JPMorganChase
Channel Strategy Optimization Lead-Vice President
JPMorganChase, Columbus, Ohio, United States, 43224
JOB DESCRIPTIONPerformance Marketing serves multiple stakeholders and diverse business goals across the Chase business. Guided by our overarching brand strategy and business partners’ objectives, we lead channel innovation, enablement, execution, and investment optimization to drive our shared performance goals.
As a Channel Strategy Optimization Lead Vice President on the Channel Strategy & Optimization team you will be responsible for understanding the current state of the marketing/product ecosystem and target state requirements across key functions and lines of business (LOBs) to guide the marketing vision. You will assist with the management of the foundational strategy that delivers experiences our customers want, in addition to helping create a simpler employee experience for execution. You will partner with leaders across the firm to manage initiatives and roadmaps across content, data, execution and MarTech that transforms the realization of the firm’s future state marketing vision of being customer-obsessed.
Job Responsibilities:
Work with business leadership to clearly define and prioritize objectives and deliverables for the strategic workstreams centered on omni-channel marketing campaigns and the supporting tools, process and operating models for delivery.
Guide day-to-day project management of workstreams, including providing impactful recommendations, leading project meetings with cross-functional partners, collaborating with project teams toward a common goal on established timelines, and overseeing execution.
Assist in the development of communication plans for workstreams and engage with senior leaders across the firm to provide executive level reporting.
Scope problems, identify major issues and actionable opportunities, design solutions and quantify potential bottom-line impact.
Establish and maintain strong working relationships with other project workstream leads, business stakeholders, Technology, Operations, peers, subject matter experts and others.
Required qualifications, capabilities and skills:
6+ years of marketing or equivalent experience, with expertise in marketing, product and/or innovation.
Experience in driving marketing/digital transformation and change management within a large organization and have the ability to develop strong partnerships, be recognized as a team player and work well collaboratively.
Strong analytical, problem solving and planning skills.
High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines.
A curious and analytical thinker, with the ability to take data, distill it, and use it to develop and drive strategies.
Excellent written and oral communication skills and highly proficient in Microsoft Suite (Excel, PowerPoint, Word).
Experience delivering key results in a data-driven environment, using systems such as Tableau, Adobe Analytics, and API data sets as a detection framework to measure results and identify issues.
Preferred qualifications, capabilities and skills:
Consulting or financial services industry experience.
Ability to advocate for customer experience – champion consistent and seamless user experiences across all assets and channels.
Develop strong collaboration and partnership between many cross-functional teams including design, research, digital, creative, technology, execution, and various stakeholders.
Be skilled at process, intake tools, reporting, agility and storytelling.
ABOUT US
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.
Equal Opportunity Employer/Disability/Veterans
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As a Channel Strategy Optimization Lead Vice President on the Channel Strategy & Optimization team you will be responsible for understanding the current state of the marketing/product ecosystem and target state requirements across key functions and lines of business (LOBs) to guide the marketing vision. You will assist with the management of the foundational strategy that delivers experiences our customers want, in addition to helping create a simpler employee experience for execution. You will partner with leaders across the firm to manage initiatives and roadmaps across content, data, execution and MarTech that transforms the realization of the firm’s future state marketing vision of being customer-obsessed.
Job Responsibilities:
Work with business leadership to clearly define and prioritize objectives and deliverables for the strategic workstreams centered on omni-channel marketing campaigns and the supporting tools, process and operating models for delivery.
Guide day-to-day project management of workstreams, including providing impactful recommendations, leading project meetings with cross-functional partners, collaborating with project teams toward a common goal on established timelines, and overseeing execution.
Assist in the development of communication plans for workstreams and engage with senior leaders across the firm to provide executive level reporting.
Scope problems, identify major issues and actionable opportunities, design solutions and quantify potential bottom-line impact.
Establish and maintain strong working relationships with other project workstream leads, business stakeholders, Technology, Operations, peers, subject matter experts and others.
Required qualifications, capabilities and skills:
6+ years of marketing or equivalent experience, with expertise in marketing, product and/or innovation.
Experience in driving marketing/digital transformation and change management within a large organization and have the ability to develop strong partnerships, be recognized as a team player and work well collaboratively.
Strong analytical, problem solving and planning skills.
High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines.
A curious and analytical thinker, with the ability to take data, distill it, and use it to develop and drive strategies.
Excellent written and oral communication skills and highly proficient in Microsoft Suite (Excel, PowerPoint, Word).
Experience delivering key results in a data-driven environment, using systems such as Tableau, Adobe Analytics, and API data sets as a detection framework to measure results and identify issues.
Preferred qualifications, capabilities and skills:
Consulting or financial services industry experience.
Ability to advocate for customer experience – champion consistent and seamless user experiences across all assets and channels.
Develop strong collaboration and partnership between many cross-functional teams including design, research, digital, creative, technology, execution, and various stakeholders.
Be skilled at process, intake tools, reporting, agility and storytelling.
ABOUT US
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.
Equal Opportunity Employer/Disability/Veterans
#J-18808-Ljbffr