SMPS Seattle
Digital Communications Strategist
SMPS Seattle, Washington, District of Columbia, us, 20022
Are you ready to make an impact through digital communications? The King County Library System is seeking a Digital Communications Strategist to lead our social media initiatives and enhance our brand presence. In this dynamic role, you’ll develop and implement innovative social media strategies, create compelling content, and collaborate with teams to drive engagement and connect with our community. This is a perfect opportunity if you are passionate about storytelling, adept at using data to inform decisions, and eager to expand our reach to multilingual and diverse audiences across King County.
Apply now
to join the King County Library System and help us engage with the community in new and exciting ways.Applicants multilingual in Spanish and English are encouraged to apply!Applicants must attach a current resume and cover letter which addresses why they are interested in the position and how they meet the qualifications listed.Examples of Duties
Collaborates with department staff to align KCLS messages, promotions, and goals through digital channels and drive social media storytelling with an asset-framing lens.Coordinates with library staff and the KCLS Foundation to identify, plan, and execute social media campaigns for programming and events and develop content about community library services and organizational operations.Monitors and communicates key performance indicators (KPIs) to track success. Makes informed adjustments when needed.Conducts social media audits to ensure best practices are being used and continually evolves strategies to increase awareness, visibility, and engagement.Builds and monitors strategic digital ads for social and advises on audience targeting for other advertising platforms.Maintains organizational guidelines for social media best practices and builds templates to promote shared branding across KCLS social media accounts, including local community library accounts.Creates data dashboards, calendars of upcoming campaigns and training on social media best practices for key stakeholders across KCLS.Collaborates with the Equity and Social Impact (ESI) department to implement world language social media initiatives and to increase shared branding.Desired Minimum Qualification
Education and ExperienceBachelor’s degree in marketing, communications, public relations, or business administration.Five years’ experience in marketing, with two years in professional social media marketing.Marketing experience with multilingual audiences.Any equivalent combination of education and experience that provides the necessary qualifications to successfully perform the duties of the position will be considered.Knowledge and SkillsWorking knowledge of current social media platforms and their use for marketing businesses and organizations.Working knowledge of Search Engine Optimization (SEO) and web traffic metrics/analytics.Effectively designs, implements, and evaluates key performance indicators.Analytical and decision-making skills to assess an issue and determine optimal solution.Nimbleness and flexibility in a fast-paced and dynamic work environment.Well-developed verbal, active listening, and written communication skills with various and diverse audiences.Confident communicator and presenter with interest in teaching others.Demonstrated collaboration with cross-functional teams and stakeholders.Driven with a growth mindset who can operate as a pace setter in an ever-evolving digital landscape.Professional Licenses and CertificationsA valid Washington State driver’s license is required.Physical Demands & Work Environment
Work is performed in a typical office environment. Work schedule may include occasional evening and/or weekend meetings or commitments. Some travel within the service area is required. Incumbent may be permitted hybrid telework schedule upon request.Physical DemandsWhile performing the duties of this job, the employee will:Constantly sit throughout work shift and will occasionally stand and seldom walk.Seldom reach up or down and frequently reach out at chest level with hands and arms.Frequently use hands in conjunction with constant finger use. Keyboarding may be repetitive up to frequently.Rotate neck up to frequently.Change tasks depending upon the shift.Require extensive close work including use of a computer monitor.Seldom operate foot controls.Seldom lift up to 35 lbs. and seldom carry up to 10 lbs.Seldom push/pull carts and wheeled equipment with light force.
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Apply now
to join the King County Library System and help us engage with the community in new and exciting ways.Applicants multilingual in Spanish and English are encouraged to apply!Applicants must attach a current resume and cover letter which addresses why they are interested in the position and how they meet the qualifications listed.Examples of Duties
Collaborates with department staff to align KCLS messages, promotions, and goals through digital channels and drive social media storytelling with an asset-framing lens.Coordinates with library staff and the KCLS Foundation to identify, plan, and execute social media campaigns for programming and events and develop content about community library services and organizational operations.Monitors and communicates key performance indicators (KPIs) to track success. Makes informed adjustments when needed.Conducts social media audits to ensure best practices are being used and continually evolves strategies to increase awareness, visibility, and engagement.Builds and monitors strategic digital ads for social and advises on audience targeting for other advertising platforms.Maintains organizational guidelines for social media best practices and builds templates to promote shared branding across KCLS social media accounts, including local community library accounts.Creates data dashboards, calendars of upcoming campaigns and training on social media best practices for key stakeholders across KCLS.Collaborates with the Equity and Social Impact (ESI) department to implement world language social media initiatives and to increase shared branding.Desired Minimum Qualification
Education and ExperienceBachelor’s degree in marketing, communications, public relations, or business administration.Five years’ experience in marketing, with two years in professional social media marketing.Marketing experience with multilingual audiences.Any equivalent combination of education and experience that provides the necessary qualifications to successfully perform the duties of the position will be considered.Knowledge and SkillsWorking knowledge of current social media platforms and their use for marketing businesses and organizations.Working knowledge of Search Engine Optimization (SEO) and web traffic metrics/analytics.Effectively designs, implements, and evaluates key performance indicators.Analytical and decision-making skills to assess an issue and determine optimal solution.Nimbleness and flexibility in a fast-paced and dynamic work environment.Well-developed verbal, active listening, and written communication skills with various and diverse audiences.Confident communicator and presenter with interest in teaching others.Demonstrated collaboration with cross-functional teams and stakeholders.Driven with a growth mindset who can operate as a pace setter in an ever-evolving digital landscape.Professional Licenses and CertificationsA valid Washington State driver’s license is required.Physical Demands & Work Environment
Work is performed in a typical office environment. Work schedule may include occasional evening and/or weekend meetings or commitments. Some travel within the service area is required. Incumbent may be permitted hybrid telework schedule upon request.Physical DemandsWhile performing the duties of this job, the employee will:Constantly sit throughout work shift and will occasionally stand and seldom walk.Seldom reach up or down and frequently reach out at chest level with hands and arms.Frequently use hands in conjunction with constant finger use. Keyboarding may be repetitive up to frequently.Rotate neck up to frequently.Change tasks depending upon the shift.Require extensive close work including use of a computer monitor.Seldom operate foot controls.Seldom lift up to 35 lbs. and seldom carry up to 10 lbs.Seldom push/pull carts and wheeled equipment with light force.
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