Amazon
Sr. Marketing Manager, Search Marketing
Amazon, Seattle, Washington, us, 98127
Job ID: 2791247 | Amazon.com Services LLCThe primary responsibilities of the Search Marketing organization are to drive web site traffic, maximize channel revenue and improve customer experience. We manage Earned (SEO) and Paid Search channels (Text and Shopping Ads) on external search engines and run experiments with a view to programmatically improve our ROI and find levers to grow the Amazon business. Our channel is one of the largest levers for Amazon business and new customer acquisition. We work with internal customers across all levels of the organization worldwide and enjoy the challenges and rewards of working in a fast-growing organization. This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term financial impact of customer behavior trends. The role requires a highly analytical mindset as well as a curiosity to seek out new possibilities. You should be strong at and attracted to the analytical and technical side of marketing as well as to the creative and experimental side, consistently using one to inform the other. You will be comfortable thinking big and diving deep. You will be the single point of contact for specific areas of the business and will be the search team's expert for that product line, gathering insights and applying learnings to additional lines of business / countries.Specifically, the Senior Marketing Manager will:
Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholdersTranslate channel insights into test plans, product/feature proposals, and opportunities for optimizationDefine and run tests, including A/B experiments to test new vendor features and/or inform new product developmentConduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunitiesTranslate analytical findings into actionable insights and concise business actions and recommendationsBASIC QUALIFICATIONS
6+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience leading go-to-market for consumer software or hardware product launchesBackground in analytical positions or consulting is a plusDegree in Business, Marketing, Math/Statistics, Economics, Computer Science or a similar fieldExcellent business judgment and the ability to think strategically and execute methodicallyAble to generate ideas and solve problems independently and consistent with Amazon’s core principlesProven analytical and quantitative skills with a passion and aptitude for analysis and related tools.Excellent interpersonal and communication skills – written and verbalDemonstrated ability to work effectively across business and international teamsInterest in the technical aspects of digital marketingStrong bias for action and sense of urgency; the ability to make things happen quickly.A track record of teamwork and willingness to roll up sleeves to get the job donePREFERRED QUALIFICATIONS
Experience using any of SQL or other analytical tools for conducting data analysisExperience with customer segmentation, profiling, and targetingAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholdersTranslate channel insights into test plans, product/feature proposals, and opportunities for optimizationDefine and run tests, including A/B experiments to test new vendor features and/or inform new product developmentConduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunitiesTranslate analytical findings into actionable insights and concise business actions and recommendationsBASIC QUALIFICATIONS
6+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience leading go-to-market for consumer software or hardware product launchesBackground in analytical positions or consulting is a plusDegree in Business, Marketing, Math/Statistics, Economics, Computer Science or a similar fieldExcellent business judgment and the ability to think strategically and execute methodicallyAble to generate ideas and solve problems independently and consistent with Amazon’s core principlesProven analytical and quantitative skills with a passion and aptitude for analysis and related tools.Excellent interpersonal and communication skills – written and verbalDemonstrated ability to work effectively across business and international teamsInterest in the technical aspects of digital marketingStrong bias for action and sense of urgency; the ability to make things happen quickly.A track record of teamwork and willingness to roll up sleeves to get the job donePREFERRED QUALIFICATIONS
Experience using any of SQL or other analytical tools for conducting data analysisExperience with customer segmentation, profiling, and targetingAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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