Caramoor
Marketing Manager
Caramoor, Katonah, New York, United States, 10536
Department:
Marketing, Creative Media GroupSupervisor:
Director of Marketing & CommunicationsEmployment Type:
Full-Time, ExemptCompensation:
$26.00 - $30.00 /hour (est. $54,080 - $62,400 /annum)
Caramoor Center for Music & Arts is currently seeking qualified candidates for the role of Marketing Manager with an anticipated start date of December 2024.
JOB DESCRIPTIONAs a core member of Caramoor's Marketing Department, the Marketing Manager joins the Creative Media Group (CMG) to participate in the development and execution of all aspects of Caramoor's strategic marketing, advertising, content creation, and branding/design. The Marketing Manager will operate as a thought partner who works closely with other members of CMG to develop creative marketing solutions with a focus on social media, content creation, website management, email marketing, and other forms of promotions and communications.
About the Creative Media Group: CMG manages Caramoor's owned media channels (website, email, social media) and produces creative content to support programmatic offerings and institutional goals. CMG is responsible for accurately representing the organization; its programs, performances, story, and message.
ESSENTIAL DUTIES & RESPONSIBILITIES
Social Media
Create content for Caramoor's social media platforms.Maintain consistency of voice and visual consistency throughout all communications to ensure the clarity of Caramoor's mission, vision, and story.Promptly interact with social media messages and comments received.Work with digital advertising partners to create a strategy for paid social media campaigns.Monitor social media analytics to inform strategy and upcoming content.
Content Production & Management:
Contribute to the strategic planning of video media. Conceptualize and make recommendations to the team.Create & edit eye-catching social media videos using pre-recorded Caramoor footage and artist-provided promo footage.Coordinate and assist in hiring and directing outside partners/vendors, as needed.Manage media archives, recommending strategies for best practices.Aid in developing and executing a content strategy that supports organizational goals and promotes audience education and institutional advancement efforts.
Website:
Manage site updates and content, build of seasonal events and ensure continuous event control.Monitor Google Analytics to leverage audience behavior and inform marketing decisions. Present findings to the department and make recommendations accordingly.Coordinate with Caramoor's digital marketing partners to maximize SEO efforts and returns.Monitor the general marketing mailbox.
Cultural & Community Engagement
Oversee and serve as key player in cultural partner development and audience outreach, including researching prospective partners, attending off-site events to promote Caramoor, and fielding/initiating cross-promotional requests.Additional Responsibilities:
Collaborate with staff on strategic planning, creative direction, and communications strategies.Support the development and design of internal reporting.Review all marketing collateral.
REQUIRED SKILLS AND QUALIFICATIONS
ExperienceCandidates should have a Bachelor's degree and minimum of two years of marketing experience in the arts and entertainment industry, or a non-profit or agency setting. This experience should span strategic planning and creative execution.
Software and Technology ExpertiseCandidates should be proficient in the Adobe Creative Suite, Wordpress, Microsoft Office Suite, Google Analytics, and/or similar creative software and content management systems.
Personal AttributesCandidates must be passionate storytellers with creative vision and a diverse set of skills as a content creator. Willingness to collaborate on strategy is important, as is the ability to take initiative to produce and capture a wide range of content at events and around the grounds at Caramoor.
Values and CultureCandidates should have an appreciation for music - in a variety of genres - and a passion for inspiring others. Candidates must be willing to respect Caramoor's dedication to DEIA initiatives, and to support the ongoing implementation of a multi-year strategic plan devised by the CEO and the Board of Trustees.
Working ConditionsCandidates must be able to work on-site for a minimum of three days a week in our administrative office on Caramoor's 80-acre, wooded campus. Candidates must also have the flexibility to work evening and weekend events, particularly during the summer season.
Authorization to work in the U.S. is required.
ABOUT CARAMOOROur mission is to enrich the lives of audiences through innovative and diverse musical performances of the highest quality; mentor young professional musicians; and engage children through interactive, educational experiences that deepen their relationship to and their understanding of music. These three prongs - music performance, musician mentoring, and music education - inform everything we do.Located onan80-acre campus in Katonah, NY, Caramoor Center for Music and the Arts, Inc. is a 501c3 non-profit arts center that has been in continuous operation since 1946. It presents approximately 55 live music performances throughout the year in a wide range of genres, culminating in a major summer season starting in June through early August. Caramoor also trains the next generation of classical musicians and provides music-based arts education to local schoolchildren. Through its public programs and community events, Caramoor annually serves approximately 40,000 people.Caramoor was the home of arts patrons Lucie and Walter Rosen who opened their doors in 1946 to welcome artists and audiences to be inspired by music in the context of their beautiful gardens, historic buildings, and a collection of art. Classical music - from chamber and orchestral to opera - forms the core of Caramoor's programming, but over the years, the programming has grown to include jazz, American Roots, global music, American songbook, family programs, and more. Caramoor also rents its facilities and grounds for private events.
Caramoor joins with those who seek to promote equality, eradicate injustice, and support inclusion. As in a choir, our world benefits from a multitude of voices coming together in harmony.Caramoor is an Equal Opportunity Employer (EEO); this means that all aspects of employment, including but not limited to, recruiting, advertising, hiring, training, promotions, compensation, benefits, transfers, layoffs, return from layoffs, disciplinary action and discharge shall be conducted on the basis of qualification and ability without regard to actual or perceived race, religion, political affiliation, disability, sex (including sexual violence and sexual harassment), sexual orientation, gender identity, gender expression, pregnancy or any reproductive health decisions, genetic disposition, neurodiversity, color, age, weight, national origin, citizenship, familial status, marital status, domestic victim status, military and veteran status or any other basis protected by law.We pledge to uphold equality in our hiring and employment practices, and to create an environment where everyone, from any background, can do their best work.
APPLY HEREPlease submit your cover letter and resume no later than November 22, 2024. We will only contact candidates who are considered for the role. No phone calls, please. For more information, visit caramoor.org.
Marketing, Creative Media GroupSupervisor:
Director of Marketing & CommunicationsEmployment Type:
Full-Time, ExemptCompensation:
$26.00 - $30.00 /hour (est. $54,080 - $62,400 /annum)
Caramoor Center for Music & Arts is currently seeking qualified candidates for the role of Marketing Manager with an anticipated start date of December 2024.
JOB DESCRIPTIONAs a core member of Caramoor's Marketing Department, the Marketing Manager joins the Creative Media Group (CMG) to participate in the development and execution of all aspects of Caramoor's strategic marketing, advertising, content creation, and branding/design. The Marketing Manager will operate as a thought partner who works closely with other members of CMG to develop creative marketing solutions with a focus on social media, content creation, website management, email marketing, and other forms of promotions and communications.
About the Creative Media Group: CMG manages Caramoor's owned media channels (website, email, social media) and produces creative content to support programmatic offerings and institutional goals. CMG is responsible for accurately representing the organization; its programs, performances, story, and message.
ESSENTIAL DUTIES & RESPONSIBILITIES
Social Media
Create content for Caramoor's social media platforms.Maintain consistency of voice and visual consistency throughout all communications to ensure the clarity of Caramoor's mission, vision, and story.Promptly interact with social media messages and comments received.Work with digital advertising partners to create a strategy for paid social media campaigns.Monitor social media analytics to inform strategy and upcoming content.
Content Production & Management:
Contribute to the strategic planning of video media. Conceptualize and make recommendations to the team.Create & edit eye-catching social media videos using pre-recorded Caramoor footage and artist-provided promo footage.Coordinate and assist in hiring and directing outside partners/vendors, as needed.Manage media archives, recommending strategies for best practices.Aid in developing and executing a content strategy that supports organizational goals and promotes audience education and institutional advancement efforts.
Website:
Manage site updates and content, build of seasonal events and ensure continuous event control.Monitor Google Analytics to leverage audience behavior and inform marketing decisions. Present findings to the department and make recommendations accordingly.Coordinate with Caramoor's digital marketing partners to maximize SEO efforts and returns.Monitor the general marketing mailbox.
Cultural & Community Engagement
Oversee and serve as key player in cultural partner development and audience outreach, including researching prospective partners, attending off-site events to promote Caramoor, and fielding/initiating cross-promotional requests.Additional Responsibilities:
Collaborate with staff on strategic planning, creative direction, and communications strategies.Support the development and design of internal reporting.Review all marketing collateral.
REQUIRED SKILLS AND QUALIFICATIONS
ExperienceCandidates should have a Bachelor's degree and minimum of two years of marketing experience in the arts and entertainment industry, or a non-profit or agency setting. This experience should span strategic planning and creative execution.
Software and Technology ExpertiseCandidates should be proficient in the Adobe Creative Suite, Wordpress, Microsoft Office Suite, Google Analytics, and/or similar creative software and content management systems.
Personal AttributesCandidates must be passionate storytellers with creative vision and a diverse set of skills as a content creator. Willingness to collaborate on strategy is important, as is the ability to take initiative to produce and capture a wide range of content at events and around the grounds at Caramoor.
Values and CultureCandidates should have an appreciation for music - in a variety of genres - and a passion for inspiring others. Candidates must be willing to respect Caramoor's dedication to DEIA initiatives, and to support the ongoing implementation of a multi-year strategic plan devised by the CEO and the Board of Trustees.
Working ConditionsCandidates must be able to work on-site for a minimum of three days a week in our administrative office on Caramoor's 80-acre, wooded campus. Candidates must also have the flexibility to work evening and weekend events, particularly during the summer season.
Authorization to work in the U.S. is required.
ABOUT CARAMOOROur mission is to enrich the lives of audiences through innovative and diverse musical performances of the highest quality; mentor young professional musicians; and engage children through interactive, educational experiences that deepen their relationship to and their understanding of music. These three prongs - music performance, musician mentoring, and music education - inform everything we do.Located onan80-acre campus in Katonah, NY, Caramoor Center for Music and the Arts, Inc. is a 501c3 non-profit arts center that has been in continuous operation since 1946. It presents approximately 55 live music performances throughout the year in a wide range of genres, culminating in a major summer season starting in June through early August. Caramoor also trains the next generation of classical musicians and provides music-based arts education to local schoolchildren. Through its public programs and community events, Caramoor annually serves approximately 40,000 people.Caramoor was the home of arts patrons Lucie and Walter Rosen who opened their doors in 1946 to welcome artists and audiences to be inspired by music in the context of their beautiful gardens, historic buildings, and a collection of art. Classical music - from chamber and orchestral to opera - forms the core of Caramoor's programming, but over the years, the programming has grown to include jazz, American Roots, global music, American songbook, family programs, and more. Caramoor also rents its facilities and grounds for private events.
Caramoor joins with those who seek to promote equality, eradicate injustice, and support inclusion. As in a choir, our world benefits from a multitude of voices coming together in harmony.Caramoor is an Equal Opportunity Employer (EEO); this means that all aspects of employment, including but not limited to, recruiting, advertising, hiring, training, promotions, compensation, benefits, transfers, layoffs, return from layoffs, disciplinary action and discharge shall be conducted on the basis of qualification and ability without regard to actual or perceived race, religion, political affiliation, disability, sex (including sexual violence and sexual harassment), sexual orientation, gender identity, gender expression, pregnancy or any reproductive health decisions, genetic disposition, neurodiversity, color, age, weight, national origin, citizenship, familial status, marital status, domestic victim status, military and veteran status or any other basis protected by law.We pledge to uphold equality in our hiring and employment practices, and to create an environment where everyone, from any background, can do their best work.
APPLY HEREPlease submit your cover letter and resume no later than November 22, 2024. We will only contact candidates who are considered for the role. No phone calls, please. For more information, visit caramoor.org.