Raising Cane's
Head of Social Media Influencer Marketing
Raising Cane's, Plano, Texas, us, 75086
Job Description
The
Head of Social Media and Influencer Marketing
is a dynamic, strategic leader with a deep understanding of cultural moments, emerging trends, and platforms. This role is key to expanding Raising Cane’s influence across social media and influencer marketing and leads the social strategy across all Cane’s channels, ensuring cohesive messaging that drives growth and engagement. With a keen eye for platform and customer insights, this role identifies trends and opportunities to create timely, relevant, and shareable content that aligns with the Raising Cane’s brand.
Your Impact and Responsibilities:
Social Media and Influencer Leadership
Leads a team and agency partners to drive social media follower growth and engagement through branded content, influencer marketing, trending topics, campaign tie-ins, and new restaurant openings
Provides expertise on content posting cadence and optimal timing for social media channels
Reviews all influencer and talent partnerships to ensure brand alignment and addresses any potential risks
Oversees paid social strategy, managing timing, budget, optimization, and reporting for boosted posts to ensure effective results
Develops and manages the content calendar, balancing brand and influencer content
Leverages customer media habits and platform insights to identify opportunities for expanding Raising Cane’s reach and engagement
Inspires the team to generate breakthrough ideas that uniquely expand social follower reach while staying true to Raising Cane’s brand voice, tone, and core values
Drives storytelling and maximizes social impact for brand activations and cross-platform integration to build audiences tailored to each channel
Develops large-scale social media campaigns that amplify the brand in relevant and engaging ways.
Builds and nurtures relationships with influencers across celebrity, mega, macro, and micro levels, including NIL
Creates engaging, authentic influencer content and supports it with amplification and paid strategies to connect with new and existing customers
Develops programs and training for Restaurant Marketing to enhance local social and influencer efforts, capitalizing on local moments to drive engagement and growth
Team Leadership
Leads communication of all social media updates, including regular content calendar reviews with key leadership
Develops the vision for social media channels and influencer management, guiding the team in content creation to ensure alignment with key objectives
Inspires and challenges the team to excel in growth, engagement, and sentiment metrics
Leads strategy and planning for influencer campaigns involving celebrity artists, actors, athletes, and others
Collaborates with cross-functional teams and leadership to develop materials, campaign plans, and communications for all social channels, addressing both customer and community needs
Measurements and Analysis
Provides monthly, quarterly, and annual reports on channel performance, identifying opportunities and optimizations
Regularly reports on industry trends, influencer updates, pop culture moments, and competitive social media performance
Monitors social media activity 24/7, ensuring visibility and communicating internally for awareness and potential actions
Develops performance metrics for growth, impressions, engagement, and sentiment across organic and paid activities, with consistent reporting and content sharing
Drives social media follower growth and engagement to meet or exceed industry-leading metrics.
Conducts ongoing sentiment analysis and keeps leadership informed of potential risks
Qualifications:Qualifications
7+ years of experience leading brand campaign development, including planning, innovation, and creative ideation
Proven track record in influencer marketing strategy, content creation, partnership development, and execution with measurable results
Significant leadership experience in social media and influencer marketing, with team management preferably in the restaurant, retail, or packaged goods industries
Creative and agile thinker with expert knowledge of core marketing concepts and competencies
Ability to thrive in in ambiguous situations, set clear goals, and convert plans into action
Acts as a role model, consistently lives and represents Cane’s values
Focused on both short-term and long-term business impact
Demonstrated ability to influence, lead, and motivate others
Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
Self-driven, flexible, and highly energetic with strong written and verbal communication skills
Able to work effectively and efficiently both independently and collaboratively
Able to travel 25% of the time
Bachelor’s degree in marketing, advertising, or related field required
Additional Information
All your information will be kept confidential according to EEO guidelines.
Terms of Use
Privacy Policy
Candidate Privacy Notice
The
Head of Social Media and Influencer Marketing
is a dynamic, strategic leader with a deep understanding of cultural moments, emerging trends, and platforms. This role is key to expanding Raising Cane’s influence across social media and influencer marketing and leads the social strategy across all Cane’s channels, ensuring cohesive messaging that drives growth and engagement. With a keen eye for platform and customer insights, this role identifies trends and opportunities to create timely, relevant, and shareable content that aligns with the Raising Cane’s brand.
Your Impact and Responsibilities:
Social Media and Influencer Leadership
Leads a team and agency partners to drive social media follower growth and engagement through branded content, influencer marketing, trending topics, campaign tie-ins, and new restaurant openings
Provides expertise on content posting cadence and optimal timing for social media channels
Reviews all influencer and talent partnerships to ensure brand alignment and addresses any potential risks
Oversees paid social strategy, managing timing, budget, optimization, and reporting for boosted posts to ensure effective results
Develops and manages the content calendar, balancing brand and influencer content
Leverages customer media habits and platform insights to identify opportunities for expanding Raising Cane’s reach and engagement
Inspires the team to generate breakthrough ideas that uniquely expand social follower reach while staying true to Raising Cane’s brand voice, tone, and core values
Drives storytelling and maximizes social impact for brand activations and cross-platform integration to build audiences tailored to each channel
Develops large-scale social media campaigns that amplify the brand in relevant and engaging ways.
Builds and nurtures relationships with influencers across celebrity, mega, macro, and micro levels, including NIL
Creates engaging, authentic influencer content and supports it with amplification and paid strategies to connect with new and existing customers
Develops programs and training for Restaurant Marketing to enhance local social and influencer efforts, capitalizing on local moments to drive engagement and growth
Team Leadership
Leads communication of all social media updates, including regular content calendar reviews with key leadership
Develops the vision for social media channels and influencer management, guiding the team in content creation to ensure alignment with key objectives
Inspires and challenges the team to excel in growth, engagement, and sentiment metrics
Leads strategy and planning for influencer campaigns involving celebrity artists, actors, athletes, and others
Collaborates with cross-functional teams and leadership to develop materials, campaign plans, and communications for all social channels, addressing both customer and community needs
Measurements and Analysis
Provides monthly, quarterly, and annual reports on channel performance, identifying opportunities and optimizations
Regularly reports on industry trends, influencer updates, pop culture moments, and competitive social media performance
Monitors social media activity 24/7, ensuring visibility and communicating internally for awareness and potential actions
Develops performance metrics for growth, impressions, engagement, and sentiment across organic and paid activities, with consistent reporting and content sharing
Drives social media follower growth and engagement to meet or exceed industry-leading metrics.
Conducts ongoing sentiment analysis and keeps leadership informed of potential risks
Qualifications:Qualifications
7+ years of experience leading brand campaign development, including planning, innovation, and creative ideation
Proven track record in influencer marketing strategy, content creation, partnership development, and execution with measurable results
Significant leadership experience in social media and influencer marketing, with team management preferably in the restaurant, retail, or packaged goods industries
Creative and agile thinker with expert knowledge of core marketing concepts and competencies
Ability to thrive in in ambiguous situations, set clear goals, and convert plans into action
Acts as a role model, consistently lives and represents Cane’s values
Focused on both short-term and long-term business impact
Demonstrated ability to influence, lead, and motivate others
Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
Self-driven, flexible, and highly energetic with strong written and verbal communication skills
Able to work effectively and efficiently both independently and collaboratively
Able to travel 25% of the time
Bachelor’s degree in marketing, advertising, or related field required
Additional Information
All your information will be kept confidential according to EEO guidelines.
Terms of Use
Privacy Policy
Candidate Privacy Notice