Kraft Heinz Company
Associate Director, Brand Growth Insights and Analytic Strategy
Kraft Heinz Company, Chicago, Illinois, United States, 60290
Associate Director, Brand Growth Insights and Analytic Strategy
Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.*Note that the title for this role at Kraft Heinz is Associate Director, Marketing Analytics - Brand Growth System (BGS)
To achieve our Kraft Heinz strategic growth ambitions, we need to drive relevance and love for our core brands. Our Brand Growth system is a globally consistent approach to systematically and consistently identify and deliver on growth opportunities – with less siloed, more agile and collaborative ways of working.The Associate Director, Global Marketing Analytics will play a critical role in deploying, embedding, and evolving the Kraft Heinz Brand Growth System to transform the business and reach our growth ambition.What's on the menu?
Brand Growth System deployment and embedment to drive growth of Kraft Heinz Core BrandsPilot project management, coaching, and leadership where applicable (40%)Development of content to guide pilot team work sessionsStrategic facilitation of cross functional pilot team work sessionsSynthesis of recommendations to guide final action plansStrategic brand planning enablement using BGS frameworks & embedding BGS into ways of working (40%)Drive ongoing alignment within global organization (in close collaboration with strategy & finance) on building out upcoming annual planning cycle in BGS-enabled wayConsult with and support brand and cross functional teams as they apply BGS to their businessesEmbed Brand Growth System into ways of working at Kraft Heinz as teams build & work growth plans and systematically track resultsLeadership of key analytic tool development and connectivity with offshore analytics team (10%)Brand Growth System Playbook continued development and evolution, in partnership with key subject matter experts across Kraft Heinz. Codifying learnings from pilots and embedding into Playbook with tools and templates (10%)Recipe for Success - apply now if this sounds like you!
Advanced experience in a strategic insights/consumer research role, preferably at a CPG manufacturer, or 10+ years with a combination of supplier & manufacturer-side insights experience showcasing increasing responsibilities and scope.Thrives in agile ways of working, the iterative innovation process, and a track record of tight-knit collaboration with cross-functional partners like Marketing, Finance, R&D, Sales, Supply Chain, Sensory and more.Strong CPG business knowledge across multiple functional areas and track record of leveraging data and insights to build effective brand strategy / drive growth.Excels at storytelling in creative and impactful ways - excellent communication, strong organization and presentation skills (written, oral, and across Microsoft Office Suite)Must have comfort presenting strategic recommendations to senior stakeholders in the organization and be influential in sharing data-based brand strategy recommendations.Experience working with both primary and secondary data sources. Proficient in syndicated research tools (e.g. Nielsen, Circana, Mintel, etc.).Proficient in applying learnings from various market research techniques, including both quantitative and qualitative methods.Ability to distill insights and drive impact into an organization – bringing the consumer to forefront.High level of tolerance for working in ambiguity, leading change and inspiring change management.Consistently demonstrates proactivity, holistic thinking, strategic agility, influence, and leadership.Location(s)
Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NAZTAOps@kraftheinz.com.ABOUT USKraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.WHY USWe grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands.Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.INCLUSION MATTERS TO USEveryone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives.Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry.We’re committed to:Hiring and growing talent from diverse backgrounds and perspectives.Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities.Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.
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Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.*Note that the title for this role at Kraft Heinz is Associate Director, Marketing Analytics - Brand Growth System (BGS)
To achieve our Kraft Heinz strategic growth ambitions, we need to drive relevance and love for our core brands. Our Brand Growth system is a globally consistent approach to systematically and consistently identify and deliver on growth opportunities – with less siloed, more agile and collaborative ways of working.The Associate Director, Global Marketing Analytics will play a critical role in deploying, embedding, and evolving the Kraft Heinz Brand Growth System to transform the business and reach our growth ambition.What's on the menu?
Brand Growth System deployment and embedment to drive growth of Kraft Heinz Core BrandsPilot project management, coaching, and leadership where applicable (40%)Development of content to guide pilot team work sessionsStrategic facilitation of cross functional pilot team work sessionsSynthesis of recommendations to guide final action plansStrategic brand planning enablement using BGS frameworks & embedding BGS into ways of working (40%)Drive ongoing alignment within global organization (in close collaboration with strategy & finance) on building out upcoming annual planning cycle in BGS-enabled wayConsult with and support brand and cross functional teams as they apply BGS to their businessesEmbed Brand Growth System into ways of working at Kraft Heinz as teams build & work growth plans and systematically track resultsLeadership of key analytic tool development and connectivity with offshore analytics team (10%)Brand Growth System Playbook continued development and evolution, in partnership with key subject matter experts across Kraft Heinz. Codifying learnings from pilots and embedding into Playbook with tools and templates (10%)Recipe for Success - apply now if this sounds like you!
Advanced experience in a strategic insights/consumer research role, preferably at a CPG manufacturer, or 10+ years with a combination of supplier & manufacturer-side insights experience showcasing increasing responsibilities and scope.Thrives in agile ways of working, the iterative innovation process, and a track record of tight-knit collaboration with cross-functional partners like Marketing, Finance, R&D, Sales, Supply Chain, Sensory and more.Strong CPG business knowledge across multiple functional areas and track record of leveraging data and insights to build effective brand strategy / drive growth.Excels at storytelling in creative and impactful ways - excellent communication, strong organization and presentation skills (written, oral, and across Microsoft Office Suite)Must have comfort presenting strategic recommendations to senior stakeholders in the organization and be influential in sharing data-based brand strategy recommendations.Experience working with both primary and secondary data sources. Proficient in syndicated research tools (e.g. Nielsen, Circana, Mintel, etc.).Proficient in applying learnings from various market research techniques, including both quantitative and qualitative methods.Ability to distill insights and drive impact into an organization – bringing the consumer to forefront.High level of tolerance for working in ambiguity, leading change and inspiring change management.Consistently demonstrates proactivity, holistic thinking, strategic agility, influence, and leadership.Location(s)
Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NAZTAOps@kraftheinz.com.ABOUT USKraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.WHY USWe grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands.Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.INCLUSION MATTERS TO USEveryone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives.Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry.We’re committed to:Hiring and growing talent from diverse backgrounds and perspectives.Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities.Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.
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