Marketing Coordinator

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be, a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).What You’ll Be DoingGeneral Marketing

Manage the marketing calendar including maintaining and updating launches and associated promotional activity by channel.Manage assets and help develop go to market decks for key launches and initiatives to markets.Execute all partnership operations including product shipments, calendaring, and asset coordination.Ship materials and products for various brand, influencer, and retailer programs.Help conduct market research and competitive analysis to identify emerging trends, key ingredients, and T28 point of difference.Help create briefs and manage deliverables.Retail Marketing

Help create and plan innovative in-store events to drive retail sales from the event concept through decor through execution.Act as the day-to-day point of contact for the field team; communicating new product launches, viral social content + press articles, providing product information, responding to ad hoc requests, and capturing key insights.Support the development of a quarterly “what’s happening” deck + in-store rollout plans for new product launches.Distribute tools to the field including education materials, playbooks, and more.Review and approve field car stock + gratis orders, ensuring the budget is not exceeded.Events

Ideate new concepts for both IRL + virtual events including trade shows, community events, influencer events, and masterclasses to bring the DNA of the T28 brand to life.Oversee execution of all events (influencer, retail, community, PR, etc.) from developing the brief and run-of-show through logistics coordination and post-mortem recap.Help manage budget and reconcile all event expenses.PO Creation and management of invoice processing and payment to vendors.Ability to independently transport yourself to and from events, venue site visits, etc.Ability to lift and carry up to 35 lbs as required for job tasks and responsibilities.PR

Act as day-to-day point of contact for PR agency to support brand storytelling.Compile and share all press materials with agency including launch toolkit, press releases, product fact sheets.Reactively respond to all incoming product requests and proactively flag any viral influencer content or newsworthy mentions.Share all press hits + awards with the team in Slack in real time.Work cross-functionally with social team to brief all needs (i.e. request to post award nominations on Instagram with a call to action to vote for T28!).Help create briefs and manage deliverables.Who You Are1+ years of marketing experience.A positive + motivated individual that gets energy from a fast-paced startup environment.Open to wearing many hats to learn + grow within the organization (a ‘no task is too small’ spirit!).A highly detail-oriented taskmaster who loves a good checklist + challenge.Love to collaborate with others and have strong interpersonal skills.Passionate about beauty and has their pulse on trends.Strong copywriting skills are a plus.Must be based in Los Angeles, CA and open to being hybrid (we’re 3 days a week in office).

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