JPMorgan Chase
Marketing Audence Strategy Lead-Vice President
JPMorgan Chase, Newark, Delaware, United States, 19711
Consumer and Community Banking Marketing Transformation is seeking to expand our team with a talented, data-driven, and relationship focused Strategy Lead who will guide the marketing audience vision.
As a Marketing Audience Strategy Lead on the Marketing transformation team, you will report to the Marketing Audience General Manager within the centralized JPMC Marketing Transformation Office and will support the Chase, J.P. Morgan, and corporate brands. You will be a strategy leader in the transformation office, needing to understand the current state marketing/product/data ecosystems and target state requirements across key functions and lines of business (LOBs) to drive the audience modernization efforts. You will assist in the development of interim and target state audience strategies and partner with leaders across the firm to create initiatives and roadmaps across content, data, execution, and martech that drive the realization of the firm's future state marketing vision of being customer obsessed.
Job Responsibilities:
Support Marketing Audience Modernization across Consumer & Community Banking through partnering with Data & Analytics ("D&A"), Line of Business Marketing Teams ("LOB MT"), Performance Marketing, Finance, Product, and Technology.
Assist in the development of a shared omni-channel vision for how we define, manage, and execute marketing audiences across platforms, channels, and products.
Draft strategic and executable plans, including timelines, resource requirements, and dependencies for the creation of data features and foundational populations across Marketing LOBs to achieve target state Audience Definition and Management.
Partner with D&A Audience Management and Performance Marketing Execution to develop processes and controls to support target state Audience Definition and Management, including assisting in the identification, rationalization, and prioritization of capabilities.
Scope problems, identify major issues and actionable opportunities, design solutions, and quantify potential bottom-line impact.
Assist with interim strategy development for managing audiences for existing campaigns as we work toward our target state solution.
Draft business cases for Audience Modernization efforts, ensuring we are driving the economic value ascribed to key capabilities.
Develop communication plans for audience modernization.
Required qualifications, capabilities, and skills:
6+ years of marketing or equivalent experience, with expertise in marketing, product, and/or innovation.
Experience in driving marketing/digital transformation and change management within a large organization.
Ability to develop strong partnerships, be recognized as a team player, and work well collaboratively.
Strong analytical, problem-solving, and planning skills.
High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines.
A curious and analytical thinker, with the ability to take data, distill it, and use it to develop and drive strategies.
Excellent written and oral communication skills and highly proficient in Microsoft Suite (Excel, PowerPoint, Word).
Experience delivering key results in a data-driven environment using systems such as Tableau, Adobe Analytics, and API data sets.
Preferred qualifications, capabilities, and skills:
Consulting or financial services industry experience.
Ability to advocate for customer experience - champion consistent and seamless user experiences across all assets and channels.
Develop strong collaboration and partnership between many cross-functional teams including design, research, digital, creative, technology, execution, and various stakeholders.
Be skilled at process, intake tools, reporting, agility, and storytelling.
Please note, we are back in the office in a hybrid model (3 days a week) and will not consider 100% remote or other locations if not listed on this requisition.
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company.
Equal Opportunity Employer/Disability/Veterans
#J-18808-Ljbffr
As a Marketing Audience Strategy Lead on the Marketing transformation team, you will report to the Marketing Audience General Manager within the centralized JPMC Marketing Transformation Office and will support the Chase, J.P. Morgan, and corporate brands. You will be a strategy leader in the transformation office, needing to understand the current state marketing/product/data ecosystems and target state requirements across key functions and lines of business (LOBs) to drive the audience modernization efforts. You will assist in the development of interim and target state audience strategies and partner with leaders across the firm to create initiatives and roadmaps across content, data, execution, and martech that drive the realization of the firm's future state marketing vision of being customer obsessed.
Job Responsibilities:
Support Marketing Audience Modernization across Consumer & Community Banking through partnering with Data & Analytics ("D&A"), Line of Business Marketing Teams ("LOB MT"), Performance Marketing, Finance, Product, and Technology.
Assist in the development of a shared omni-channel vision for how we define, manage, and execute marketing audiences across platforms, channels, and products.
Draft strategic and executable plans, including timelines, resource requirements, and dependencies for the creation of data features and foundational populations across Marketing LOBs to achieve target state Audience Definition and Management.
Partner with D&A Audience Management and Performance Marketing Execution to develop processes and controls to support target state Audience Definition and Management, including assisting in the identification, rationalization, and prioritization of capabilities.
Scope problems, identify major issues and actionable opportunities, design solutions, and quantify potential bottom-line impact.
Assist with interim strategy development for managing audiences for existing campaigns as we work toward our target state solution.
Draft business cases for Audience Modernization efforts, ensuring we are driving the economic value ascribed to key capabilities.
Develop communication plans for audience modernization.
Required qualifications, capabilities, and skills:
6+ years of marketing or equivalent experience, with expertise in marketing, product, and/or innovation.
Experience in driving marketing/digital transformation and change management within a large organization.
Ability to develop strong partnerships, be recognized as a team player, and work well collaboratively.
Strong analytical, problem-solving, and planning skills.
High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines.
A curious and analytical thinker, with the ability to take data, distill it, and use it to develop and drive strategies.
Excellent written and oral communication skills and highly proficient in Microsoft Suite (Excel, PowerPoint, Word).
Experience delivering key results in a data-driven environment using systems such as Tableau, Adobe Analytics, and API data sets.
Preferred qualifications, capabilities, and skills:
Consulting or financial services industry experience.
Ability to advocate for customer experience - champion consistent and seamless user experiences across all assets and channels.
Develop strong collaboration and partnership between many cross-functional teams including design, research, digital, creative, technology, execution, and various stakeholders.
Be skilled at process, intake tools, reporting, agility, and storytelling.
Please note, we are back in the office in a hybrid model (3 days a week) and will not consider 100% remote or other locations if not listed on this requisition.
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company.
Equal Opportunity Employer/Disability/Veterans
#J-18808-Ljbffr