Executive Director of Marketing and Brand Strategy

Strategic Planning: Develop and implement comprehensive marketing strategies aligned with the Universitys mission and objectives, ensuring a strong brand presence and achieving identified goals. Collaborate with senior leaders to integrate planned strategies with organizational initiatives and align work with organizational strategic plans. Measurement and Analysis: Establish systems to monitor and analyze key performance indicators and to measure progress toward key results and objectives, iteratively refining planning, prioritization and approach to ensure success in advancing enterprise goals. Conduct market research to identify trends and market needs. Utilize data-driven insights to inform marketing strategies and tactics.Brand Management: Oversee the organizations brand strategy, ensuring consistent messaging and visual identity across all platforms. Enhance brand equity and position the company as a trusted leader in healthcare and align activities with the Universitys overall brand strategy. Team Development and Direction: Build, manage and mentor a high-performing marketing and brand team. Foster a culture of creativity, collaboration, and continuous improvement. Digital Experience: Lead digital marketing initiatives, including web platforms, social media, content marketing and emerging technologies, to increase stakeholder engagement, drive patient acquisition and distribute expertise and content. Collaboration: Work closely with cross-functional teams, including practice, education, research and the University, to ensure cohesive messaging and execution of marketing initiatives.Other related duties as assigned.