Topgolf Callaway Brands Corp.
Sr. Social Media Manager
Topgolf Callaway Brands Corp., Carlsbad, California, United States, 92002
Callaway Golf is the leading manufacturer of premium golf clubs, balls, performance gear and accessories worldwide. Through an unwavering commitment to innovation, we push the limits of performance and create demonstrably superior products designed to make every golfer a better golfer.Our company is a blend of experience and diverse backgrounds, and together we look to move the game forward, and we want top-notch people to join us in that mission!By joining Callaway Golf, you also join part of the portfolio of brands within Topgolf Callaway Brands, an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin, and World Golf Tour (“WGT”). “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf.JOB OVERVIEW
Callaway Golf aims to continue growing its owned digital properties through best-in-class content and storytelling around its products and services. Supporting that effort, this role within the marketing group will help drive social and community marketing activities for the Callaway and Odyssey brands. With the continued expansion of the company’s social media efforts, there is now an exciting role that will allow the successful individual to manage internal and external stakeholders to enhance Callaway’s position as the leader in the digital golf space.ROLES AND RESPONSIBILITIES
Input and implement overall social media strategy for Callaway and Odyssey brands.Ownership of day-to-day social media activity, including posting, commentary, reactionary content, and other organizational needs.Day-to-day management of all aspects of the ongoing relationship with the rostered social media agency (objective and project priority setting, ongoing timeline development and management, budget management).Co-ordination of and critical communication to internal stakeholders (Content Director, VP Marketing, Product Category leads).Collaborate with internal and external stakeholders regarding measuring and reporting key social metrics.Interface with brand ambassadors, including Tour Professionals and key influencers.Expected to contribute to broader department strategy setting and launch planning.Additional responsibilities include evaluating new content opportunities, managing creative content projects, measurement and reporting, platform-specific marketing, event management, and audience acquisition.TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)
Advanced understanding of digital marketing and experience in lead generation tools, earned media, paid media, owned media, attribution, optimization, etc.Knowledge of all social media platforms, including Instagram, TikTok, X, Facebook, and YouTube.Working knowledge of photo and video editing software.Passion for golf (including pro tours); ability to use golf knowledge to communicate directly with the consumer related to features and benefits of Callaway Golf products and services.Ability to leverage data and analytics to identify opportunities and insights and translate needs into executable and measurable plans.Campaign leadership skills for end-to-end campaign development, including strategy, segmentation, targeting, etc., in a multi-channel environment.Demonstrated success in creating engaging social media content and campaigns.Ability to supervise others and lead project teams.Demonstrated successful social media integration with broader communications, marketing, and advertising programs.Ability to think creatively and analytically, communicate clearly and effectively in any medium, and interact with high professionalism and confidentiality at all levels of the organization.Ability to manage detailed project plans accurately, positively, and passionately.Demonstrates excellent customer service, transparency, and team-first mentality.Works independently, quickly, and with limited direction.Professional, dynamic, and friendly demeanor.EDUCATION AND EXPERIENCE
Bachelor’s degree required.7 years in managing social media, content creation, and strategy.Sporting goods knowledge a plus.DE&I and EEOC:
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day.If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you.ARE YOU READY TO MAKE THE TURN? APPLY TODAY!
94,800.00 - 118,500.00 - 142,200.00 USD Annual
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Callaway Golf aims to continue growing its owned digital properties through best-in-class content and storytelling around its products and services. Supporting that effort, this role within the marketing group will help drive social and community marketing activities for the Callaway and Odyssey brands. With the continued expansion of the company’s social media efforts, there is now an exciting role that will allow the successful individual to manage internal and external stakeholders to enhance Callaway’s position as the leader in the digital golf space.ROLES AND RESPONSIBILITIES
Input and implement overall social media strategy for Callaway and Odyssey brands.Ownership of day-to-day social media activity, including posting, commentary, reactionary content, and other organizational needs.Day-to-day management of all aspects of the ongoing relationship with the rostered social media agency (objective and project priority setting, ongoing timeline development and management, budget management).Co-ordination of and critical communication to internal stakeholders (Content Director, VP Marketing, Product Category leads).Collaborate with internal and external stakeholders regarding measuring and reporting key social metrics.Interface with brand ambassadors, including Tour Professionals and key influencers.Expected to contribute to broader department strategy setting and launch planning.Additional responsibilities include evaluating new content opportunities, managing creative content projects, measurement and reporting, platform-specific marketing, event management, and audience acquisition.TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)
Advanced understanding of digital marketing and experience in lead generation tools, earned media, paid media, owned media, attribution, optimization, etc.Knowledge of all social media platforms, including Instagram, TikTok, X, Facebook, and YouTube.Working knowledge of photo and video editing software.Passion for golf (including pro tours); ability to use golf knowledge to communicate directly with the consumer related to features and benefits of Callaway Golf products and services.Ability to leverage data and analytics to identify opportunities and insights and translate needs into executable and measurable plans.Campaign leadership skills for end-to-end campaign development, including strategy, segmentation, targeting, etc., in a multi-channel environment.Demonstrated success in creating engaging social media content and campaigns.Ability to supervise others and lead project teams.Demonstrated successful social media integration with broader communications, marketing, and advertising programs.Ability to think creatively and analytically, communicate clearly and effectively in any medium, and interact with high professionalism and confidentiality at all levels of the organization.Ability to manage detailed project plans accurately, positively, and passionately.Demonstrates excellent customer service, transparency, and team-first mentality.Works independently, quickly, and with limited direction.Professional, dynamic, and friendly demeanor.EDUCATION AND EXPERIENCE
Bachelor’s degree required.7 years in managing social media, content creation, and strategy.Sporting goods knowledge a plus.DE&I and EEOC:
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day.If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you.ARE YOU READY TO MAKE THE TURN? APPLY TODAY!
94,800.00 - 118,500.00 - 142,200.00 USD Annual
#J-18808-Ljbffr