Powder Mountain
Sr. Marketing Manager
Powder Mountain, Eden, Utah, United States, 84310
Powder Mountain is a year-round resort and real estate development project nestled throughout 10,000 acres in the Wasatch Mountains of Northern Utah. Recently acquired by Reed Hastings, Co-Founder of Netflix, Powder is committed to staying uncrowded and independent-and we're revolutionizing the ski industry along the way. Join our mission to spark wonder by creating a unique place that fuses mountain recreation, art, and meaningful connection.
Reporting to Powder's Senior Marketing Director, the Sr. Marketing Manager will lead all marketing efforts for the ski resort, supporting the overall vision for the Powder parent brand, that includes real estate and the emerging art program. The role will focus on marketing plan execution, development of assets and campaigns and is responsible for the daily management of Powder Mountain's on-property marketing team.
Responsibilities:
Integrated Marketing Strategies : Craft and implement data-driven holistic marketing strategies to drive thebusiness and elevate the brand leveraging a mix of digital, email, social media, PR, and traditional marketingchannels.Management & Leadership:
Oversee team of three managers across digital, content and events to ensuresuccessful implementation and results.Brand Storytelling & Content Development:
Drive creative storytelling, campaigns, and unique guestexperiences through concepting, creation, and development of creative marketing assets needed for ski hillcommunications and offerings across digital, web, social, print, etc.Audience Development & Growth : Develop, assess, and refine marketing tactics based on carefully developedKPIs and learnings.Agency Management Support:
Serve as the key management and execution touch point with design, creative,and implementation partners and agencies.Innovative Technology Integration : Embrace technologies to enhance customer experiences, streamlineoperations, and improve marketing effectiveness.Community Engagemen t: Develop nuanced communication and marketing strategies that engage our localconstituents and community.Core Goals:Revenue Growth : Work collaboratively with a variety of departments to support key business goals and increaseconversion through messaging, social, events, and on-mountain experiences.Elevate Customer Experience : Work with key stakeholders and marketing team members to elevate thecustomer experience for mountain resort guests by leveraging technology, programming and events.Increase Awareness & Positive Community Sentiment:
Work to increase visibility among new audiences for themountain resort and increase positive community engagement.Qualifications:
5+ years of marketing experience, ski resort experience requiredCollaborative work style - supporting teams and organizational changesExceptional written and verbal communication skillsExperience with content and asset productionDetail orientationExceptional project management skills and capabilitiesAbility to work under pressure and handle crisis communication with composureExcellent organizational skills and attention to detailAbility to move fast, be bold, and thrive in a dynamic environmentCulture:
We're looking for Big-Hearted Champions Who Pick Up the Trash. If you're a passionate, caring team player who strives for excellence-and always tries to do the right thing, even when no one is watching-you'll fit right in at Powder.
Big Hearted
- Passion, Caring & Warm, Joyful, Generous
Champions
- Team - Not Family, Intolerant of Mediocrity, Tenacious, Seeks Feedback
Who Picks Up the Trash
- Does What is Best for Powder and Our Guests, Resourceful, Selfless
Our Commitment to Equality:
Together we are one team, not an "us vs. them" mentality. We are focused on being a progressive employer with pay equity, inclusion, while building diverse teams.
Perks of Joining Our Big-Hearted Champions:
Health, Vision, Dental Benefits401K Plan and company matchEmployee Assistance ProgramGenerous Paid Time OffCompany provided Life Insurance & Short-Term DisabilitySeasonal Ski & Summer Passes for self, self & dependents + Buddy VouchersMembership to Wolf Creek Fitness Club and Golf CourseUTA Ski Bus Pass and Employee Shuttle ServicePowder Mountain Retail/Rental Discount and On-Mountain F&B DiscountsPowder Mountain Snowsports School Discounted LessonsAccess to Expertvoice.com, Outdoorly.com and partner discounts.Powder Mountain on-snow uniform for specific roles.Free On-site Gourmet Employee LunchesFlexible and Hybrid Workplace EnvironmentNew Modern Office with Indoor/Outdoor Meeting Spaces
Reporting to Powder's Senior Marketing Director, the Sr. Marketing Manager will lead all marketing efforts for the ski resort, supporting the overall vision for the Powder parent brand, that includes real estate and the emerging art program. The role will focus on marketing plan execution, development of assets and campaigns and is responsible for the daily management of Powder Mountain's on-property marketing team.
Responsibilities:
Integrated Marketing Strategies : Craft and implement data-driven holistic marketing strategies to drive thebusiness and elevate the brand leveraging a mix of digital, email, social media, PR, and traditional marketingchannels.Management & Leadership:
Oversee team of three managers across digital, content and events to ensuresuccessful implementation and results.Brand Storytelling & Content Development:
Drive creative storytelling, campaigns, and unique guestexperiences through concepting, creation, and development of creative marketing assets needed for ski hillcommunications and offerings across digital, web, social, print, etc.Audience Development & Growth : Develop, assess, and refine marketing tactics based on carefully developedKPIs and learnings.Agency Management Support:
Serve as the key management and execution touch point with design, creative,and implementation partners and agencies.Innovative Technology Integration : Embrace technologies to enhance customer experiences, streamlineoperations, and improve marketing effectiveness.Community Engagemen t: Develop nuanced communication and marketing strategies that engage our localconstituents and community.Core Goals:Revenue Growth : Work collaboratively with a variety of departments to support key business goals and increaseconversion through messaging, social, events, and on-mountain experiences.Elevate Customer Experience : Work with key stakeholders and marketing team members to elevate thecustomer experience for mountain resort guests by leveraging technology, programming and events.Increase Awareness & Positive Community Sentiment:
Work to increase visibility among new audiences for themountain resort and increase positive community engagement.Qualifications:
5+ years of marketing experience, ski resort experience requiredCollaborative work style - supporting teams and organizational changesExceptional written and verbal communication skillsExperience with content and asset productionDetail orientationExceptional project management skills and capabilitiesAbility to work under pressure and handle crisis communication with composureExcellent organizational skills and attention to detailAbility to move fast, be bold, and thrive in a dynamic environmentCulture:
We're looking for Big-Hearted Champions Who Pick Up the Trash. If you're a passionate, caring team player who strives for excellence-and always tries to do the right thing, even when no one is watching-you'll fit right in at Powder.
Big Hearted
- Passion, Caring & Warm, Joyful, Generous
Champions
- Team - Not Family, Intolerant of Mediocrity, Tenacious, Seeks Feedback
Who Picks Up the Trash
- Does What is Best for Powder and Our Guests, Resourceful, Selfless
Our Commitment to Equality:
Together we are one team, not an "us vs. them" mentality. We are focused on being a progressive employer with pay equity, inclusion, while building diverse teams.
Perks of Joining Our Big-Hearted Champions:
Health, Vision, Dental Benefits401K Plan and company matchEmployee Assistance ProgramGenerous Paid Time OffCompany provided Life Insurance & Short-Term DisabilitySeasonal Ski & Summer Passes for self, self & dependents + Buddy VouchersMembership to Wolf Creek Fitness Club and Golf CourseUTA Ski Bus Pass and Employee Shuttle ServicePowder Mountain Retail/Rental Discount and On-Mountain F&B DiscountsPowder Mountain Snowsports School Discounted LessonsAccess to Expertvoice.com, Outdoorly.com and partner discounts.Powder Mountain on-snow uniform for specific roles.Free On-site Gourmet Employee LunchesFlexible and Hybrid Workplace EnvironmentNew Modern Office with Indoor/Outdoor Meeting Spaces