Perfect Snacks
Brand Manager Innovation
Perfect Snacks, East Hanover, New Jersey, us, 07936
Job Description
Support the development of brand innovation strategy, in partnership with the Director, to develop a multi-year innovation pipeline that aligns with the brand growth strategy and is sufficient to deliver financial targets.
Ability to work with various agencies to develop consumer centric innovation bundles.
Using consumer research, syndicated data, and market trends, translate unmet consumer needs into winning concepts that fuel the brand’s growth ambition and enhance our brand equity.
Concept validation
Ongoing management of the brand 4:2:1 plans (i.e. pipelines)
Delivery & execution of the multi-year innovation pipeline from concept to launch; collaborating closely with the cross functional team to ensure flawless execution. Includes both new food projects as well as PPA.
Marketing leadership through innovation stage gate process
Collaborates with cross functional team (R&D, Consumer Insights, Sales, Operations, and others) through feasibility, commercialization & launch of the innovation
Partnership with Sales to develop channel and customer level understanding to inform packaging, pricing, placement approach for innovation.
Work in close partnership with R&D to ensure product development brief is clear and product exceeds consumer expectations during internal and external prototyping and testing phases
Brief Creative team/external agencies on all innovation-related design needs, using defined RAPID roles to manage process and garner appropriate feedback/approvals as needed
Works closely with Sales, Consumer insights & Finance to develop new item forecasts and projections that align with our financial hurdles and mitigate waste potential. Collaborate with Sales to maximize opportunities.
Partner with Sales to create internal and external sell-in stories for innovation, articulating the strategic business rationale, consumer problem to be solved, and rationale/excitement for a successful innovation
Post launch tracking and integration of learnings into pipeline innovation development
Innovation team support: data hygiene, budget management, and other potential needs.
Adapt to shifting organizational priorities by taking ownership of new duties and regularly owning a roll-up-your-sleeves mindset
Qualifications:Qualifications
6-8 years of experience in CPG marketing for food manufacturing. Experience and passion for the Natural Products industry is preferred.
Bachelor of Science/Arts degree
Understanding of Nielsen Data, both POS and Panel
Excellent strategic, analytical, and decision-making skills
Knowledge and experience of managing a P&L
Passion for consumer insights and innovation curiosity
Performance mindset; bias for setting and measuring KPIs on an ongoing basis
Strong interpersonal skills and communication skills; able to foster open communication and engage/influence others, including cross functionals and function leadership
Excellent written and oral communication skills (including strong presentation skills), analytical ability, independent decision making and business vision
Knowledge and understanding of Stage Gate process for innovation initiative management
Strong project management skills and the ability to prioritize and multi-task against several complex projects at one time
Ability to be entrepreneurial and methodical
Results-oriented, with high expectations of self and team
Collaborative mindset with strength in effectively receiving and communicating feedback
Passion for the health and wellness lifestyle space
Additional Information
Compensation: $100k- $110k/ Year DOE
Bonus / Benefits / Vacation / 401k Eligible
Must live in the US and be able to work in the US without sponsorship.
Got what it takes to join the Perfect Snacks family? We want to hear from you!
We will only consider candidates who provide a resume and answer the below questions:
1. Why do you want to join the Perfect Snacks family/brand?
2. What excites you about this role?
3. Where are you located?
Support the development of brand innovation strategy, in partnership with the Director, to develop a multi-year innovation pipeline that aligns with the brand growth strategy and is sufficient to deliver financial targets.
Ability to work with various agencies to develop consumer centric innovation bundles.
Using consumer research, syndicated data, and market trends, translate unmet consumer needs into winning concepts that fuel the brand’s growth ambition and enhance our brand equity.
Concept validation
Ongoing management of the brand 4:2:1 plans (i.e. pipelines)
Delivery & execution of the multi-year innovation pipeline from concept to launch; collaborating closely with the cross functional team to ensure flawless execution. Includes both new food projects as well as PPA.
Marketing leadership through innovation stage gate process
Collaborates with cross functional team (R&D, Consumer Insights, Sales, Operations, and others) through feasibility, commercialization & launch of the innovation
Partnership with Sales to develop channel and customer level understanding to inform packaging, pricing, placement approach for innovation.
Work in close partnership with R&D to ensure product development brief is clear and product exceeds consumer expectations during internal and external prototyping and testing phases
Brief Creative team/external agencies on all innovation-related design needs, using defined RAPID roles to manage process and garner appropriate feedback/approvals as needed
Works closely with Sales, Consumer insights & Finance to develop new item forecasts and projections that align with our financial hurdles and mitigate waste potential. Collaborate with Sales to maximize opportunities.
Partner with Sales to create internal and external sell-in stories for innovation, articulating the strategic business rationale, consumer problem to be solved, and rationale/excitement for a successful innovation
Post launch tracking and integration of learnings into pipeline innovation development
Innovation team support: data hygiene, budget management, and other potential needs.
Adapt to shifting organizational priorities by taking ownership of new duties and regularly owning a roll-up-your-sleeves mindset
Qualifications:Qualifications
6-8 years of experience in CPG marketing for food manufacturing. Experience and passion for the Natural Products industry is preferred.
Bachelor of Science/Arts degree
Understanding of Nielsen Data, both POS and Panel
Excellent strategic, analytical, and decision-making skills
Knowledge and experience of managing a P&L
Passion for consumer insights and innovation curiosity
Performance mindset; bias for setting and measuring KPIs on an ongoing basis
Strong interpersonal skills and communication skills; able to foster open communication and engage/influence others, including cross functionals and function leadership
Excellent written and oral communication skills (including strong presentation skills), analytical ability, independent decision making and business vision
Knowledge and understanding of Stage Gate process for innovation initiative management
Strong project management skills and the ability to prioritize and multi-task against several complex projects at one time
Ability to be entrepreneurial and methodical
Results-oriented, with high expectations of self and team
Collaborative mindset with strength in effectively receiving and communicating feedback
Passion for the health and wellness lifestyle space
Additional Information
Compensation: $100k- $110k/ Year DOE
Bonus / Benefits / Vacation / 401k Eligible
Must live in the US and be able to work in the US without sponsorship.
Got what it takes to join the Perfect Snacks family? We want to hear from you!
We will only consider candidates who provide a resume and answer the below questions:
1. Why do you want to join the Perfect Snacks family/brand?
2. What excites you about this role?
3. Where are you located?