PGA TOUR Superstore
Sr. Manager, CRM
PGA TOUR Superstore, Roswell, Georgia, United States, 30076
Company Overview:
We are the biggest and still the fastest growing golf retailer in the world, committed to staying the best and delivering exceptional customer experiences. Our continued success is driven by our innovative use of technology and data-driven strategies. As we continue to expand, we are seeking a talented and experienced Senior Manager of CRM to join our team and lead our customer relationship management (CRM), personalization, and MarTech efforts.
Role Overview:
As the Senior Manager of CRM, you will play a pivotal role in developing and executing our CRM and personalization strategy to drive customer engagement, loyalty, and revenue growth. You will be responsible for leveraging your extensive background in Salesforce administration (or adjacent CRM Platform), SFMC automation, and your passion for MarTech to deliver highly targeted, relevant, and personalized experiences to our customers.
Key Responsibilities:
• Develop and execute the CRM and personalization strategy, aligned with our overall business objectives, to drive customer engagement, retention, and revenue growth.
• Oversee and optimize the CRM MarTech stack including the Salesforce platform, ensuring it is effectively integrated with other business systems and providing actionable insights and reporting.
• Lead CRM team, providing guidance, mentorship, and performance management to ensure the team's success.
• Drive the implementation and adoption of Salesforce Marketing Cloud (SFMC) automation, ensuring seamless execution of personalized marketing campaigns across various channels.
• Collaborate with core Marketing and across business verticals to define customer segments and develop targeted messaging and content.
• Uphold customer first approach to CRM and digital experience.
• Utilize data analytics and segmentation techniques to identify customer trends, preferences, and opportunities for personalization.
• Establish and maintain best practices for data management, ensuring data integrity, privacy, and compliance with relevant regulations.
• Stay up-to-date with the latest trends and advancements in CRM, personalization, and MarTech, bringing new ideas and innovative solutions to enhance our customer experiences.
• Monitor and analyze the performance of CRM and personalization initiatives, providing regular reports and actionable insights to stakeholders.
• Partner with Analytics leadership for collaborative approach to CRM strategy.
• Collaborate with IT and other relevant teams to evaluate, implement, and integrate new CRM and MarTech tools to improve our capabilities and efficiency.
Qualifications and Skills:
• Bachelor's degree in marketing, business administration, or a related field (advanced degree preferred).
• Proven experience as a senior manager or similar role, leading CRM and personalization initiatives in a fast-paced environment.
• Extensive background in Salesforce administration, including configuration, customization, and data management.
• In-depth knowledge of Salesforce Marketing Cloud (SFMC) automation, including journey builder, email studio, and data extensions.
• Strong understanding of MarTech landscape, with a passion for exploring and leveraging emerging technologies and trends.
• Proficiency in data analytics and segmentation techniques, with the ability to translate insights into actionable strategies.
• Excellent leadership and team management skills, with a track record of developing and motivating high-performing teams.
• Strong communication and stakeholder management abilities, with the capacity to influence and collaborate effectively across different functions and levels of the organization.
• Detail-oriented mindset, with a commitment to data accuracy, privacy, and compliance.
• Self-motivated and results-driven, with the ability to thrive in a dynamic and evolving environment.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
We comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over), national origin, ancestry, citizenship status, physical or mental disability, veteran status, marital status, genetic information, and any other legally protected status. Employment discrimination isn't just unlawful, it violates our policies and is not who we are. Every associate at every level in the organization is prohibited from engaging in any form of discrimination.
An associate who believes s/he is being discriminated against should report it immediately to the Human Resources department. The law and our policies prohibit retaliation against anyone for making such a report.
We are the biggest and still the fastest growing golf retailer in the world, committed to staying the best and delivering exceptional customer experiences. Our continued success is driven by our innovative use of technology and data-driven strategies. As we continue to expand, we are seeking a talented and experienced Senior Manager of CRM to join our team and lead our customer relationship management (CRM), personalization, and MarTech efforts.
Role Overview:
As the Senior Manager of CRM, you will play a pivotal role in developing and executing our CRM and personalization strategy to drive customer engagement, loyalty, and revenue growth. You will be responsible for leveraging your extensive background in Salesforce administration (or adjacent CRM Platform), SFMC automation, and your passion for MarTech to deliver highly targeted, relevant, and personalized experiences to our customers.
Key Responsibilities:
• Develop and execute the CRM and personalization strategy, aligned with our overall business objectives, to drive customer engagement, retention, and revenue growth.
• Oversee and optimize the CRM MarTech stack including the Salesforce platform, ensuring it is effectively integrated with other business systems and providing actionable insights and reporting.
• Lead CRM team, providing guidance, mentorship, and performance management to ensure the team's success.
• Drive the implementation and adoption of Salesforce Marketing Cloud (SFMC) automation, ensuring seamless execution of personalized marketing campaigns across various channels.
• Collaborate with core Marketing and across business verticals to define customer segments and develop targeted messaging and content.
• Uphold customer first approach to CRM and digital experience.
• Utilize data analytics and segmentation techniques to identify customer trends, preferences, and opportunities for personalization.
• Establish and maintain best practices for data management, ensuring data integrity, privacy, and compliance with relevant regulations.
• Stay up-to-date with the latest trends and advancements in CRM, personalization, and MarTech, bringing new ideas and innovative solutions to enhance our customer experiences.
• Monitor and analyze the performance of CRM and personalization initiatives, providing regular reports and actionable insights to stakeholders.
• Partner with Analytics leadership for collaborative approach to CRM strategy.
• Collaborate with IT and other relevant teams to evaluate, implement, and integrate new CRM and MarTech tools to improve our capabilities and efficiency.
Qualifications and Skills:
• Bachelor's degree in marketing, business administration, or a related field (advanced degree preferred).
• Proven experience as a senior manager or similar role, leading CRM and personalization initiatives in a fast-paced environment.
• Extensive background in Salesforce administration, including configuration, customization, and data management.
• In-depth knowledge of Salesforce Marketing Cloud (SFMC) automation, including journey builder, email studio, and data extensions.
• Strong understanding of MarTech landscape, with a passion for exploring and leveraging emerging technologies and trends.
• Proficiency in data analytics and segmentation techniques, with the ability to translate insights into actionable strategies.
• Excellent leadership and team management skills, with a track record of developing and motivating high-performing teams.
• Strong communication and stakeholder management abilities, with the capacity to influence and collaborate effectively across different functions and levels of the organization.
• Detail-oriented mindset, with a commitment to data accuracy, privacy, and compliance.
• Self-motivated and results-driven, with the ability to thrive in a dynamic and evolving environment.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
We comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over), national origin, ancestry, citizenship status, physical or mental disability, veteran status, marital status, genetic information, and any other legally protected status. Employment discrimination isn't just unlawful, it violates our policies and is not who we are. Every associate at every level in the organization is prohibited from engaging in any form of discrimination.
An associate who believes s/he is being discriminated against should report it immediately to the Human Resources department. The law and our policies prohibit retaliation against anyone for making such a report.