Georgia Tech
Assistant Director, Digital Strategy (Hybrid)
Georgia Tech, Atlanta, Georgia, United States, 30383
Job ID
278739Location
Atlanta, GeorgiaFull/Part Time
Full-TimeRegular/Temporary
RegularAbout Us
Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our Strategic Plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. Georgia Tech has policies to promote a healthy work-life balance and is aware that attracting faculty may require meeting the needs of two careers.Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security. Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school.Department Information
A part of the College of Lifetime Learning, Georgia Tech Professional Education is the global campus and lifetime education arm of the Georgia Institute of Technology offering professional development courses, certificate programs, and online master's degrees in a variety of formats to meet the needs of working professionals and industry partners in STEM and business fields worldwide. On an annual basis, GTPE serves and supports more than 100,000 learners, the "students," who don't live on campus but outnumber those who are physically here, representing industries such as data science and analytics, safety and health, cybersecurity, and project management.Job Summary
Lead and supervise staff, initiatives, projects and activities related to executing digital strategy goals. Execute and manage development and integration of digital marketing technologies and strategies such as CRM, automation, websites, content, social media, applications, email, mobile and digital communications in support of delivering an engaging and valuable digital experience to drive customer behavior against key performance indicators. Create and manage unit digital strategy plans and performance in collaboration with marketing teams, leadership, and campus stakeholders or partners. Apply knowledge of digital communication and marketing principles to create strategically-focused campaigns that link goals, audiences, content, channels, and evaluation. Establish, monitor, and report on Key Performance Indicators and metrics associated with digital strategy goals. This position will interact on a regular basis with: Marketing, Communications and IT unit teams, unit leadership, faculty and staff, GT Information Technology and Institute Communications teams. This position typically will advise and counsel: unit leadership. This position will supervise: staff.Responsibilities
Collaborate with leadership team and stakeholders to develop plans and evaluate performance for digital strategy initiatives which support strategic plans.Develop and/or supervise development of digital assets (web, social media, email marketing and automation, mobile applications, and multimedia) to successfully execute marketing plans, increase overall unit brand awareness, and drive customer behavior against key performance indicators.Serve as stakeholder and functional owner for implementation of marketing technologies including website, CRM and automation systems.Direct workflow and resource scheduling to ensure digital project initiatives remain on time, on budget with project plans, and ensure the project scope and objectives remain aligned with goals.Manage agency partner relationship(s) and budget(s).Set performance metrics, track and report results, and collaborate with teams on optimization strategies.Collaborate on unit-level digital content strategy in alignment with Institute Communications brand, creative, and digital guidelines.Perform other duties as assigned.Required Qualifications
Educational Requirements:
Bachelor's Degree in Business, Marketing, Communications, Digital Communications, Journalism, English, IT, Public Relations or related field or equivalent combination of education and experience.Other Required Qualifications:
Overnight travel required for project delivery; flexibility in on-site daily service delivery hours (due to client shift schedules, project requirements); degree in Business.Required Experience:
Five to seven years of job related experience.Preferred Qualifications
Additional Preferred Qualifications:Demonstrated competency in digital functions like CRM, automation, and web in the context of marketing, and understanding of IT agile project management.Experience leading a team passionate about developing and supporting people.Big picture thinker who can connect the dots into an integrated plan and execute in a complex operating environment.Excellent presentation and communication skills with the ability to effectively convey strategy and priorities in a way that clarifies direction and engages others.Preferred Educational Qualifications:
Master's Degree in Business Administration.Knowledge, Skills, & Abilities
SKILLS:
This job requires skills in digital communications, social media and marketing best practices. Expert knowledge of e-mail development and testing for multiple e-mail clients and marketing automation systems. Working knowledge of Salesforce or similar Customer Relationship Management platform. Working knowledge of Web Analytics in a variety of platforms. Experience in team supervision, project management, communication skills, writing skills, advanced presentation skills.USG Core Values
The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards.Equal Employment Opportunity
The Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all. Georgia Tech provides equal opportunity to all faculty, staff, students, and all other members of the Georgia Tech community, including applicants for admission and/or employment, contractors, volunteers, and participants in institutional programs, activities, or services.Other Information
This is a supervisory position. This position does not have any financial responsibilities. This position will not be required to drive. This role is not considered a position of trust. This position does not require a purchasing card (P-Card). This position will not travel. This position does not require security clearance.Grade A10Anticipated annual salary $84,000-101,000 commensurate with qualifications.Background Check
Successful candidate must be able to pass a background check. Please visit
here .
#J-18808-Ljbffr
278739Location
Atlanta, GeorgiaFull/Part Time
Full-TimeRegular/Temporary
RegularAbout Us
Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our Strategic Plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. Georgia Tech has policies to promote a healthy work-life balance and is aware that attracting faculty may require meeting the needs of two careers.Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security. Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school.Department Information
A part of the College of Lifetime Learning, Georgia Tech Professional Education is the global campus and lifetime education arm of the Georgia Institute of Technology offering professional development courses, certificate programs, and online master's degrees in a variety of formats to meet the needs of working professionals and industry partners in STEM and business fields worldwide. On an annual basis, GTPE serves and supports more than 100,000 learners, the "students," who don't live on campus but outnumber those who are physically here, representing industries such as data science and analytics, safety and health, cybersecurity, and project management.Job Summary
Lead and supervise staff, initiatives, projects and activities related to executing digital strategy goals. Execute and manage development and integration of digital marketing technologies and strategies such as CRM, automation, websites, content, social media, applications, email, mobile and digital communications in support of delivering an engaging and valuable digital experience to drive customer behavior against key performance indicators. Create and manage unit digital strategy plans and performance in collaboration with marketing teams, leadership, and campus stakeholders or partners. Apply knowledge of digital communication and marketing principles to create strategically-focused campaigns that link goals, audiences, content, channels, and evaluation. Establish, monitor, and report on Key Performance Indicators and metrics associated with digital strategy goals. This position will interact on a regular basis with: Marketing, Communications and IT unit teams, unit leadership, faculty and staff, GT Information Technology and Institute Communications teams. This position typically will advise and counsel: unit leadership. This position will supervise: staff.Responsibilities
Collaborate with leadership team and stakeholders to develop plans and evaluate performance for digital strategy initiatives which support strategic plans.Develop and/or supervise development of digital assets (web, social media, email marketing and automation, mobile applications, and multimedia) to successfully execute marketing plans, increase overall unit brand awareness, and drive customer behavior against key performance indicators.Serve as stakeholder and functional owner for implementation of marketing technologies including website, CRM and automation systems.Direct workflow and resource scheduling to ensure digital project initiatives remain on time, on budget with project plans, and ensure the project scope and objectives remain aligned with goals.Manage agency partner relationship(s) and budget(s).Set performance metrics, track and report results, and collaborate with teams on optimization strategies.Collaborate on unit-level digital content strategy in alignment with Institute Communications brand, creative, and digital guidelines.Perform other duties as assigned.Required Qualifications
Educational Requirements:
Bachelor's Degree in Business, Marketing, Communications, Digital Communications, Journalism, English, IT, Public Relations or related field or equivalent combination of education and experience.Other Required Qualifications:
Overnight travel required for project delivery; flexibility in on-site daily service delivery hours (due to client shift schedules, project requirements); degree in Business.Required Experience:
Five to seven years of job related experience.Preferred Qualifications
Additional Preferred Qualifications:Demonstrated competency in digital functions like CRM, automation, and web in the context of marketing, and understanding of IT agile project management.Experience leading a team passionate about developing and supporting people.Big picture thinker who can connect the dots into an integrated plan and execute in a complex operating environment.Excellent presentation and communication skills with the ability to effectively convey strategy and priorities in a way that clarifies direction and engages others.Preferred Educational Qualifications:
Master's Degree in Business Administration.Knowledge, Skills, & Abilities
SKILLS:
This job requires skills in digital communications, social media and marketing best practices. Expert knowledge of e-mail development and testing for multiple e-mail clients and marketing automation systems. Working knowledge of Salesforce or similar Customer Relationship Management platform. Working knowledge of Web Analytics in a variety of platforms. Experience in team supervision, project management, communication skills, writing skills, advanced presentation skills.USG Core Values
The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards.Equal Employment Opportunity
The Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all. Georgia Tech provides equal opportunity to all faculty, staff, students, and all other members of the Georgia Tech community, including applicants for admission and/or employment, contractors, volunteers, and participants in institutional programs, activities, or services.Other Information
This is a supervisory position. This position does not have any financial responsibilities. This position will not be required to drive. This role is not considered a position of trust. This position does not require a purchasing card (P-Card). This position will not travel. This position does not require security clearance.Grade A10Anticipated annual salary $84,000-101,000 commensurate with qualifications.Background Check
Successful candidate must be able to pass a background check. Please visit
here .
#J-18808-Ljbffr