Crum & Forster
AVP, Website Optimization
Crum & Forster, Convent Station, New Jersey, us, 07961
Crum & Forster Company Overview
Crum & Forster (C&F) , with a proud history dating to 1822, provides specialty and standard commercial lines insurance products through our admitted and surplus lines insurance companies. C&F enjoys a financial strength rating of "A" (Excellent) by AM Best and is proud of our superior customer service platform. Our claims and risk engineering services are recognized as among the best in the industry.
Our most valuable asset is our people: more than 2000 employees in locations throughout the United States. The company is increasingly winning recognition as a great place to work, earning several workplace and wellness awards, including the
2024 Great Place to Work® Award
for our employee-first focus and our steadfast commitment to diversity, equity and Inclusion.
C&F is part of Fairfax Financial Holdings, a global, billion dollar organization. For more information about Crum & Forster, please visit our website: www.cfins.com.
For California Residents Only: Information collected and processed as part of your career profile and any job applications you choose to submit are subject to our privacy notices and policies, visit https://www.cfins.com/onlineprivacypolicy/ca/noticeatcollection/ for more information.
Job Description
AVP, Website Optimization
Information about the Role, Line of Business and Team:
The AVP, Website Optimization Leader is the strategic marketing owner and lead for cfins.com. This position supports, maintains, and enhances the integrity of C&F's web properties, driving website optimization and digital marketing campaigns, collaborating with the Corporate Communications and Marketing team to plan website content, increase findability and improve user experiences. The role is both a strategist and a tactician responsible for leveraging cfins.com and other C&F websites as effective marketing and business development tools. At the same time, this person will be charged with day-to-day maintenance, content and functionality of the site, primary collaborator with Information technology and external web vendors. This person will be data driven, using web analytics to guide strategic planning for content and campaigns, serving and the strategic lead for online content strategy, navigation, multi-channel campaigns, search engine optimization, analytics and accessibility.
What you will do:Manage & maintain company website (cfins.com), ensuring it is current, visually appealing, consistent with brand guidelines and user-friendlyOversee the publication of all website content - reviewing & approving edits before publishing to ensure content is aligned with the C&F brand & website design guidelinesOptimize the capabilities of the content management system (CMS) and serve as the product owner & point of contact for WP EngineCollaborate with cross-functional teams to integrate website & landing pages into multi-channel marketing & business development marketing campaignsImplement best practices for search engine optimization (SEO) to improve online visibility & drive organic traffic, and measurable campaign resultsOversee the development & implementation of UTM tagging standards to track & analyze website traffic - ensuring consistency & accuracy across all digital marketing effortsUtilize web analytics tools (Google Analytics & Tableau) to track website performance & user behavior and generate regular reports & actionable insights to inform content creation, monitor trends in usage and track marketing campaign performanceImplement account-based tracking, reporting and lead scoring (using Leadfeeder) to inform agent/broker engagement strategiesConduct regular website audits to identify & resolve any technical issues or broken links, and to ensure best practices are followed for SEO, mobile responsiveness and accessibilityAct as the primary liaison with key web vendors and internal stakeholders to ensure steady performance of the website, to implement improvements and to strategically evolve the website ecosystemServe as a subject-matter expert, helping colleagues gain understanding of website capabilities and provide lead search engine optimization, lead generation, analytics, etc. for stakeholdersKeep up-to-date on the latest technologies & best practices in managing web content & search optimization, identify potential areas of improvement and recommend implementation strategies aligned with business prioritiesAct as the primary liaison between the Marketing Team, C&F IT, and Legal to ensure hardware & software systems support the C&F website ecosystem and remain compliant with ADA and other regulatory needsOther duties as assignedWhat YOU will bring to C&F:
Strong analytical skills with the ability to monitor website performance, interpret information and story tell with data to generate actionable insightsAbility to work in a decentralized organization and to juggle competing priorities & changing expectations competentlyAbility to collaborate effectively by building relationships across all departments & levelsExcellent attention to detail, commitment to quality and ability to organize & prioritize tasks effectivelyAbility to confidently take on tasks and manage aspects of the business independentlyCan-do attitude and willingness to help where needs alignAbility to grasp & apply new interactive marketing, communications, and technology trendsExcellent written & oral communication skills; experience presenting to senior leadersRequirements:
Bachelor's degree from an accredited university, or equivalent work experience10+ years' experience in web management or a related fieldDemonstrated experience with web design, UX, and digital campaign managementStrong understanding and applications of SEO, UTM & website accessibility standardsStrong proficiency in website content management systems (WordPress Engine), marketing automation tools (Constant Contact), account-based marketing tools (Leadfeeder), Google Suite (Google Analytics, Tag Manager, Search Console), Adobe Suite, data visualization tools (Tableau), etc.
#LI-MS
#LI-REMOTE
What C&F will bring to you
At C&F you will BELONG
If you require special accommodations, please let us know. We value inclusivity and diversity. We are committed to equal employment opportunity and welcome everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require special accommodations, please let us know
Crum & Forster is committed to ensuring a workplace free from discriminatory pay disparities and complying with applicable pay equity laws. Salary ranges are available for all positions at this location, taking into account roles with a comparable level of responsibility and impact in the relevant labor market and these salary ranges are regularly reviewed and adjusted in accordance with prevailing market conditions. The annualized base pay for the advertised position, located in the specified area, ranges from a minimum of $116,600 to a maximum of $171,100. The actual compensation is determined by various factors, including but not limited to the market pay for the jobs at each level, the responsibilities and skills required for each job, and the employee's contribution (performance) in that role. To be considered within market range, a salary is at or above the minimum of the range. You may also have the opportunity to participate in discretionary equity (stock) based compensation and/or performance-based variable pay programs.
Crum & Forster (C&F) , with a proud history dating to 1822, provides specialty and standard commercial lines insurance products through our admitted and surplus lines insurance companies. C&F enjoys a financial strength rating of "A" (Excellent) by AM Best and is proud of our superior customer service platform. Our claims and risk engineering services are recognized as among the best in the industry.
Our most valuable asset is our people: more than 2000 employees in locations throughout the United States. The company is increasingly winning recognition as a great place to work, earning several workplace and wellness awards, including the
2024 Great Place to Work® Award
for our employee-first focus and our steadfast commitment to diversity, equity and Inclusion.
C&F is part of Fairfax Financial Holdings, a global, billion dollar organization. For more information about Crum & Forster, please visit our website: www.cfins.com.
For California Residents Only: Information collected and processed as part of your career profile and any job applications you choose to submit are subject to our privacy notices and policies, visit https://www.cfins.com/onlineprivacypolicy/ca/noticeatcollection/ for more information.
Job Description
AVP, Website Optimization
Information about the Role, Line of Business and Team:
The AVP, Website Optimization Leader is the strategic marketing owner and lead for cfins.com. This position supports, maintains, and enhances the integrity of C&F's web properties, driving website optimization and digital marketing campaigns, collaborating with the Corporate Communications and Marketing team to plan website content, increase findability and improve user experiences. The role is both a strategist and a tactician responsible for leveraging cfins.com and other C&F websites as effective marketing and business development tools. At the same time, this person will be charged with day-to-day maintenance, content and functionality of the site, primary collaborator with Information technology and external web vendors. This person will be data driven, using web analytics to guide strategic planning for content and campaigns, serving and the strategic lead for online content strategy, navigation, multi-channel campaigns, search engine optimization, analytics and accessibility.
What you will do:Manage & maintain company website (cfins.com), ensuring it is current, visually appealing, consistent with brand guidelines and user-friendlyOversee the publication of all website content - reviewing & approving edits before publishing to ensure content is aligned with the C&F brand & website design guidelinesOptimize the capabilities of the content management system (CMS) and serve as the product owner & point of contact for WP EngineCollaborate with cross-functional teams to integrate website & landing pages into multi-channel marketing & business development marketing campaignsImplement best practices for search engine optimization (SEO) to improve online visibility & drive organic traffic, and measurable campaign resultsOversee the development & implementation of UTM tagging standards to track & analyze website traffic - ensuring consistency & accuracy across all digital marketing effortsUtilize web analytics tools (Google Analytics & Tableau) to track website performance & user behavior and generate regular reports & actionable insights to inform content creation, monitor trends in usage and track marketing campaign performanceImplement account-based tracking, reporting and lead scoring (using Leadfeeder) to inform agent/broker engagement strategiesConduct regular website audits to identify & resolve any technical issues or broken links, and to ensure best practices are followed for SEO, mobile responsiveness and accessibilityAct as the primary liaison with key web vendors and internal stakeholders to ensure steady performance of the website, to implement improvements and to strategically evolve the website ecosystemServe as a subject-matter expert, helping colleagues gain understanding of website capabilities and provide lead search engine optimization, lead generation, analytics, etc. for stakeholdersKeep up-to-date on the latest technologies & best practices in managing web content & search optimization, identify potential areas of improvement and recommend implementation strategies aligned with business prioritiesAct as the primary liaison between the Marketing Team, C&F IT, and Legal to ensure hardware & software systems support the C&F website ecosystem and remain compliant with ADA and other regulatory needsOther duties as assignedWhat YOU will bring to C&F:
Strong analytical skills with the ability to monitor website performance, interpret information and story tell with data to generate actionable insightsAbility to work in a decentralized organization and to juggle competing priorities & changing expectations competentlyAbility to collaborate effectively by building relationships across all departments & levelsExcellent attention to detail, commitment to quality and ability to organize & prioritize tasks effectivelyAbility to confidently take on tasks and manage aspects of the business independentlyCan-do attitude and willingness to help where needs alignAbility to grasp & apply new interactive marketing, communications, and technology trendsExcellent written & oral communication skills; experience presenting to senior leadersRequirements:
Bachelor's degree from an accredited university, or equivalent work experience10+ years' experience in web management or a related fieldDemonstrated experience with web design, UX, and digital campaign managementStrong understanding and applications of SEO, UTM & website accessibility standardsStrong proficiency in website content management systems (WordPress Engine), marketing automation tools (Constant Contact), account-based marketing tools (Leadfeeder), Google Suite (Google Analytics, Tag Manager, Search Console), Adobe Suite, data visualization tools (Tableau), etc.
#LI-MS
#LI-REMOTE
What C&F will bring to you
At C&F you will BELONG
If you require special accommodations, please let us know. We value inclusivity and diversity. We are committed to equal employment opportunity and welcome everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require special accommodations, please let us know
Crum & Forster is committed to ensuring a workplace free from discriminatory pay disparities and complying with applicable pay equity laws. Salary ranges are available for all positions at this location, taking into account roles with a comparable level of responsibility and impact in the relevant labor market and these salary ranges are regularly reviewed and adjusted in accordance with prevailing market conditions. The annualized base pay for the advertised position, located in the specified area, ranges from a minimum of $116,600 to a maximum of $171,100. The actual compensation is determined by various factors, including but not limited to the market pay for the jobs at each level, the responsibilities and skills required for each job, and the employee's contribution (performance) in that role. To be considered within market range, a salary is at or above the minimum of the range. You may also have the opportunity to participate in discretionary equity (stock) based compensation and/or performance-based variable pay programs.