Regeneron Pharmaceuticals
IT Omnichannel Marketing Solutions Lead
Regeneron Pharmaceuticals, Sleepy Hollow, New York, United States,
We are looking for an IT Omnichannel Marketing Solutions Lead within the Commercial IT Marketing Technology team. You will provide marketing campaign management support in omnichannel digital campaigns, digital media, and customer data platform activities , with a special focus on omnichannel customer journeys and data management. You will provide marketing technology consulting and project management to internal commercial brand marketing teams establish digital marketing platforms and support to ongoing marketing operations.
As a Sr. Product Manager, a typical day might include the following:
Being the Commercial Marketing Technology Business Partner is the single point of contact for omnichannel digital campaigns capability and brand digital media campaigns.
Leading digital media campaigns as the technology subject matter authority on customer journeys and email (Salesforce Marketing Platform), data modeling and analytics and secondary technologies.
Leading with the ability to absorb sophisticated technical concepts and communicate them to both technical and non-technical marketing leaders supporting the delivery of marketing campaigns.
Ensuring commercial marketing leaders get the most out of their technology investments across Salesforce Marketing Platform, as well as the day-to-day management of technical led services team.
Partnering with brand marketers to develop IT business cases for new digital technology capability by providing business benefits analysis and estimates (business requirements, functional design, business processes, UAT) and own the execution of these projects.
Establishing a multi-year functional and technology roadmap for omnichannel campaigns, social and digital media technology plan for new capability implementation.
Building and maintaining strong technology mentorship relationships with brand marketers and agency teams, establishing ways of working model, standard operating procedures, and playbooks.
This job might be for you if you:
Are an initiative-taker who enjoys rolling your sleeves up to get the job done and want to support our team in commercializing the highest quality medicines for patients as efficiently as possible, thus changing people’s lives.
Thrive in a multifunctional, collaborative, and fast-paced environment and want to be part of an innovative commercial marketing technology organization.
Have the ability to think analytically, a proactive problem solver.
Have demonstrative ability to be able to advise and implement upon customer journey definitions, measurement strategies, implementations, data analysis with skill to provide insights. Digital media agency and pharma experience is advantageous.
Have excellent analytical skills, with the ability to identify business recommendations, difficulties and opportunities. Ability to analyze data, deliver findings while providing various practical recommendations.
Have experience with the following technologies: Solid understanding of Salesforce Marketing Platform Technologies, customer data platform, Veeva CRM (or similar) and Dataiku (or similar advanced analytics modeling)
To be considered for this role, you are required to have a BA/BS in Computer Science, Marketing, Advertising, or related field. Digital media agency experience, with a focus on pharma HCP and consumer campaign management experience, highly desired. Proven experience delivering new digital campaign capabilities that are crucial to drive key brand strategic objectives. Certification and minimum of 5 years’ practical experience on Salesforce Marketing Cloud including Salesforce Data Cloud suite of products and strong understanding of advanced analytics concepts and implementation experience. Required to be onsite 3 days a week, nonnegotiable.
#hybrid
Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.
Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.
Salary Range (annually)
$151,800.00 - $247,800.00
As a Sr. Product Manager, a typical day might include the following:
Being the Commercial Marketing Technology Business Partner is the single point of contact for omnichannel digital campaigns capability and brand digital media campaigns.
Leading digital media campaigns as the technology subject matter authority on customer journeys and email (Salesforce Marketing Platform), data modeling and analytics and secondary technologies.
Leading with the ability to absorb sophisticated technical concepts and communicate them to both technical and non-technical marketing leaders supporting the delivery of marketing campaigns.
Ensuring commercial marketing leaders get the most out of their technology investments across Salesforce Marketing Platform, as well as the day-to-day management of technical led services team.
Partnering with brand marketers to develop IT business cases for new digital technology capability by providing business benefits analysis and estimates (business requirements, functional design, business processes, UAT) and own the execution of these projects.
Establishing a multi-year functional and technology roadmap for omnichannel campaigns, social and digital media technology plan for new capability implementation.
Building and maintaining strong technology mentorship relationships with brand marketers and agency teams, establishing ways of working model, standard operating procedures, and playbooks.
This job might be for you if you:
Are an initiative-taker who enjoys rolling your sleeves up to get the job done and want to support our team in commercializing the highest quality medicines for patients as efficiently as possible, thus changing people’s lives.
Thrive in a multifunctional, collaborative, and fast-paced environment and want to be part of an innovative commercial marketing technology organization.
Have the ability to think analytically, a proactive problem solver.
Have demonstrative ability to be able to advise and implement upon customer journey definitions, measurement strategies, implementations, data analysis with skill to provide insights. Digital media agency and pharma experience is advantageous.
Have excellent analytical skills, with the ability to identify business recommendations, difficulties and opportunities. Ability to analyze data, deliver findings while providing various practical recommendations.
Have experience with the following technologies: Solid understanding of Salesforce Marketing Platform Technologies, customer data platform, Veeva CRM (or similar) and Dataiku (or similar advanced analytics modeling)
To be considered for this role, you are required to have a BA/BS in Computer Science, Marketing, Advertising, or related field. Digital media agency experience, with a focus on pharma HCP and consumer campaign management experience, highly desired. Proven experience delivering new digital campaign capabilities that are crucial to drive key brand strategic objectives. Certification and minimum of 5 years’ practical experience on Salesforce Marketing Cloud including Salesforce Data Cloud suite of products and strong understanding of advanced analytics concepts and implementation experience. Required to be onsite 3 days a week, nonnegotiable.
#hybrid
Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.
Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.
Salary Range (annually)
$151,800.00 - $247,800.00