Alabama and Birmingham Freightliner
Vice President of Marketing
Alabama and Birmingham Freightliner, Norcross, Georgia, United States, 30092
Vice President of Marketing
Job Summary:
The Vice President of Marketing will lead the marketing department, developing and implementing strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth. This role requires a dynamic leader with a proven track record in marketing leadership, preferably within the automotive or heavy-duty truck industry.
Key Responsibilities:Strategic Planning:
Develop and execute comprehensive marketing strategies that align with the company's business goals and objectives.Brand Management:
Oversee brand positioning, ensuring consistent messaging across all marketing channels.Digital Marketing:
Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing to produce robust lead generation. Grow social media followings.Market Research:
Conduct market research to identify trends, opportunities, and competitive landscape.Budget Management:
Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.Team Leadership:
Build and mentor a high-performing marketing team, fostering a culture of creativity and innovation.Staff Management:
Manage the marketing department staff, including hiring, training, and performance evaluations.Customer Feedback:
Respond to customer feedback, ensuring that customer insights are integrated into marketing strategies and initiatives.Collaboration:
Work closely with sales, product development, and other departments to ensure cohesive marketing efforts. Provide support and marketing guidance for Operational VP's and General Managers through collaborative experiences.Performance Analysis:
Monitor and analyze marketing performance metrics, providing regular reports to the COO and other stakeholders.Public Relations:
Manage public relations efforts, including media relations, press releases, and crisis communication.Qualifications:
Education:
Bachelor's degree in marketing, Business Administration, or a related field; MBA preferred.Experience:
Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role.Skills:
Strong leadership, strategic thinking, and analytical skills. Proficiency in digital marketing tools and platforms.Industry Knowledge:
Experience in the automotive or heavy-duty truck industry is highly desirable.Personal Attributes:
Innovative:
Ability to think creatively and develop innovative marketing solutions.Collaborative:
Strong team player with excellent interpersonal and communication skills.Results-Oriented:
Focused on achieving measurable results and driving business growth.
This role is pivotal in shaping the marketing direction of Peach State Truck Centers and requires a visionary leader who can drive the company's marketing efforts to new heights.**Applicants only - NO RECRUITERS**
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Job Summary:
The Vice President of Marketing will lead the marketing department, developing and implementing strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth. This role requires a dynamic leader with a proven track record in marketing leadership, preferably within the automotive or heavy-duty truck industry.
Key Responsibilities:Strategic Planning:
Develop and execute comprehensive marketing strategies that align with the company's business goals and objectives.Brand Management:
Oversee brand positioning, ensuring consistent messaging across all marketing channels.Digital Marketing:
Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing to produce robust lead generation. Grow social media followings.Market Research:
Conduct market research to identify trends, opportunities, and competitive landscape.Budget Management:
Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.Team Leadership:
Build and mentor a high-performing marketing team, fostering a culture of creativity and innovation.Staff Management:
Manage the marketing department staff, including hiring, training, and performance evaluations.Customer Feedback:
Respond to customer feedback, ensuring that customer insights are integrated into marketing strategies and initiatives.Collaboration:
Work closely with sales, product development, and other departments to ensure cohesive marketing efforts. Provide support and marketing guidance for Operational VP's and General Managers through collaborative experiences.Performance Analysis:
Monitor and analyze marketing performance metrics, providing regular reports to the COO and other stakeholders.Public Relations:
Manage public relations efforts, including media relations, press releases, and crisis communication.Qualifications:
Education:
Bachelor's degree in marketing, Business Administration, or a related field; MBA preferred.Experience:
Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role.Skills:
Strong leadership, strategic thinking, and analytical skills. Proficiency in digital marketing tools and platforms.Industry Knowledge:
Experience in the automotive or heavy-duty truck industry is highly desirable.Personal Attributes:
Innovative:
Ability to think creatively and develop innovative marketing solutions.Collaborative:
Strong team player with excellent interpersonal and communication skills.Results-Oriented:
Focused on achieving measurable results and driving business growth.
This role is pivotal in shaping the marketing direction of Peach State Truck Centers and requires a visionary leader who can drive the company's marketing efforts to new heights.**Applicants only - NO RECRUITERS**
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)