Purple Inc
Account Director- Lifestyle
Purple Inc, Miami, Florida, us, 33222
Purple has a unique opportunity for a senior level publicist to join our global PR agency's Miami office leading luxury travel/ hospitality accounts. As a senior lead for the travel/hospitality team, this individual must have a proven track record of developing and executing strategic, integrated media/event/influencer campaigns and successfully managing and mentoring junior team members. The ideal candidate will have agency experience with luxury hotels, hotel openings and food & beverage outlets. Strong media contacts and relationships with top-tier consumer press and trade press are a must.The Account Director will work closely with the SVP of Lifestyle based in Miami. S/He will be the lead on accounts and projects, serving as a trusted strategist and expert voice for clients. This individual will serve as a mentor, manager, and lead example for all account teams on client management, results, staff development and strategic guidance. The candidate will also be involved in new business development.Responsibilities
Proactively builds, implements and executes strategy for clientsEvaluates and understands client business objectives and crafts strategies that reflects those business objectivesLead client programs and campaigns from planning to execution within the specified budget including new hotel or F&B launchesEvent conception and managementCollaborate with different divisions across the agency and office to ensure the client is getting access to the agency's network-wide expertiseManage client benchmarks and deliver strong media coverage through leadership, guidance and executionConsistently produce high quality internal and external communications contentManage and motivate other members of the team to ensure day to day operations run smoothly and PR results are delivered, while supporting them in their growth to the next levelSupport with creating new business proposals, and pitchingStrategize, execute, and manage global media relations campaigns across lifestyle, travel, fashion and business media.Collaborate with division heads and project teams as necessary to seamlessly integrate cultural programming into project strategy, schedule and ensure successful execution of press and social media campaigns, special events, retail collaborations, and/or other deliverablesSkills and qualities required:6-8 years of travel/hospitality public relations experience at a PR agencyA track record of success opening new hospitality venues (hotels/restaurants) and generating consistent ongoing media coverageFamiliarity with the luxury market and clienteleAbility to be very nimble and work efficiently and effectively in a fast-paced environmentIntegrated communications campaign conception beyond traditional mediaArticulates ideas succinctly and is comfortable with public speaking and presentationsSuperior high-level media contacts across broadcast, print and online mediaA proactive attitude and team mentality and experience leading a teamExcellent written and verbal communication skillsExceptional problem-resolution skills, including the ability to think creatively and outside the boxSalary $75-95k
Proactively builds, implements and executes strategy for clientsEvaluates and understands client business objectives and crafts strategies that reflects those business objectivesLead client programs and campaigns from planning to execution within the specified budget including new hotel or F&B launchesEvent conception and managementCollaborate with different divisions across the agency and office to ensure the client is getting access to the agency's network-wide expertiseManage client benchmarks and deliver strong media coverage through leadership, guidance and executionConsistently produce high quality internal and external communications contentManage and motivate other members of the team to ensure day to day operations run smoothly and PR results are delivered, while supporting them in their growth to the next levelSupport with creating new business proposals, and pitchingStrategize, execute, and manage global media relations campaigns across lifestyle, travel, fashion and business media.Collaborate with division heads and project teams as necessary to seamlessly integrate cultural programming into project strategy, schedule and ensure successful execution of press and social media campaigns, special events, retail collaborations, and/or other deliverablesSkills and qualities required:6-8 years of travel/hospitality public relations experience at a PR agencyA track record of success opening new hospitality venues (hotels/restaurants) and generating consistent ongoing media coverageFamiliarity with the luxury market and clienteleAbility to be very nimble and work efficiently and effectively in a fast-paced environmentIntegrated communications campaign conception beyond traditional mediaArticulates ideas succinctly and is comfortable with public speaking and presentationsSuperior high-level media contacts across broadcast, print and online mediaA proactive attitude and team mentality and experience leading a teamExcellent written and verbal communication skillsExceptional problem-resolution skills, including the ability to think creatively and outside the boxSalary $75-95k