SEMI
Senior Marketing Analytics Lead
SEMI, Milpitas, California, United States, 95035
Compensation: $129,200 - $172,200 per year (SF Bay Area Candidates Only)
The exact compensation may vary based upon skills and experience
Although we’re small, we’re mighty and influence and impact society at large positively. At SEMI, we offer opportunities to connect and interact with world leaders, industry legends, and rising stars. We help our members develop public and private policies to strengthen global supply chains and promote business growth and prosperity. Learn and grow professionally through career opportunities such as rotational assignments. Contribute by influencing and impacting an industry that is the foundation for innovation and positive change in areas like environmental sustainability, thought leadership, and DE&I.
This is a full-time, exempt position and reports to the Director, Digital Marketing at the SEMI HQ Milpitas office.
THE ROLE:
We are seeking an experienced Marketo/Salesforce/Google Marketing Analytics Lead to join our team. The ideal candidate will have a deep understanding of marketing automation (Marketo), CRM systems (Salesforce), and Google analytics. This role is crucial in driving data-driven decisions, optimizing marketing campaigns, and enhancing our overall marketing strategy. With 8+ years of experience, you will lead the analytics efforts and enable business and marketing decision-making via relevant metrics.
CORE RESPONSIBILITIES:
Lead Analytics and Reporting:
Develop and maintain comprehensive dashboards and reports to monitor marketing performance and sales activities
Analyze data from Marketo, Salesforce and Google Analytics to derive actionable insights and recommendations
Marketing Automation Management:
Oversee the setup, execution, and optimization of marketing automation campaigns in Marketo
Ensure data integrity and proper synchronization between Marketo and Salesforce
CRM and Data Integration:
Manage the integration between Marketo and Salesforce, ensuring seamless data flow and accurate reporting
Collaborate with IT and other stakeholders to address any integration issues
Data Analysis and Insights:
Perform deep-dive analyses on marketing and sales data to identify trends, opportunities, and areas for improvement
Present findings and strategic recommendations to senior leadership
Team Leadership and Training:
Lead a team of marketing analysts, providing guidance, mentorship, and training
Foster a data-driven culture within the marketing team
Campaign Performance Optimization:
Monitor and analyze the effectiveness of marketing campaigns, suggesting improvements for future initiatives
Monitor Google advertising campaigns and Google Analytics metrics on a weekly and monthly basis
Utilize A/B testing and other methodologies to optimize campaign performance
Lead Management and Segmentation:
Develop and implement lead management and segmentation strategies to improve targeting and engagement
Ensure accurate lead scoring and nurturing processes within Marketo and Salesforce
Attribution Modeling:
Design and implement attribution models to measure the impact of marketing activities on revenue, leveraging Google Analytics and Marketing automation
Analyze and report on the effectiveness of different marketing channels and tactics
Planning and Reporting:
Contribute to the development of marketing strategies by providing data-driven insights
Develop Marketing dashboards that will enable improved business decision making
Work closely with marketing, sales, and product teams to align metrics
FOUNDATIONAL KNOWLEDGE OR PRACTICAL EXPERIENCE:
Education:
Bachelor’s degree in Marketing, Business, Data Science, or a related field. Master’s degree preferred.
Experience:
8+ years of experience in marketing analytics, with a strong focus on Marketo (or similar email marketing apps), Salesforce and Google Analytics and Adwords. Power BI experience is a nice to have.
Technical Skills:
Proficiency in Marketo and Salesforce administration and Google analytics and Google Adwords
Strong knowledge of data visualization tools (e.g., Tableau, Power BI)
Advanced Excel skills; SQL knowledge is a plus
Business Analysis:
Strong business analysis skills with the ability to translate data into actionable business insights.
Analytical Skills:
Excellent analytical and problem-solving abilities with a keen attention to detail.
Communication:
Strong verbal and written communication skills with the ability to present complex data insights to non-technical stakeholders.
Leadership:
Proven experience in leading and mentoring a team.
Project Management:
Strong organizational skills with the ability to manage multiple projects and deadlines.
WHAT WE OFFER:
Competitive salary and benefits package
Opportunity to work with a talented and passionate team with opportunities to work with senior executives
Professional development and growth opportunities
A dynamic and collaborative work environment
SEMI is an equal opportunity and affirmative action employer and makes employment decisions based on merit. We want to have the best available person in every job.
#J-18808-Ljbffr
The exact compensation may vary based upon skills and experience
Although we’re small, we’re mighty and influence and impact society at large positively. At SEMI, we offer opportunities to connect and interact with world leaders, industry legends, and rising stars. We help our members develop public and private policies to strengthen global supply chains and promote business growth and prosperity. Learn and grow professionally through career opportunities such as rotational assignments. Contribute by influencing and impacting an industry that is the foundation for innovation and positive change in areas like environmental sustainability, thought leadership, and DE&I.
This is a full-time, exempt position and reports to the Director, Digital Marketing at the SEMI HQ Milpitas office.
THE ROLE:
We are seeking an experienced Marketo/Salesforce/Google Marketing Analytics Lead to join our team. The ideal candidate will have a deep understanding of marketing automation (Marketo), CRM systems (Salesforce), and Google analytics. This role is crucial in driving data-driven decisions, optimizing marketing campaigns, and enhancing our overall marketing strategy. With 8+ years of experience, you will lead the analytics efforts and enable business and marketing decision-making via relevant metrics.
CORE RESPONSIBILITIES:
Lead Analytics and Reporting:
Develop and maintain comprehensive dashboards and reports to monitor marketing performance and sales activities
Analyze data from Marketo, Salesforce and Google Analytics to derive actionable insights and recommendations
Marketing Automation Management:
Oversee the setup, execution, and optimization of marketing automation campaigns in Marketo
Ensure data integrity and proper synchronization between Marketo and Salesforce
CRM and Data Integration:
Manage the integration between Marketo and Salesforce, ensuring seamless data flow and accurate reporting
Collaborate with IT and other stakeholders to address any integration issues
Data Analysis and Insights:
Perform deep-dive analyses on marketing and sales data to identify trends, opportunities, and areas for improvement
Present findings and strategic recommendations to senior leadership
Team Leadership and Training:
Lead a team of marketing analysts, providing guidance, mentorship, and training
Foster a data-driven culture within the marketing team
Campaign Performance Optimization:
Monitor and analyze the effectiveness of marketing campaigns, suggesting improvements for future initiatives
Monitor Google advertising campaigns and Google Analytics metrics on a weekly and monthly basis
Utilize A/B testing and other methodologies to optimize campaign performance
Lead Management and Segmentation:
Develop and implement lead management and segmentation strategies to improve targeting and engagement
Ensure accurate lead scoring and nurturing processes within Marketo and Salesforce
Attribution Modeling:
Design and implement attribution models to measure the impact of marketing activities on revenue, leveraging Google Analytics and Marketing automation
Analyze and report on the effectiveness of different marketing channels and tactics
Planning and Reporting:
Contribute to the development of marketing strategies by providing data-driven insights
Develop Marketing dashboards that will enable improved business decision making
Work closely with marketing, sales, and product teams to align metrics
FOUNDATIONAL KNOWLEDGE OR PRACTICAL EXPERIENCE:
Education:
Bachelor’s degree in Marketing, Business, Data Science, or a related field. Master’s degree preferred.
Experience:
8+ years of experience in marketing analytics, with a strong focus on Marketo (or similar email marketing apps), Salesforce and Google Analytics and Adwords. Power BI experience is a nice to have.
Technical Skills:
Proficiency in Marketo and Salesforce administration and Google analytics and Google Adwords
Strong knowledge of data visualization tools (e.g., Tableau, Power BI)
Advanced Excel skills; SQL knowledge is a plus
Business Analysis:
Strong business analysis skills with the ability to translate data into actionable business insights.
Analytical Skills:
Excellent analytical and problem-solving abilities with a keen attention to detail.
Communication:
Strong verbal and written communication skills with the ability to present complex data insights to non-technical stakeholders.
Leadership:
Proven experience in leading and mentoring a team.
Project Management:
Strong organizational skills with the ability to manage multiple projects and deadlines.
WHAT WE OFFER:
Competitive salary and benefits package
Opportunity to work with a talented and passionate team with opportunities to work with senior executives
Professional development and growth opportunities
A dynamic and collaborative work environment
SEMI is an equal opportunity and affirmative action employer and makes employment decisions based on merit. We want to have the best available person in every job.
#J-18808-Ljbffr