PR plans

Closely collaborate with critical business partners (Merchandising, Site Operations) and marketing partners (Consumer Insights & Analytics (CI&A), Media/Digital Marketing) on measurement of Marketing initiatives

Ensure marketing spend is on budget and that funds are allocated to generate high-impact results with maximum efficiency and an eye towards continuous improvement

Oversee two Marketing Specialists in their day-to-day activities and coach them on performance and professional development

Requirements:

6-8 years of ad agency or client side Advertising/Marketing experience

Agency and/or retail experience is preferred

Multi-channel, integrated thinker who can connect the dots between objectives & channels

Strong communication skills

Excellent project management skills and attention to detail

Organization and multi-tasking skills

Campaign production knowledge

Highly motivated/ambitious and a new idea generator