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Peach State Truck Centers

Vice President of Marketing

Peach State Truck Centers, Norcross, Georgia, United States, 30092


Vice President of Marketing

Job Summary:

The Vice President of Marketing will lead the marketing department, developing and implementing strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth. This role requires a dynamic leader with a proven track record in marketing leadership, preferably within the automotive or heavy-duty truck industry.

Key Responsibilities:

Strategic Planning:

Develop and execute comprehensive marketing strategies that align with the company’s business goals and objectives.

Brand Management:

Oversee brand positioning, ensuring consistent messaging across all marketing channels.

Digital Marketing:

Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing to produce robust lead generation. Grow social media followings.

Market Research:

Conduct market research to identify trends, opportunities, and competitive landscape.

Budget Management:

Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.

Team Leadership:

Build and mentor a high-performing marketing team, fostering a culture of creativity and innovation.

Staff Management:

Manage the marketing department staff, including hiring, training, and performance evaluations.

Customer Feedback:

Respond to customer feedback, ensuring that customer insights are integrated into marketing strategies and initiatives.

Collaboration:

Work closely with sales, product development, and other departments to ensure cohesive marketing efforts. Provide support and marketing guidance for Operational VPs and General Managers through collaborative experiences.

Performance Analysis:

Monitor and analyze marketing performance metrics, providing regular reports to the COO and other stakeholders.

Public Relations:

Manage public relations efforts, including media relations, press releases, and crisis communication.

Qualifications:

Education:

Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.

Experience:

Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role.

Skills:

Strong leadership, strategic thinking, and analytical skills. Proficiency in digital marketing tools and platforms.

Industry Knowledge:

Experience in the automotive or heavy-duty truck industry is highly desirable.

Personal Attributes:

Innovative:

Ability to think creatively and develop innovative marketing solutions.

Collaborative:

Strong team player with excellent interpersonal and communication skills.

Results-Oriented:

Focused on achieving measurable results and driving business growth.

This role is pivotal in shaping the marketing direction of Peach State Truck Centers and requires a visionary leader who can drive the company’s marketing efforts to new heights.

**Applicants only - NO RECRUITERS**

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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