Capital Area Transportation Authority
Digital Accessibility Specialist
Capital Area Transportation Authority, Lansing, Michigan, United States, 48900
Job Summary - Essential Functions
The Digital Accessibility Specialist is responsible for managing website and social media content, ensuring digital accessibility and usability, and supporting assigned marketing projects and tasks. The work schedule may vary with assignments within and outside of regular business hours. Essential functions include:
Accessibility Focus (30%):
Conduct accessibility audits on CATA's digital platforms to identify areas for improvement, including optimizing PDFs, maps and other digital assets.Develop and implement strategies to ensure compliance with accessibility standards (e.g., Web Content Accessibility Guidelines (WCAG) 2.1 AAA).Utilize both automated and manual accessibility testing methods to identify and address potential issues (e.g., sensory characteristics, keyboard navigation).Collaborate with team members to assist in creating accessible digital content that meets user needs.Convert files (e.g. PDFs, fillable forms, etc.) into accessible formats that are compatible with screen readers.Provide training and resources to team members on best practices for creating accessible content.Stay informed about emerging trends and technologies related to digital accessibility to continually enhance CATA's offerings.Website Maintenance (30%):
Assist with the management and maintenance of website content via the content management system, ensuring all pages are current, factual and well-formatted.Collaborate with the web development team and internal stakeholders to strategize content and optimize it for Search Engine Optimization (SEO) and accessibility.Conduct regular audits of website content to ensure compliance with WCAG 2.1 AA standards, aiming to transition to WCAG 2.1 AAA.Facilitate updates and changes to the website based on user feedback and accessibility audits.Analytics & Reporting (20%):
Track, monitor and analyze digital analytics (e.g. website, social media, mobile applications) using tools such as Google Analytics and Monsido.Generate monthly performance reports, synthesizing complex data into actionable insights for internal stakeholders.Assist in creating custom dashboards to measure specific KPIs related to digital engagement and accessibility efforts.Monitor and report on the effectiveness of accessibility initiatives, providing recommendations for enhancements.Social Media Engagement (15%):
Assist with the creation and editing of accessible digital content for social media, ensuring alignment with CATA's strategic goals and accessibility standards.Design or guide the design of visually appealing graphics for social media and events, prioritizing accessibility and engagement.Develop and manage a workflow for accessibility compliance, including adding alt-text for all social media posts across multiple platforms.Administrative Duties (5%):
Provide backup support for marketing staff as directed by the Marketing Manager or Director of Marketing & Customer Experience.Participate as an effective member of the CATA administrative team and perform all duties as assigned.Maintain a working knowledge of CATA's routes and services.Work proactively to maintain positive professional relationships with administrative and union personnel.Follow and promote safe work practices and all CATA safety rules, policies and procedures.Perform other duties as required by the Marketing Manager or Director of Marketing & Customer Experience.Reports to:
Marketing Manager - Generalist
Supervises:
N/A
Required Competencies:
Effective Communication and Consultation
Analytical Thinking
Global and Cultural Awareness
Project Management
Managing Change
Results Orientation
Technical Expertise
AP Stylebook
Qualifications:
Bachelor's degree in user experience, marketing, graphic design, computer science, information technology or a related field.2-3 years of experience in digital marketing, user experience or accessibility-focused roles.Certifications or training in Google Analytics, user experience, SEO and accessibility preferred.Ability to handle multiple projects simultaneouslyProficient in social media content and account managementExperience with website content management and accessibility tools (e.g., axe DevTools, WAVE)Excellent writing and proofreading skills, along with typing, math and data entry abilities.Familiarity with SEO tools (e.g., Semrush, Ahrefs) and analytics platforms (e.g., Google Analytics, Monsido).Comfortable using project management platforms (e.g., Asana) and social media management tools (e.g., Gain).Must possess a valid Michigan driver's license with eligible driving status.Able to lift and move supplies, some in excess of fifty (50) pounds.Cooperative, willing to work with and learn from others, and able to respond productively to change.
This job description is stated in general terms
and does not describe all duties which may be assigned or required.
The Digital Accessibility Specialist is responsible for managing website and social media content, ensuring digital accessibility and usability, and supporting assigned marketing projects and tasks. The work schedule may vary with assignments within and outside of regular business hours. Essential functions include:
Accessibility Focus (30%):
Conduct accessibility audits on CATA's digital platforms to identify areas for improvement, including optimizing PDFs, maps and other digital assets.Develop and implement strategies to ensure compliance with accessibility standards (e.g., Web Content Accessibility Guidelines (WCAG) 2.1 AAA).Utilize both automated and manual accessibility testing methods to identify and address potential issues (e.g., sensory characteristics, keyboard navigation).Collaborate with team members to assist in creating accessible digital content that meets user needs.Convert files (e.g. PDFs, fillable forms, etc.) into accessible formats that are compatible with screen readers.Provide training and resources to team members on best practices for creating accessible content.Stay informed about emerging trends and technologies related to digital accessibility to continually enhance CATA's offerings.Website Maintenance (30%):
Assist with the management and maintenance of website content via the content management system, ensuring all pages are current, factual and well-formatted.Collaborate with the web development team and internal stakeholders to strategize content and optimize it for Search Engine Optimization (SEO) and accessibility.Conduct regular audits of website content to ensure compliance with WCAG 2.1 AA standards, aiming to transition to WCAG 2.1 AAA.Facilitate updates and changes to the website based on user feedback and accessibility audits.Analytics & Reporting (20%):
Track, monitor and analyze digital analytics (e.g. website, social media, mobile applications) using tools such as Google Analytics and Monsido.Generate monthly performance reports, synthesizing complex data into actionable insights for internal stakeholders.Assist in creating custom dashboards to measure specific KPIs related to digital engagement and accessibility efforts.Monitor and report on the effectiveness of accessibility initiatives, providing recommendations for enhancements.Social Media Engagement (15%):
Assist with the creation and editing of accessible digital content for social media, ensuring alignment with CATA's strategic goals and accessibility standards.Design or guide the design of visually appealing graphics for social media and events, prioritizing accessibility and engagement.Develop and manage a workflow for accessibility compliance, including adding alt-text for all social media posts across multiple platforms.Administrative Duties (5%):
Provide backup support for marketing staff as directed by the Marketing Manager or Director of Marketing & Customer Experience.Participate as an effective member of the CATA administrative team and perform all duties as assigned.Maintain a working knowledge of CATA's routes and services.Work proactively to maintain positive professional relationships with administrative and union personnel.Follow and promote safe work practices and all CATA safety rules, policies and procedures.Perform other duties as required by the Marketing Manager or Director of Marketing & Customer Experience.Reports to:
Marketing Manager - Generalist
Supervises:
N/A
Required Competencies:
Effective Communication and Consultation
Analytical Thinking
Global and Cultural Awareness
Project Management
Managing Change
Results Orientation
Technical Expertise
AP Stylebook
Qualifications:
Bachelor's degree in user experience, marketing, graphic design, computer science, information technology or a related field.2-3 years of experience in digital marketing, user experience or accessibility-focused roles.Certifications or training in Google Analytics, user experience, SEO and accessibility preferred.Ability to handle multiple projects simultaneouslyProficient in social media content and account managementExperience with website content management and accessibility tools (e.g., axe DevTools, WAVE)Excellent writing and proofreading skills, along with typing, math and data entry abilities.Familiarity with SEO tools (e.g., Semrush, Ahrefs) and analytics platforms (e.g., Google Analytics, Monsido).Comfortable using project management platforms (e.g., Asana) and social media management tools (e.g., Gain).Must possess a valid Michigan driver's license with eligible driving status.Able to lift and move supplies, some in excess of fifty (50) pounds.Cooperative, willing to work with and learn from others, and able to respond productively to change.
This job description is stated in general terms
and does not describe all duties which may be assigned or required.