Paragon Hotel Company
Director of Sales
Paragon Hotel Company, Anderson, South Carolina, us, 29622
Why you should work for us:
Paid Time Off
Choose 6 Holidays Per Year
Team Member Room Discounts
Referral Program
Aflac Enrollment: Accident, Disability, Life, Cancer, Dental & Vision Insurance
Enrollment in Health Insurance
Enrollment in 401K with Employer Match
Paid Volunteer Opportunities
Bonus Plans
Principle Responsibilities & Position Purpose:
To maximize customer satisfaction and the overall profitability of the hotel by directing the revenue generating activities in accordance with the Business Plan and Monthly Action Plan Calendar. Coordinates service activities related to the sales function in accordance with the standards of the hotel and brand. Responsible for revenue production for the hotel, meeting or exceeding planned revenue objectives for occupancy and average daily rate (ADR). Manages all areas of sales according to company standards of operations to achieve a professional rapport within the local business, community, and clients.
Pre-Requisites (Requirements):
3+ years of experience in sales at a branded hotel are preferred
Minimum requirement is Associate degree. Four-year College or Hospitality degree is preferred, and/or equivalent work experience.
Brand certification programs are preferred
Must display professionalism and have characteristics of honesty and trustworthiness
Must have excellent attendance and be punctual
Work Environment & Context:
Must be able to perform major life activities: standing, lifting, bending, learning, reading, concentrating, thinking, and communicating
Must be able to sit or stand for eight hours, bend, stretch, and reach
Work schedule varies and may include occasionally working on holidays, weekends, and evenings. Long hours sometimes required
Must be able to push or pull 60 pounds and lift and/or carry 30 pounds
Required Knowledge, Skills, and Abilities:
Knowledgeable in:
Entire property, staff services, hours of operation, type of rooms, locations, rates, and discounts
Phone etiquette and answering procedures
Be able to answer inquiries of local shopping, dining, entertainment, and travel directions
Daily hotel operations, check daily events, bulletin boards, and be up to date on changes, new procedures, and events
Manager on Duty functions when necessary or as scheduled
Skills:
Computer literate to thoroughly operate property management system, Sales Tracking Software (SalesPro), Proficient in Microsoft Office Products: Word, Excel, PowerPoint
Prioritize departmental functions to meet due dates and deadlines.
Understand financial information and data, and basic arithmetic function. Must be able to work well in stressful, high-pressure situations including the ability to handle guest complaints and disputes and resolve them to satisfactory results.
Abilities:
Create new business, and expand existing business via cold calls, site visits, telephone prospecting and marketing, blitzes, internet and other avenues.
Assimilate complex information, data, etc, from disparate sources and consider adjust or modify to meet the constraints of a particular need.
Multi-task, detail oriented, remain service centric
Communicate with guests, co-workers, receiving and transmitting mail, phone and written messages and relay pertinent information using log books
Manage time effectively
Assist with guest issues with professionalism maintaining hospitable attitude.
Essential Functions:
Achieves revenue goals by developing and implementing sales and marketing strategies
Develops and implements marketing and sales strategies by analyzing current and potential.
Identifies new business opportunities through Market Intelligence
Establishes sales goals that support achievement of the budget/profitability
Coordinates the development of the Marketing Plan and preparation of the top line budget/marketing expenses in conjunction with the General Manager
Coordinates with the General Manager and the Revenue Manager on the booking parameters for future dates, availability, and selling parameters for guest blocks and event
Develops annual sales goals for sales staff which support achievement of the budget; monitors achievement of those goals and implements alternative strategies as necessary to achieve revenue and room night goals
Performance Benchmark: Preparation of Annual Business Plan is approved
Achieves sales goals by supervising sales staff
Implements strategies to improve market penetration
Maximizes sales productivity by ensuring that sales staff utilize proven/brand sales techniques
Monitors call productivity and revenue goals for each sales person by tracking results
Improves call productivity by counseling sales staff on appropriate selling techniques
Performance Benchmark: Achieve/exceed retention % for hotel each month
Increases sales volume and profitability by formulating and executing projects for all market areas as stated in the Hotel Marketing Plan
Analyzes sales statistics to formulate profitability
Reviews market analysis to determine client needs, occupancy potential, rates desired, etc.
Performance Benchmark: Achieve/exceed RevPar and other revenue for hotel each month
Meets overall budgeted sales and profit margin by soliciting, evaluating, selling, and confirming business
Qualifies prospective leads as to profitability
Designs and proposes programs to meet client's needs
Negotiates with client to achieve maximum profit while satisfying client needs
Coordinates transient and group room commitments to ensure proper market mix
Approves function space allocation for group and catering bookings
Meets and exceeds the expectations of the staff and customers by utilizing leadership skills and motivation techniques in order to maximize employee productivity and satisfaction of direct reports
Develops and implements strategies to achieve retention goals
Selects qualified employees and provides orientation and training
Creates a positive work environment for all employees
Determines and communicates standards of performance to employees. Evaluates employee performance on a regular basis and recommends salary increases as appropriate
Develops employees to maximize potential and prepare for future promotional opportunities by conducting counseling sessions, determining developmental needs and allowing these needs to be met
Ensures that disciplinary action is taken as required utilizing consistency, fairness and respect within framework of established company guidelines
Insures customer satisfaction and hotel profit by overseeing the coordination of various department's activities related to booked business
Reviews sales work file to ascertain a proper exchange of information
Coordinates details with other department heads
Insures maximum occupancy on a daily basis by performing follow-ups on progress of groups booked with Front Office Management
Maintains safe and secure environment for customers and employees
Ensures that all employees follow safety rules and procedures
Takes corrective action where required to improve safety of work areas
Utilizes corporate resources effectively by communicating with corporate associates on a regular basis
Keeps the Corporate Sales Director and general manager and key corporate staff informed of developments on a regular basis. Requests assistance as needed
Adheres to company standards of operations (SOP)
Ensures that operation adheres to federal and state laws
Increases visibility of the hotel by actively participating in the community
Performance Benchmark: Timely reporting as required
Participates in solving problems with other departments as required related to business booked in the hotel including space conflicts, threatened cancellations, and compromises between customer needs and hotel facilities
Enhances the hotel's community image and stays abreast of competition, new developments, and sales method techniques in the hotel industry
Prepares reports as necessary to develop a more informative database for improved management decision making and critical evaluation of work activities
Prepares Food & Beverage, Pre-Conference, Sales, and Executive Committee reports
Performs all duties and responsibilities in a timely and efficient manner in accordance with established company policies and procedures to achieve the overall objectives of this position
Positions for Possible Future Advancement:
The next step for this position is in a training capacity. The ability to teach skills and competencies will enhance leadership skills in preparation for further promotion. Once that is achieved, the individual may qualify to be promoted to an Area Director of Sales and Marketing.
#J-18808-Ljbffr
Paid Time Off
Choose 6 Holidays Per Year
Team Member Room Discounts
Referral Program
Aflac Enrollment: Accident, Disability, Life, Cancer, Dental & Vision Insurance
Enrollment in Health Insurance
Enrollment in 401K with Employer Match
Paid Volunteer Opportunities
Bonus Plans
Principle Responsibilities & Position Purpose:
To maximize customer satisfaction and the overall profitability of the hotel by directing the revenue generating activities in accordance with the Business Plan and Monthly Action Plan Calendar. Coordinates service activities related to the sales function in accordance with the standards of the hotel and brand. Responsible for revenue production for the hotel, meeting or exceeding planned revenue objectives for occupancy and average daily rate (ADR). Manages all areas of sales according to company standards of operations to achieve a professional rapport within the local business, community, and clients.
Pre-Requisites (Requirements):
3+ years of experience in sales at a branded hotel are preferred
Minimum requirement is Associate degree. Four-year College or Hospitality degree is preferred, and/or equivalent work experience.
Brand certification programs are preferred
Must display professionalism and have characteristics of honesty and trustworthiness
Must have excellent attendance and be punctual
Work Environment & Context:
Must be able to perform major life activities: standing, lifting, bending, learning, reading, concentrating, thinking, and communicating
Must be able to sit or stand for eight hours, bend, stretch, and reach
Work schedule varies and may include occasionally working on holidays, weekends, and evenings. Long hours sometimes required
Must be able to push or pull 60 pounds and lift and/or carry 30 pounds
Required Knowledge, Skills, and Abilities:
Knowledgeable in:
Entire property, staff services, hours of operation, type of rooms, locations, rates, and discounts
Phone etiquette and answering procedures
Be able to answer inquiries of local shopping, dining, entertainment, and travel directions
Daily hotel operations, check daily events, bulletin boards, and be up to date on changes, new procedures, and events
Manager on Duty functions when necessary or as scheduled
Skills:
Computer literate to thoroughly operate property management system, Sales Tracking Software (SalesPro), Proficient in Microsoft Office Products: Word, Excel, PowerPoint
Prioritize departmental functions to meet due dates and deadlines.
Understand financial information and data, and basic arithmetic function. Must be able to work well in stressful, high-pressure situations including the ability to handle guest complaints and disputes and resolve them to satisfactory results.
Abilities:
Create new business, and expand existing business via cold calls, site visits, telephone prospecting and marketing, blitzes, internet and other avenues.
Assimilate complex information, data, etc, from disparate sources and consider adjust or modify to meet the constraints of a particular need.
Multi-task, detail oriented, remain service centric
Communicate with guests, co-workers, receiving and transmitting mail, phone and written messages and relay pertinent information using log books
Manage time effectively
Assist with guest issues with professionalism maintaining hospitable attitude.
Essential Functions:
Achieves revenue goals by developing and implementing sales and marketing strategies
Develops and implements marketing and sales strategies by analyzing current and potential.
Identifies new business opportunities through Market Intelligence
Establishes sales goals that support achievement of the budget/profitability
Coordinates the development of the Marketing Plan and preparation of the top line budget/marketing expenses in conjunction with the General Manager
Coordinates with the General Manager and the Revenue Manager on the booking parameters for future dates, availability, and selling parameters for guest blocks and event
Develops annual sales goals for sales staff which support achievement of the budget; monitors achievement of those goals and implements alternative strategies as necessary to achieve revenue and room night goals
Performance Benchmark: Preparation of Annual Business Plan is approved
Achieves sales goals by supervising sales staff
Implements strategies to improve market penetration
Maximizes sales productivity by ensuring that sales staff utilize proven/brand sales techniques
Monitors call productivity and revenue goals for each sales person by tracking results
Improves call productivity by counseling sales staff on appropriate selling techniques
Performance Benchmark: Achieve/exceed retention % for hotel each month
Increases sales volume and profitability by formulating and executing projects for all market areas as stated in the Hotel Marketing Plan
Analyzes sales statistics to formulate profitability
Reviews market analysis to determine client needs, occupancy potential, rates desired, etc.
Performance Benchmark: Achieve/exceed RevPar and other revenue for hotel each month
Meets overall budgeted sales and profit margin by soliciting, evaluating, selling, and confirming business
Qualifies prospective leads as to profitability
Designs and proposes programs to meet client's needs
Negotiates with client to achieve maximum profit while satisfying client needs
Coordinates transient and group room commitments to ensure proper market mix
Approves function space allocation for group and catering bookings
Meets and exceeds the expectations of the staff and customers by utilizing leadership skills and motivation techniques in order to maximize employee productivity and satisfaction of direct reports
Develops and implements strategies to achieve retention goals
Selects qualified employees and provides orientation and training
Creates a positive work environment for all employees
Determines and communicates standards of performance to employees. Evaluates employee performance on a regular basis and recommends salary increases as appropriate
Develops employees to maximize potential and prepare for future promotional opportunities by conducting counseling sessions, determining developmental needs and allowing these needs to be met
Ensures that disciplinary action is taken as required utilizing consistency, fairness and respect within framework of established company guidelines
Insures customer satisfaction and hotel profit by overseeing the coordination of various department's activities related to booked business
Reviews sales work file to ascertain a proper exchange of information
Coordinates details with other department heads
Insures maximum occupancy on a daily basis by performing follow-ups on progress of groups booked with Front Office Management
Maintains safe and secure environment for customers and employees
Ensures that all employees follow safety rules and procedures
Takes corrective action where required to improve safety of work areas
Utilizes corporate resources effectively by communicating with corporate associates on a regular basis
Keeps the Corporate Sales Director and general manager and key corporate staff informed of developments on a regular basis. Requests assistance as needed
Adheres to company standards of operations (SOP)
Ensures that operation adheres to federal and state laws
Increases visibility of the hotel by actively participating in the community
Performance Benchmark: Timely reporting as required
Participates in solving problems with other departments as required related to business booked in the hotel including space conflicts, threatened cancellations, and compromises between customer needs and hotel facilities
Enhances the hotel's community image and stays abreast of competition, new developments, and sales method techniques in the hotel industry
Prepares reports as necessary to develop a more informative database for improved management decision making and critical evaluation of work activities
Prepares Food & Beverage, Pre-Conference, Sales, and Executive Committee reports
Performs all duties and responsibilities in a timely and efficient manner in accordance with established company policies and procedures to achieve the overall objectives of this position
Positions for Possible Future Advancement:
The next step for this position is in a training capacity. The ability to teach skills and competencies will enhance leadership skills in preparation for further promotion. Once that is achieved, the individual may qualify to be promoted to an Area Director of Sales and Marketing.
#J-18808-Ljbffr