Caesars Entertainment
Email Marketing Specialist - Corporate (Las Vegas)
Caesars Entertainment, Las Vegas, Nevada, us, 89105
Job Description
JOB SUMMARY:
The Email Marketing Specialist is responsible for providing overall support for Email Marketing initiatives for all Caesars Entertainment properties. The incumbent will support a fast-paced team, focused on driving online room revenue and customer engagement through email newsletters, trigger communications, lifecycle marketing and promotional campaigns.
KEY JOB FUNCTIONS:Execute email communicationsCoordinate activities of design, content and development teams to meet multiple, interdependent deadlinesProvide suggestions/improvements to your own work as well as other team members' workDevelop and demonstrate subject matter expertise in assigned email campaign typeExecute complex emails/campaignsEstablish relationships with key property contactsBuild and rigorously test each email, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risksExecute flawless QALead 5 or more projects each year while being involved in a minimum of 3 other projectsSupport all training efforts including the creation of training documentationPerform all other related and compatible duties as assignedEDUCATION and/or EXPERIENCE:
Bachelor's degree in Marketing, Business, Communication or related field. Digital marketing experience with understanding of email best practices for design, subject lines, copy, testing, calls to action etc.QUALIFICATIONS:
Demonstrates strong, up-to-date knowledge in email best practice design, subject lines, layout, copy and calls to actionAbility to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated businessExperience with Exact Target/Salesforce Marketing Cloud or other ESPProficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key)Strong email-related HTML experience required, web design experience preferredAbility to manipulate HTML and to create emails without the use of a WYSIWYG within the email service provider toolProficiency in AMP script or other scripting language to create variations with a single emailAbility to write and execute SOQL queries and/or understanding of database queryingProficiency in Microsoft Office (Excel, Word, Outlook, etc.)Superior communication, writing, presentation, and follow-up skillsEvidence of learning quickly and ability to build on existing business foundationsExcellent time and project management with exceptional attention to detailAbility to take ownership and initiative, and work independently with minimal direction while also functioning and contributing as part of a teamAbility to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting prioritiesIdeal candidate will have a passion for email marketing, be driven to achieve results, be detail oriented, self-motivated, enthusiastic about taking on responsibilities and able to handle and prioritize multiple tasks, all while maintaining a positive attitude.Candidate should have a strong working knowledge and understanding of the internet and familiarity with content management tools, new media and/or product development.Must have a proven ability to successfully manage multiple, different streams of work in a challenging, dynamic environment.MUST have excellent WRITTEN and oral communication skills and able to comfortably communicate to all levels of the organization.WORK ENVIRONMENT:
Must be able to work in areas containing dust, second hand smoke, varying noise and temperature levels, lighting, vibration, crowds and air quality.Must be able to work in a fast-paced environment
Disclaimer:
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Caesars Entertainment reserves the right to make changes to the job description whenever necessary.
As a part of Caesars Entertainment's employment process, finalist candidates will be required to complete a drug test and background check prior to an offer being extended. Caesars Entertainment Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.
About Us
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
JOB SUMMARY:
The Email Marketing Specialist is responsible for providing overall support for Email Marketing initiatives for all Caesars Entertainment properties. The incumbent will support a fast-paced team, focused on driving online room revenue and customer engagement through email newsletters, trigger communications, lifecycle marketing and promotional campaigns.
KEY JOB FUNCTIONS:Execute email communicationsCoordinate activities of design, content and development teams to meet multiple, interdependent deadlinesProvide suggestions/improvements to your own work as well as other team members' workDevelop and demonstrate subject matter expertise in assigned email campaign typeExecute complex emails/campaignsEstablish relationships with key property contactsBuild and rigorously test each email, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risksExecute flawless QALead 5 or more projects each year while being involved in a minimum of 3 other projectsSupport all training efforts including the creation of training documentationPerform all other related and compatible duties as assignedEDUCATION and/or EXPERIENCE:
Bachelor's degree in Marketing, Business, Communication or related field. Digital marketing experience with understanding of email best practices for design, subject lines, copy, testing, calls to action etc.QUALIFICATIONS:
Demonstrates strong, up-to-date knowledge in email best practice design, subject lines, layout, copy and calls to actionAbility to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated businessExperience with Exact Target/Salesforce Marketing Cloud or other ESPProficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key)Strong email-related HTML experience required, web design experience preferredAbility to manipulate HTML and to create emails without the use of a WYSIWYG within the email service provider toolProficiency in AMP script or other scripting language to create variations with a single emailAbility to write and execute SOQL queries and/or understanding of database queryingProficiency in Microsoft Office (Excel, Word, Outlook, etc.)Superior communication, writing, presentation, and follow-up skillsEvidence of learning quickly and ability to build on existing business foundationsExcellent time and project management with exceptional attention to detailAbility to take ownership and initiative, and work independently with minimal direction while also functioning and contributing as part of a teamAbility to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting prioritiesIdeal candidate will have a passion for email marketing, be driven to achieve results, be detail oriented, self-motivated, enthusiastic about taking on responsibilities and able to handle and prioritize multiple tasks, all while maintaining a positive attitude.Candidate should have a strong working knowledge and understanding of the internet and familiarity with content management tools, new media and/or product development.Must have a proven ability to successfully manage multiple, different streams of work in a challenging, dynamic environment.MUST have excellent WRITTEN and oral communication skills and able to comfortably communicate to all levels of the organization.WORK ENVIRONMENT:
Must be able to work in areas containing dust, second hand smoke, varying noise and temperature levels, lighting, vibration, crowds and air quality.Must be able to work in a fast-paced environment
Disclaimer:
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Caesars Entertainment reserves the right to make changes to the job description whenever necessary.
As a part of Caesars Entertainment's employment process, finalist candidates will be required to complete a drug test and background check prior to an offer being extended. Caesars Entertainment Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.
About Us
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.