Georgia Tech
Assistant Director, Digital Strategy (Hybrid)
Georgia Tech, Atlanta, Georgia, United States, 30383
About UsGeorgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our Strategic Plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship.
Job SummaryLead and supervise staff, initiatives, projects and activities related to executing digital strategy goals. Execute and manage development and integration of digital marketing technologies and strategies such as CRM, automation, websites, content, social media, applications, email, mobile and digital communications in support of delivering an engaging and valuable digital experience to drive customer behavior against key performance indicators. Create and manage unit digital strategy plans and performance in collaboration with marketing teams, leadership, and campus stakeholders or partners.
ResponsibilitiesJob Duty 1 -
Collaborate with leadership team and stakeholders to develop plans and evaluate performance for digital strategy initiatives which support strategic plans.Job Duty 2 -
Develop and/or supervise development of digital assets (web, social media, email marketing and automation, mobile applications, and multimedia) to successfully execute marketing plans, increase overall unit brand awareness, and drive customer behavior against key performance indicators.Job Duty 3 -
Serve as stakeholder and functional owner for implementation of marketing technologies including website, CRM and automation systems.Job Duty 4 -
Direct workflow and resource scheduling to ensure digital project initiatives remain on time, on budget with project plans, and ensure the project scope and objectives remain aligned with goals.Job Duty 5 -
Manage agency partner relationship(s) and budget(s).Job Duty 6 -
Set performance metrics, track and report results, and collaborate with teams on optimization strategies.Job Duty 7 -
Collaborate on unit-level digital content strategy in alignment with Institute Communications brand, creative, and digital guidelines.Job Duty 8 -
Perform other duties as assigned.
Required QualificationsEducational RequirementsBachelor's Degree in Business, Marketing, Communications, Digital Communications, Journalism, English, IT, Public Relations or related field or equivalent combination of education and experienceOther Required QualificationsOvernight travel required for project delivery; flexibility in on-site daily service delivery hours; degree in BusinessRequired ExperienceFive to seven years of job related experience.
Preferred Qualifications
Demonstrated competency in digital functions like CRM, automation, and web in the context of marketing, and understanding of IT agile project management.
Experience leading a team passionate about developing and supporting people.
Big picture thinker who can connect the dots into an integrated plan and execute in a complex operating environment.
Excellent presentation and communication skills with the ability to effectively convey strategy and priorities in a way that clarifies direction and engages others.
Preferred Educational QualificationsMaster's Degree in Business Administration.
Knowledge, Skills, & AbilitiesSKILLSThis job requires skills in digital communications, social media and marketing best practices. Expert knowledge of e-mail development and testing for multiple e-mail clients and marketing automations systems. Working knowledge of Salesforce or similar Customer Relationship Management platform. Working knowledge of Web Analytics in a variety of platforms. Experience in team supervision, project management, communication skills, writing skills, advanced presentation skills.
Equal Employment OpportunityThe Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all.
Other InformationThis is a supervisory position.Anticipated annual salary $84,000-101,000 commensurate with qualifications.
Background CheckSuccessful candidate must be able to pass a background check.
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Job SummaryLead and supervise staff, initiatives, projects and activities related to executing digital strategy goals. Execute and manage development and integration of digital marketing technologies and strategies such as CRM, automation, websites, content, social media, applications, email, mobile and digital communications in support of delivering an engaging and valuable digital experience to drive customer behavior against key performance indicators. Create and manage unit digital strategy plans and performance in collaboration with marketing teams, leadership, and campus stakeholders or partners.
ResponsibilitiesJob Duty 1 -
Collaborate with leadership team and stakeholders to develop plans and evaluate performance for digital strategy initiatives which support strategic plans.Job Duty 2 -
Develop and/or supervise development of digital assets (web, social media, email marketing and automation, mobile applications, and multimedia) to successfully execute marketing plans, increase overall unit brand awareness, and drive customer behavior against key performance indicators.Job Duty 3 -
Serve as stakeholder and functional owner for implementation of marketing technologies including website, CRM and automation systems.Job Duty 4 -
Direct workflow and resource scheduling to ensure digital project initiatives remain on time, on budget with project plans, and ensure the project scope and objectives remain aligned with goals.Job Duty 5 -
Manage agency partner relationship(s) and budget(s).Job Duty 6 -
Set performance metrics, track and report results, and collaborate with teams on optimization strategies.Job Duty 7 -
Collaborate on unit-level digital content strategy in alignment with Institute Communications brand, creative, and digital guidelines.Job Duty 8 -
Perform other duties as assigned.
Required QualificationsEducational RequirementsBachelor's Degree in Business, Marketing, Communications, Digital Communications, Journalism, English, IT, Public Relations or related field or equivalent combination of education and experienceOther Required QualificationsOvernight travel required for project delivery; flexibility in on-site daily service delivery hours; degree in BusinessRequired ExperienceFive to seven years of job related experience.
Preferred Qualifications
Demonstrated competency in digital functions like CRM, automation, and web in the context of marketing, and understanding of IT agile project management.
Experience leading a team passionate about developing and supporting people.
Big picture thinker who can connect the dots into an integrated plan and execute in a complex operating environment.
Excellent presentation and communication skills with the ability to effectively convey strategy and priorities in a way that clarifies direction and engages others.
Preferred Educational QualificationsMaster's Degree in Business Administration.
Knowledge, Skills, & AbilitiesSKILLSThis job requires skills in digital communications, social media and marketing best practices. Expert knowledge of e-mail development and testing for multiple e-mail clients and marketing automations systems. Working knowledge of Salesforce or similar Customer Relationship Management platform. Working knowledge of Web Analytics in a variety of platforms. Experience in team supervision, project management, communication skills, writing skills, advanced presentation skills.
Equal Employment OpportunityThe Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all.
Other InformationThis is a supervisory position.Anticipated annual salary $84,000-101,000 commensurate with qualifications.
Background CheckSuccessful candidate must be able to pass a background check.
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