Nhcchq
HCP Digital Marketing Associate Director, Randstad Sourceright
Nhcchq, Smyrna, Georgia, us, 30081
Smyrna, GA | posted: April 12, 2024
About the job
Job SummaryThe Omnichannel & Digital Marketing Lead role will support United States Rheumatology brands (CIMZIA and launch product, Bimzelx) and report into the Head of Omnichannel & Digital Marketing.This role will focus on Omnichannel enablement for HCP marketing and communications for multiple brands across multiple disease areas. Responsibilities include strategic design, execution, and analysis of the Omnichannel Marketing capability.The ideal candidate will have an in-depth understanding of commercial technology and omnichannel approaches, capable of co-developing strategies cross-functionally and translating that to seamless execution and operationalization. This role will establish close partnerships with colleagues across multiple disciplines to translate business strategies and requirements into digital solutions.The Omnichannel & Digital Marketing Lead partners with brand, agencies, and other internal and external stakeholders to translate business strategy into Omnichannel Campaign Strategy and Execution, delivering campaigns that drive business results for the assigned brands.Major Accountabilities/ResponsibilitiesTranslate brand strategic imperatives (SIs) into omnichannel strategies, campaigns, and tactics to deliver a seamless, coordinated customer experience.Influence cross-functional partners across IT, analytics, market research, commercial data, brand, and sales to build solutions that enhance customer engagement.Drive cross-enterprise consistency for Omnichannel initiatives, supporting unique strategic brand plans and objectives.Support initiatives that strengthen the “right message, right customer, right time” vision of our omni-channel approach.Lead media and CRM agencies to develop and implement strategic plans, presenting recommendations during annual brand planning.Support Marketing's instance of Salesforce Marketing Cloud through building data extensions, complex customer journeys, and other automations.Act as the liaison for the Omnichannel and commercial data teams to identify new approaches and data sources for analytics and activation opportunities.Facilitate Medical/Legal/Regulatory compliance approval of creative assets and content development.Ensure compliance with all privacy, consent, data governance, quality, and security policies.Provide Omnichannel and digital marketing capability support to other functional groups.Omnichannel measurement and optimization:Consult on methodologies to test and measure effectiveness of marketing tactics.Monitor and evaluate current brand campaigns through relevant metrics and make optimization recommendations.Deliver omnichannel optimization recommendations using insights and analytics.Establish regular end-to-end measurement reviews for solution adoption.Omnichannel transformation, thought leadership, and best practice enablement:Evaluate evolving marketing data, trends, and technologies to recommend new channels and capabilities.Educate brand teams and stakeholders about HCP promotional SOPs, new campaign strategy setup, execution, and capabilities.Drive the role of the Omni Partner to increase customer engagement.Minimum Requirements:8+ years of industry experience in digital marketing within the biotech/pharma space.Experience influencing cross-functional teams and establishing an agile, product-centric operating model.Experience with digital, data, analytics, and/or technology organizations.Experience with email marketing platforms, Salesforce products, particularly Salesforce Marketing Cloud and/or Tableau.Strong project management and collaboration skills, with experience managing multiple tasks and projects.Ability to deliver actionable insights by combining data/analytics with research and business needs.
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About the job
Job SummaryThe Omnichannel & Digital Marketing Lead role will support United States Rheumatology brands (CIMZIA and launch product, Bimzelx) and report into the Head of Omnichannel & Digital Marketing.This role will focus on Omnichannel enablement for HCP marketing and communications for multiple brands across multiple disease areas. Responsibilities include strategic design, execution, and analysis of the Omnichannel Marketing capability.The ideal candidate will have an in-depth understanding of commercial technology and omnichannel approaches, capable of co-developing strategies cross-functionally and translating that to seamless execution and operationalization. This role will establish close partnerships with colleagues across multiple disciplines to translate business strategies and requirements into digital solutions.The Omnichannel & Digital Marketing Lead partners with brand, agencies, and other internal and external stakeholders to translate business strategy into Omnichannel Campaign Strategy and Execution, delivering campaigns that drive business results for the assigned brands.Major Accountabilities/ResponsibilitiesTranslate brand strategic imperatives (SIs) into omnichannel strategies, campaigns, and tactics to deliver a seamless, coordinated customer experience.Influence cross-functional partners across IT, analytics, market research, commercial data, brand, and sales to build solutions that enhance customer engagement.Drive cross-enterprise consistency for Omnichannel initiatives, supporting unique strategic brand plans and objectives.Support initiatives that strengthen the “right message, right customer, right time” vision of our omni-channel approach.Lead media and CRM agencies to develop and implement strategic plans, presenting recommendations during annual brand planning.Support Marketing's instance of Salesforce Marketing Cloud through building data extensions, complex customer journeys, and other automations.Act as the liaison for the Omnichannel and commercial data teams to identify new approaches and data sources for analytics and activation opportunities.Facilitate Medical/Legal/Regulatory compliance approval of creative assets and content development.Ensure compliance with all privacy, consent, data governance, quality, and security policies.Provide Omnichannel and digital marketing capability support to other functional groups.Omnichannel measurement and optimization:Consult on methodologies to test and measure effectiveness of marketing tactics.Monitor and evaluate current brand campaigns through relevant metrics and make optimization recommendations.Deliver omnichannel optimization recommendations using insights and analytics.Establish regular end-to-end measurement reviews for solution adoption.Omnichannel transformation, thought leadership, and best practice enablement:Evaluate evolving marketing data, trends, and technologies to recommend new channels and capabilities.Educate brand teams and stakeholders about HCP promotional SOPs, new campaign strategy setup, execution, and capabilities.Drive the role of the Omni Partner to increase customer engagement.Minimum Requirements:8+ years of industry experience in digital marketing within the biotech/pharma space.Experience influencing cross-functional teams and establishing an agile, product-centric operating model.Experience with digital, data, analytics, and/or technology organizations.Experience with email marketing platforms, Salesforce products, particularly Salesforce Marketing Cloud and/or Tableau.Strong project management and collaboration skills, with experience managing multiple tasks and projects.Ability to deliver actionable insights by combining data/analytics with research and business needs.
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