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Freudenberg Group

Strategic Marketing & Communications Manager

Freudenberg Group, Hickory, North Carolina, United States, 28601


Working at Freudenberg: We will wow your world!

Responsibilities:

Develop and Implement Marketing Strategies:

Create and execute comprehensive marketing plans to promote our products and services, targeting various market segmentsBrand Management:

Oversee the development and maintenance of the company's brand portfolioContent Creation:

Produce high-quality content for various channels, including eCommerce and company website, social media, email campaigns, and print materialsDigital Marketing:

Manage digital marketing efforts, including SEO, SEM, social media, and online advertising campaignsAnalytics and Reporting:

Monitor and analyze promotional performance metrics, providing reports to senior management and making data-driven recommendations for adjustmentseCommerce Oversight:

Manage and optimize the company's eCommerce platforms, ensuring a seamless customer experience and driving online sales growtheCommerce Strategy:

Develop and implement eCommerce strategies to increase online visibility, traffic, and conversion ratesProduct Listings:

Oversee the creation and maintenance of product listings, ensuring accurate and compelling descriptions, images, and pricingCustomer Experience:

Monitor customer feedback and reviews on eCommerce platforms, addressing issues and improving the overall online shopping experienceSales Analysis:

Analyze eCommerce sales data to identify trends, opportunities, and areas for improvementQualifications:

Bachelor's degree in Marketing, Communications, Business, or a related fieldMinimum of 5 years of experience in marketing and communications, preferably in the fast moving consumer goods tradeProven track record of developing and executing successful marketing campaignsStrong understanding of digital marketing tools and techniquesExperience with eCommerce platforms and online sales strategiesExcellent written and verbal communication skillsAbility to work collaboratively in a fast-paced, team-oriented environmentStrong analytical and problem-solving skills

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

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