VP, Search Engine Optimization (SEO)

VP, Search Engine Optimization (SEO)Position SummaryThe U.S. Personal Bank delivers a wide array of banking, payments, lending and investment services to individual consumers and small businesses. To deliver on our brand promise, we must operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the U.S.Marketing & Franchise Development team is focused on Digital Acquisitions and Digital Sales transformation while enabling next-gen existing customer evolution. We are seeking a senior level SEO specialist to join our team. The SEO Specialist will own the execution roadmap for the company’s organic growth across Cards, Retail Banking, Lending, Investing, and Wealth management strategy.ResponsibilitiesDevelop and implement SEO strategies that align with Marketing goals and Product roadmaps.Lead and own the SEO scorecard KPIs that Citi will use to define end-state success while leading with a Performance Marketing mindset.Lead concurrent SEO initiatives focused across three pillars: Content, Keywords, and Technical SEO.Conduct keyword research to identify the most relevant and popular keywords for the company's target audience.Optimize existing website content for search engines, including title tags, meta descriptions, and headers.Enhance content across Lines of Business/Products to maximize opportunities for indexing, ranking, click-through, and conversion.Build SEO reports and dashboards that will be shared across the organization.Collaborate with 3rd party SEO vendors as it pertains to the Enterprise SEO toolkit.Work directly with Product partners and Legal to plan & implement SEO strategies that align with internal KPIs and marketing goals.Assist with audits of the site and QA of digital properties to ensure proper construction and maximized visibility.Analyze online financial ecosystem and search engine results to identify competitive SEO opportunities within each Product line.Provide thought leadership as it relates to the growth of SEO at Citi.Maintain a close partnership and high level of synergy with Product, Technology, Operations, and Legal partners among others to progress overall objectives.Qualifications6+ years of proven SEO experience in optimizing technically complex websites across Financial services and eCommerce companies.Understanding of technical SEO skills, including the ability to evaluate HTML and JavaScript for SEO purposes and make recommendations.Experience with SEMRush, Ahrefs, Google Keyword Planner, Google Search Console, and other SEO Tools.Experience with Adobe Analytics to ensure end-to-end funnel conversion tracking and Jira, Confluence tools for Agile Project management.Understanding of search engines, spiders, and ranking criteria.Excellent PowerPoint and presentation skills.Strong organizational and project management skills with the ability to multitask and prioritize effectively.Thrives in a fast-paced team environment that values accountability, continuous learning, and agility.Comfortable working in a small, lean team that requires active participation and high productivity.Understanding of Consumer Banking products and a passion for emerging technologies and how they will change consumer experiences.EducationBachelor’s degree required in Business, Marketing or a related field; Master’s degree preferred.This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.Job Family Group:

MarketingJob Family:

Marketing Program ManagementTime Type:

Full timePrimary Location:

Wilmington, Delaware, United StatesPrimary Location Full Time Salary Range:

$114,720.00 - $172,080.00In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com.Anticipated Posting Close Date:

Oct 29, 2024Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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