Boys & Girls Clubs
Marketing and Communications Specialist
Boys & Girls Clubs, Austin, Texas, us, 78716
Description
KEY ROLES (Essential Job Responsibilities):
Marketing and Communication CampaignsSupport in the development and execution of comprehensive, integrated marketing and communication plans to promote BGCAA's mission, programs, and impact across various channels.Oversee the creation, production, and curation of high-quality marketing collateral across digital, print, and video platforms, including content for newsletters, social media, and the website.Collaborate with internal teams to align marketing efforts with program initiatives and events.Coordinate advertising efforts, including print, digital, and paid social media strategies.Monitor and analyze marketing metrics to measure effectiveness, optimize content, and make data-driven recommendations for improvement.Develop and curate content for internal and external newsletters, and other marketing materials to share organizational updates and success stories.Maintain the website and social media pages, ensuring campaigns and content align with organizational goals and are optimized through ongoing performance tracking.Media Relations
Support coordinating press outreach, media releases, and responding to media inquiries.Brand Management
Manage the organization's brand identity and ensure consistency in messaging, tone, and visual identity across all communication channels.Event Support
Lead marketing efforts for special events, including fundraising galas, community outreach, and Club member activitiesRepresent BGCAA at public forums, events, and conferences to build community partnerships and promote the mission.ADDITIONAL RESPONSIBILITIES:
Control marketing and public relations expenditures against budget. Manage vendors and consultants to ensure timely, cost-effective delivery of products and services.Contribute to attaining financial support by increasing membership and building the Club's support base through marketing and public relations campaigns.Support in implementing and maintaining procedures and formats for marketing and public relations materials and activities.Stay informed about industry trends, best practices, and emerging technologies in marketing and communication, and identify opportunities for innovation and growth.Continuously develops knowledge of best practices to market Club programs, services, and activities within the community.MINIMUM QUALIFICATIONS:
Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related fieldMinimum of 3 years of experience in marketing, journalism, or communication rolesAn ability to organize and manage multiple prioritiesStorytelling: passion for crafting a compelling story that drives people to actionSelf-Starter: eagerness to roll up your sleeves, willing to immerse yourself in the organizationStrong project management skills and attention to detailDemonstrates dependability, accountability, and cooperationExcellent written and verbal communication skills, with the ability to articulate complex ideas and concepts clearly and persuasively.Strategic thinker who can develop and implement innovative marketing campaigns that resonate with target audiences.Knowledge of SEO, SEM, and Google Analytics.Proficiency in digital marketing tools and platforms, including email marketing software, social media management tools, and web analytics.Passion for social causes and a commitment to making a positive impact through your work.PREFERRED QUALIFICATIONS:
Nonprofit and/or agency experience preferredProven track record of developing and executing successful marketing and communication strategies in a nonprofit or mission-driven organization.Graphic and website experience (Adobe Suite, InDesign, Photoshop, WordPress, PowerPoint)Some video production experienceExperience working well cross-functionally with teamsExcellent planning and organizational skills with the demonstrated ability to effectively lead and motivate people to achieve resultsDemonstrated experience in brand management, including developing brand guidelines, messaging frameworks, and visual identity systems.A data-driven leader with a track record of driving a digital strategyPHYSICAL REQUIREMENTS / WORK ENVIRONMENT:
Work environment is typical of a professional office.Requirements
Nonprofit and/or agency experience preferredProven track record of developing and executing successful marketing and communication strategies in a nonprofit or mission-driven organization.Graphic and website experience (Adobe Suite, InDesign, Photoshop, WordPress, PowerPoint)Some video production experienceExperience working well cross-functionally with teamsExcellent planning and organizational skills with the demonstrated ability to effectively lead and motivate people to achieve resultsDemonstrated experience in brand management, including developing brand guidelines, messaging frameworks, and visual identity systems.A data-driven leader with a track record of driving a digital strategy
KEY ROLES (Essential Job Responsibilities):
Marketing and Communication CampaignsSupport in the development and execution of comprehensive, integrated marketing and communication plans to promote BGCAA's mission, programs, and impact across various channels.Oversee the creation, production, and curation of high-quality marketing collateral across digital, print, and video platforms, including content for newsletters, social media, and the website.Collaborate with internal teams to align marketing efforts with program initiatives and events.Coordinate advertising efforts, including print, digital, and paid social media strategies.Monitor and analyze marketing metrics to measure effectiveness, optimize content, and make data-driven recommendations for improvement.Develop and curate content for internal and external newsletters, and other marketing materials to share organizational updates and success stories.Maintain the website and social media pages, ensuring campaigns and content align with organizational goals and are optimized through ongoing performance tracking.Media Relations
Support coordinating press outreach, media releases, and responding to media inquiries.Brand Management
Manage the organization's brand identity and ensure consistency in messaging, tone, and visual identity across all communication channels.Event Support
Lead marketing efforts for special events, including fundraising galas, community outreach, and Club member activitiesRepresent BGCAA at public forums, events, and conferences to build community partnerships and promote the mission.ADDITIONAL RESPONSIBILITIES:
Control marketing and public relations expenditures against budget. Manage vendors and consultants to ensure timely, cost-effective delivery of products and services.Contribute to attaining financial support by increasing membership and building the Club's support base through marketing and public relations campaigns.Support in implementing and maintaining procedures and formats for marketing and public relations materials and activities.Stay informed about industry trends, best practices, and emerging technologies in marketing and communication, and identify opportunities for innovation and growth.Continuously develops knowledge of best practices to market Club programs, services, and activities within the community.MINIMUM QUALIFICATIONS:
Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related fieldMinimum of 3 years of experience in marketing, journalism, or communication rolesAn ability to organize and manage multiple prioritiesStorytelling: passion for crafting a compelling story that drives people to actionSelf-Starter: eagerness to roll up your sleeves, willing to immerse yourself in the organizationStrong project management skills and attention to detailDemonstrates dependability, accountability, and cooperationExcellent written and verbal communication skills, with the ability to articulate complex ideas and concepts clearly and persuasively.Strategic thinker who can develop and implement innovative marketing campaigns that resonate with target audiences.Knowledge of SEO, SEM, and Google Analytics.Proficiency in digital marketing tools and platforms, including email marketing software, social media management tools, and web analytics.Passion for social causes and a commitment to making a positive impact through your work.PREFERRED QUALIFICATIONS:
Nonprofit and/or agency experience preferredProven track record of developing and executing successful marketing and communication strategies in a nonprofit or mission-driven organization.Graphic and website experience (Adobe Suite, InDesign, Photoshop, WordPress, PowerPoint)Some video production experienceExperience working well cross-functionally with teamsExcellent planning and organizational skills with the demonstrated ability to effectively lead and motivate people to achieve resultsDemonstrated experience in brand management, including developing brand guidelines, messaging frameworks, and visual identity systems.A data-driven leader with a track record of driving a digital strategyPHYSICAL REQUIREMENTS / WORK ENVIRONMENT:
Work environment is typical of a professional office.Requirements
Nonprofit and/or agency experience preferredProven track record of developing and executing successful marketing and communication strategies in a nonprofit or mission-driven organization.Graphic and website experience (Adobe Suite, InDesign, Photoshop, WordPress, PowerPoint)Some video production experienceExperience working well cross-functionally with teamsExcellent planning and organizational skills with the demonstrated ability to effectively lead and motivate people to achieve resultsDemonstrated experience in brand management, including developing brand guidelines, messaging frameworks, and visual identity systems.A data-driven leader with a track record of driving a digital strategy