Peach State Truck Centers
Vice President of Marketing
Peach State Truck Centers, Norcross, Georgia, United States, 30092
Vice President of Marketing
Job Summary:
The Vice President of Marketing will lead the marketing department, developing and implementing strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth. This role requires a dynamic leader with a proven track record in marketing leadership, preferably within the automotive or heavy-duty truck industry.
Key Responsibilities:
Strategic Planning:
Develop and execute comprehensive marketing strategies that align with the company’s business goals and objectives.
Brand Management:
Oversee brand positioning, ensuring consistent messaging across all marketing channels.
Digital Marketing:
Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing to produce robust lead generation. Grow social media followings.
Market Research:
Conduct market research to identify trends, opportunities, and competitive landscape.
Budget Management:
Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
Team Leadership:
Build and mentor a high-performing marketing team, fostering a culture of creativity and innovation.
Staff Management:
Manage the marketing department staff, including hiring, training, and performance evaluations.
Customer Feedback:
Respond to customer feedback, ensuring that customer insights are integrated into marketing strategies and initiatives.
Collaboration:
Work closely with sales, product development, and other departments to ensure cohesive marketing efforts. Provide support and marketing guidance for Operational VPs and General Managers through collaborative experiences.
Performance Analysis:
Monitor and analyze marketing performance metrics, providing regular reports to the COO and other stakeholders.
Public Relations:
Manage public relations efforts, including media relations, press releases, and crisis communication.
Qualifications:
Education:
Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.
Experience:
Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role.
Skills:
Strong leadership, strategic thinking, and analytical skills. Proficiency in digital marketing tools and platforms.
Industry Knowledge:
Experience in the automotive or heavy-duty truck industry is highly desirable.
Personal Attributes:
Innovative:
Ability to think creatively and develop innovative marketing solutions.
Collaborative:
Strong team player with excellent interpersonal and communication skills.
Results-Oriented:
Focused on achieving measurable results and driving business growth.
This role is pivotal in shaping the marketing direction of Peach State Truck Centers and requires a visionary leader who can drive the company’s marketing efforts to new heights.
**Applicants only - NO RECRUITERS**
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
#J-18808-Ljbffr
Job Summary:
The Vice President of Marketing will lead the marketing department, developing and implementing strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth. This role requires a dynamic leader with a proven track record in marketing leadership, preferably within the automotive or heavy-duty truck industry.
Key Responsibilities:
Strategic Planning:
Develop and execute comprehensive marketing strategies that align with the company’s business goals and objectives.
Brand Management:
Oversee brand positioning, ensuring consistent messaging across all marketing channels.
Digital Marketing:
Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing to produce robust lead generation. Grow social media followings.
Market Research:
Conduct market research to identify trends, opportunities, and competitive landscape.
Budget Management:
Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
Team Leadership:
Build and mentor a high-performing marketing team, fostering a culture of creativity and innovation.
Staff Management:
Manage the marketing department staff, including hiring, training, and performance evaluations.
Customer Feedback:
Respond to customer feedback, ensuring that customer insights are integrated into marketing strategies and initiatives.
Collaboration:
Work closely with sales, product development, and other departments to ensure cohesive marketing efforts. Provide support and marketing guidance for Operational VPs and General Managers through collaborative experiences.
Performance Analysis:
Monitor and analyze marketing performance metrics, providing regular reports to the COO and other stakeholders.
Public Relations:
Manage public relations efforts, including media relations, press releases, and crisis communication.
Qualifications:
Education:
Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.
Experience:
Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role.
Skills:
Strong leadership, strategic thinking, and analytical skills. Proficiency in digital marketing tools and platforms.
Industry Knowledge:
Experience in the automotive or heavy-duty truck industry is highly desirable.
Personal Attributes:
Innovative:
Ability to think creatively and develop innovative marketing solutions.
Collaborative:
Strong team player with excellent interpersonal and communication skills.
Results-Oriented:
Focused on achieving measurable results and driving business growth.
This role is pivotal in shaping the marketing direction of Peach State Truck Centers and requires a visionary leader who can drive the company’s marketing efforts to new heights.
**Applicants only - NO RECRUITERS**
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
#J-18808-Ljbffr