Stytch Inc.
Demand Generation Lead
Stytch Inc., San Francisco, California, United States, 94199
Stytch is the most powerful identity platform built for developers – bringing together authentication, authorization, and fraud into purpose-built APIs that provide the foundations that allow developers to scale rapidly.You will play a pivotal role in aligning sales and marketing to maximize our go-to-market impact. Your ability to create effective sales plays, account-based marketing (ABM) campaigns, and intent-based marketing sequences will not only drive immediate revenue but also establish scalable processes that will influence our long-term success. Your efforts will directly impact our ability to engage with high-value developers and businesses, helping them discover the value Stytch can bring to their authentication needs.What Excites You
You thrive on creating and executing sophisticated marketing strategies that drive measurable results.Working on diverse projects such as co-developing sales plays, leading account-based marketing campaigns, and maximizing event ROI excites you.You enjoy collaborating across product marketing, sales, and growth teams to ensure alignment on messaging and positioning.You’re eager to lead impactful event strategies, whether it’s a small developer meetup or a large industry conference.You’re excited by the challenge of using automation to turn intent signals into qualified leads and ultimately revenue.You will work closely with teams across Stytch to continually refine and optimize demand generation efforts based on performance insights and evolving market dynamics.What Excites Us
6+ years of experience in demand generation or related fields, preferably focused on marketing to product or platform engineering teams.Proven track record in developing and executing successful demand generation campaigns, including ABM, events, content series, and intent-based marketing.Strong collaboration skills, with experience working closely with sales and product marketing teams.Data-driven mindset with the ability to analyze campaign performance and optimize based on insights.Experience in scaling a marketing function and/or building a team is a plus.What Success Looks Like
Craft — You create innovative and effective demand generation strategies that are well-aligned with Stytch's business goals and sales needs.Ownership — You take full responsibility for lower-funnel marketing efforts, driving pipeline growth and ensuring high-quality lead generation.Leadership — You lead cross-functional initiatives that align sales and marketing efforts, establish scalable processes, and continuously improve our demand gen programs.
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You thrive on creating and executing sophisticated marketing strategies that drive measurable results.Working on diverse projects such as co-developing sales plays, leading account-based marketing campaigns, and maximizing event ROI excites you.You enjoy collaborating across product marketing, sales, and growth teams to ensure alignment on messaging and positioning.You’re eager to lead impactful event strategies, whether it’s a small developer meetup or a large industry conference.You’re excited by the challenge of using automation to turn intent signals into qualified leads and ultimately revenue.You will work closely with teams across Stytch to continually refine and optimize demand generation efforts based on performance insights and evolving market dynamics.What Excites Us
6+ years of experience in demand generation or related fields, preferably focused on marketing to product or platform engineering teams.Proven track record in developing and executing successful demand generation campaigns, including ABM, events, content series, and intent-based marketing.Strong collaboration skills, with experience working closely with sales and product marketing teams.Data-driven mindset with the ability to analyze campaign performance and optimize based on insights.Experience in scaling a marketing function and/or building a team is a plus.What Success Looks Like
Craft — You create innovative and effective demand generation strategies that are well-aligned with Stytch's business goals and sales needs.Ownership — You take full responsibility for lower-funnel marketing efforts, driving pipeline growth and ensuring high-quality lead generation.Leadership — You lead cross-functional initiatives that align sales and marketing efforts, establish scalable processes, and continuously improve our demand gen programs.
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