Product Marketing Manager, SMBNew

Box is the world’s leading Content Cloud. We are trusted by more than 115K organizations around the world today, including nearly 70% of the Fortune 500 and leaders across deeply regulated industries (such as AstraZeneca, JLL, and Nationwide), to protect their data, fuel collaboration, and power critical workflows with secure, enterprise AI.By joining Box, you will have the unique opportunity to continue driving our platform forward. Content powers how we work. It’s the billions of files and information flowing across teams, departments, and key business processes every single day: contracts, invoices, employee records, financials, product specs, marketing assets, and more. Our mission is to bring intelligence to the world of content management and empower our customers to completely transform workflows across their organizations. With the combination of AI and enterprise content, the opportunity has never been greater to transform how the world works together and at Box you will be on the front lines of this massive shift.WHY BOX NEEDS YOUAt Box, our powerful products come together to solve customers' most significant business problems - across all company sizes, no matter how many employees they have. But in order for a customer to truly understand the power of Box, we have to speak to them in the language they know, with messaging tailored to their needs and the problems they have. Join us, as an SMB-focused product marketer, to develop positioning, messaging, and integrated go-to-market plans to 10x our growth into this key segment!WHAT YOU'LL DOBecome a GTM expert in small to medium-sized businesses, including market dynamics, buying patterns, business needs, technology trends, and more.Understand segment trends and insights by conducting market research, participating in customer briefings, partnering with GTM teams, and analyzing metrics.Build expertise on Box’s product portfolio and align our features and capabilities with the SMB space. Partner closely with technical PMMs to iterate on product messaging specific to SMB.Develop tailored content for external marketing channels (blog posts, e-books, presentations, 1-pagers, thought leadership, events) as well as for sales and customer success team enablement (outbound plays, battle cards, pitch decks, webpages, call scripts, email templates) to drive pipeline creation and acceleration.Most importantly, you will be a subject matter expert for SMB, and partner across marketing, sales, customer success, and product teams to drive business results in this segment.WHO YOU ARE5+ years of experience with a focus on the small and medium-sized business market.Previous experience in product or content marketing, developing messaging and positioning for small and medium-sized businesses.SaaS B2B experience; strong understanding of an enterprise sales cycle and what sellers need to be successful.Bias for action and ability to execute quickly, juggling multiple deliverables.Ability to unite cross-functional teams behind a common purpose and collaborate with a wide variety of stakeholders.Strong business intuition: understanding of what keeps executives up at night.Competence and enthusiasm for messaging, positioning, and content development.Passion for a test and learn approach to decision-making, including being comfortable iterating.A 'make it happen' mindset.Box lives its values, with community and in-person collaboration being a core part of our culture. Boxers are expected to work from their assigned office a minimum of 2 days per week, with a focus on Tuesdays and Thursdays. Your Recruiter will share more about how we work and company culture during the hiring process.Head-over-heels about this role — but not sure you meet all the requirements? Apply anyway! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Box, we take a big-picture approach to hiring that fosters authenticity, diversity, and inclusion. If you're passionate about this opportunity, chances are, you shine pretty bright.EQUAL OPPORTUNITYWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, and any other protected ground of discrimination under applicable human rights legislation.

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