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Perfect Snacks

Brand Manager Innovation

Perfect Snacks, East Hanover, New Jersey, us, 07936


Job Description

Support the development of brand innovation strategy, in partnership with the Director, to develop a multi-year innovation pipeline that aligns with the brand growth strategy and is sufficient to deliver financial targets.

Ability to work with various agencies to develop consumer centric innovation bundles.

Using consumer research, syndicated data, and market trends, translate unmet consumer needs into winning concepts that fuel the brand’s growth ambition and enhance our brand equity.

Concept validation

Ongoing management of the brand 4:2:1 plans (i.e. pipelines)

Delivery & execution of the multi-year innovation pipeline from concept to launch; collaborating closely with the cross functional team to ensure flawless execution. Includes both new food projects as well as PPA.

Marketing leadership through innovation stage gate process

Collaborates with cross functional team (R&D, Consumer Insights, Sales, Operations, and others) through feasibility, commercialization & launch of the innovation

Partnership with Sales to develop channel and customer level understanding to inform packaging, pricing, placement approach for innovation.

Work in close partnership with R&D to ensure product development brief is clear and product exceeds consumer expectations during internal and external prototyping and testing phases

Brief Creative team/external agencies on all innovation-related design needs, using defined RAPID roles to manage process and garner appropriate feedback/approvals as needed

Works closely with Sales, Consumer insights & Finance to develop new item forecasts and projections that align with our financial hurdles and mitigate waste potential. Collaborate with Sales to maximize opportunities.

Partner with Sales to create internal and external sell-in stories for innovation, articulating the strategic business rationale, consumer problem to be solved, and rationale/excitement for a successful innovation

Post launch tracking and integration of learnings into pipeline innovation development

Innovation team support: data hygiene, budget management, and other potential needs.

Adapt to shifting organizational priorities by taking ownership of new duties and regularly owning a roll-up-your-sleeves mindset

Qualifications:Qualifications

6-8 years of experience in CPG marketing for food manufacturing. Experience and passion for the Natural Products industry is preferred.

Bachelor of Science/Arts degree

Understanding of Nielsen Data, both POS and Panel

Excellent strategic, analytical, and decision-making skills

Knowledge and experience of managing a P&L

Passion for consumer insights and innovation curiosity

Performance mindset; bias for setting and measuring KPIs on an ongoing basis

Strong interpersonal skills and communication skills; able to foster open communication and engage/influence others, including cross functionals and function leadership

Excellent written and oral communication skills (including strong presentation skills), analytical ability, independent decision making and business vision

Knowledge and understanding of Stage Gate process for innovation initiative management

Strong project management skills and the ability to prioritize and multi-task against several complex projects at one time

Ability to be entrepreneurial and methodical

Results-oriented, with high expectations of self and team

Collaborative mindset with strength in effectively receiving and communicating feedback

Passion for the health and wellness lifestyle space

Additional Information

Compensation: $100k- $110k/ Year DOE

Bonus / Benefits / Vacation / 401k Eligible

Must live in the US and be able to work in the US without sponsorship.

Got what it takes to join the Perfect Snacks family? We want to hear from you!

We will only consider candidates who provide a resume and answer the below questions:

1. Why do you want to join the Perfect Snacks family/brand?

2. What excites you about this role?

3. Where are you located?