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The Herald Group

Digital Marketing Strategist

The Herald Group, Washington, District of Columbia, us, 20022


Digital Marketing StrategistThe Herald Group, LLC

The Herald Group is a full-service public affairs firm in Washington, D.C. which provides strategic communications counsel to major corporations, trade associations, and other organizations seeking to advance public policy positions in federal and state legislative arenas.

The Herald Group is seeking a

Digital Marketing Strategist

to join its fast-growing digital practice. The position reports to the Chief Digital Strategist and will be in charge of running short- and long-term campaigns ranging in size from targeted state-level initiatives to wide-reaching national programs. We’re looking for the type of person who wakes up every day and says "I'm excited to make a big impact today."

Qualifications:

2-5 years of experience managing digital campaigns, preferably in the political, public affairs, and/or agency spaceUnderstanding of major social media strategyExperience with website content management systems and email marketing systemsFamiliarity with online advertising platforms, both self-service (Google Adwords, Facebook, Twitter) and directly with publishersAbility to adapt and work as a team member in a fast-paced and changing environmentExcellent ability to analyze multiple campaigns to ensure top performance and generate written reportsAbility to manage multiple client engagements simultaneouslyAbility to switch between strategy and execution with ease

Job Responsibilities Include:

Tracking, optimizing, and reporting website analyticsCreating strategy for, executing on, and monitoring paid advertising campaignsMonitoring and reporting on social media conversations, inflection points, and client resultsDeveloping strategic content for multiple digital channels, including social media, email, website, fundraising, etc.Interacting with clients directly on a regular basisUpdating websites in common CMS systems (Wordpress, SqareSpace, Nationbuilder, etc.)Developing and overseeing creative design projectsCollaborating with client lead on programs, objectives, and strategies

The salary range for this role is $50,000-$85,000.

The Herald Group offers an entrepreneurial work environment, opportunities for growth, healthcare benefits and a competitive compensation package. For more information on The Herald Group please visit our website at www.theheraldgroup.com. The Herald Group is an equal opportunity employer.