Director of Performance Marketing - Acquisition

OverviewSpring EQ is a national home equity lender providing flexible and tailored financing solutions directly to consumers with a national network of experienced brokers and partners. Since its founding in 2016, Spring EQ is among the fastest growing and highest-rated home equity financing partners in the United States. Spring EQ offers a broad range of home equity products and delivers a simple and streamlined process that results in faster funding, trustworthy loans, and less frustration for consumers today. To learn more about Spring EQ, visit .At Spring EQ, weStrive to make every customer interaction a great one.Recognize behind every loan is a person or family trusting us to handle a significant financial transaction.Work hard and have fun to get the job done.Recognize each team member's unique value.Encourage ways for our team members to learn, develop, diversify, and grow with Spring EQPromote our team members so they can share their knowledge with others.Innovate, innovate, innovate!Create and embrace the latest technology.Simplify constantly, challenging every process we use to better accomplish our goals.Build upon a strong company culture and foster an environment of togetherness, support, and accountability.Spring EQ is seeking a Director of Performance Marketing - Acquisition to join our rapidly growing team to help ideate, develop, launch and optimize omnichannel CRM campaigns. This position will be an active member of the Marketing team at Spring EQ.ResponsibilitiesManaging the implementation of new campaigns for Spring EQ partnersPerform in-depth analysis of channel conversation and ROI, making and implementing recommendation for improvementManage 3rd party marketing partnerships to drive leads and conversion objectivesDevelop and own long-term customer acquisition strategy and performanceLaunching new partner-associated campaign strategyMaintaining ongoing marketing partner relationshipsUsing a data-driven approach to buy leads for a consumer direct businessAnalysis of unit economics for each partner relationshipMeasuring and adjusting the campaign strategy for each partner to drive efficient cost per acquisition and sales volume goalsCollaborating with team to launch and optimize omnichannel campaignsQualificationsBachelor's Degree in Business required or equivalent Marketing experienceExperience and strong skillset in marketing analytics and decision makingHubSpot mastery is a plus, experience with a CMS and automation tools is essentialExperience working with Tableau a plusExperience identifying, optimizing, and managing multiple lead sources and aggregatorsProven experience in managing a marketing partner relationship in a B2C environmentExperience developing, launching and optimizing content marketing campaigns a plusHigh proficiency in Excel and data-driven conclusionsDemonstrated ability in managing partners and associated campaigns to cost per acquisition and volume goalsComfort in creating or analyzing economics to support a negotiationCollaborative and able to partner with team members across the marketing group and companyAbility to multitask, problem solve and efficiently manage timeThe ideal candidate will be well organizedStrong communication and relationship building skillsTime is money - At Spring EQ we recognize the importance of working with a sense of urgency. Ideal candidates will possess the ability to thrive in a fast-paced, team-oriented environmentSpring EQ values personal excellence, integrity and accountability - we need candidates who demonstrate these qualities in their everyday livesBenefits401k Company MatchCommuter BenefitsCompany HolidaysDental InsuranceDependent Care PlanDisability InsuranceEmployee Assistance ProgramLife InsuranceMedical InsurancePaid Time Off PlanVision InsuranceSpring EQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.