Therapy Brands
VP, Marketing Ecosystem & Product-Led Growth
Therapy Brands, New York, New York, us, 10261
Therapy Brands is the leading healthcare technology partner for mental, behavioral, and rehabilitative therapy. Our purpose-built and all-in-one practice, management, data, and billing solutions drive exceptional critical and financial outcomes.Thousands of therapy practices rely on us as a trusted partner, to make their lives simpler and more efficient, improve revenue, and enable them to focus on patient care.For more information, explore our solutions at therapybrands.com.Job Description
We are seeking a dynamic and visionary Vice President of Marketing Ecosystem & Product-Led Growth to join our leadership team. In this critical role, you will be responsible for building and managing a partnership ecosystem and working cross-functionally to optimize our product-led growth efforts for multiple products. This position requires a blend of strategic thinking, creativity, and data-driven decision-making to collaboratively lead Therapy Brands’ efforts in these growth areas. If you are a results-oriented leader with a proven track record, then we want to hear from you!Primary Responsibilities Of This Position
Drive Product-Led Growth Initiatives: Lead the company’s product-led growth strategy and execution. Work cross-functionally to ensure seamless integration between product, engineering, marketing, sales, and customer success teams to enhance customer acquisition and retention.Optimize the Free Trial to Win process. Analyze the end-to-end process from Free Trials to Win conversion, identify opportunities for improvement, and then work with the respective function to execute.Formulate, test and optimize pricing and packaging strategies that drive in product conversion.Work closely with the product, UX and engineering teams to identify and prioritize features that will drive customer acquisition, activation and conversion in product.Build and Manage our Partnership Ecosystem: Establish and nurture strategic partnerships with key industry players, technology partners, and complementary service providers to create a robust ecosystem that drives mutual growth and market expansion.Manage the revenue associated with our partners, developing revenue targets, managing pipeline, and forecasting in collaboration with sales leadership.Provide a framework and direction when designing partnership plans, joint roadmaps and commercial agreements with our Alliances partners.Own the creation, evolution and communication of our alliances and product partnership strategy, aligned with our mission, business goals, and customer needs.Develop joint value propositions with partners. Create a unique story with each partner that tells the value of Therapy Brands with that partner and use it to drive thought leadership.Collaborate with Cross-Functional Teams: Work closely with marketing teams, product development, sales, and finance teams to ensure alignment between marketing strategies and overall business objectives, driving cohesion and shared success.Champion Innovation and Emerging Trends: Stay ahead of industry trends, emerging technologies, and innovations in marketing, identifying new opportunities for growth and ensuring the company remains competitive in a rapidly evolving market.Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field; MBA preferred.Experience: 10+ years in growth marketing, with 5+ years in a senior leadership role.Proven track record of driving product-led growth and managing strategic partnerships.Coaching & Mentoring: Ability to mentor talent and foster a results-driven culture.Strategic & Analytical Skills: Expertise in developing data-driven business plans.Collaboration & Communication: Excellent communication and presentation skills, with the ability to influence at all levels. Experience collaborating with cross-functional teams and external partners.Industry Knowledge: Deep understanding of mental health industry.Previous experience working in partnerships or business development roles is highly desired.Experience working in a B2B SaaS company required.Website Technology and/or Digital Marketing experience a plus.Additional Information
While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together!All your information will be kept confidential according to EEO guidelines.At
Therapy Brands , Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.Therapy Brands
is an equal opportunity employer.
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We are seeking a dynamic and visionary Vice President of Marketing Ecosystem & Product-Led Growth to join our leadership team. In this critical role, you will be responsible for building and managing a partnership ecosystem and working cross-functionally to optimize our product-led growth efforts for multiple products. This position requires a blend of strategic thinking, creativity, and data-driven decision-making to collaboratively lead Therapy Brands’ efforts in these growth areas. If you are a results-oriented leader with a proven track record, then we want to hear from you!Primary Responsibilities Of This Position
Drive Product-Led Growth Initiatives: Lead the company’s product-led growth strategy and execution. Work cross-functionally to ensure seamless integration between product, engineering, marketing, sales, and customer success teams to enhance customer acquisition and retention.Optimize the Free Trial to Win process. Analyze the end-to-end process from Free Trials to Win conversion, identify opportunities for improvement, and then work with the respective function to execute.Formulate, test and optimize pricing and packaging strategies that drive in product conversion.Work closely with the product, UX and engineering teams to identify and prioritize features that will drive customer acquisition, activation and conversion in product.Build and Manage our Partnership Ecosystem: Establish and nurture strategic partnerships with key industry players, technology partners, and complementary service providers to create a robust ecosystem that drives mutual growth and market expansion.Manage the revenue associated with our partners, developing revenue targets, managing pipeline, and forecasting in collaboration with sales leadership.Provide a framework and direction when designing partnership plans, joint roadmaps and commercial agreements with our Alliances partners.Own the creation, evolution and communication of our alliances and product partnership strategy, aligned with our mission, business goals, and customer needs.Develop joint value propositions with partners. Create a unique story with each partner that tells the value of Therapy Brands with that partner and use it to drive thought leadership.Collaborate with Cross-Functional Teams: Work closely with marketing teams, product development, sales, and finance teams to ensure alignment between marketing strategies and overall business objectives, driving cohesion and shared success.Champion Innovation and Emerging Trends: Stay ahead of industry trends, emerging technologies, and innovations in marketing, identifying new opportunities for growth and ensuring the company remains competitive in a rapidly evolving market.Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field; MBA preferred.Experience: 10+ years in growth marketing, with 5+ years in a senior leadership role.Proven track record of driving product-led growth and managing strategic partnerships.Coaching & Mentoring: Ability to mentor talent and foster a results-driven culture.Strategic & Analytical Skills: Expertise in developing data-driven business plans.Collaboration & Communication: Excellent communication and presentation skills, with the ability to influence at all levels. Experience collaborating with cross-functional teams and external partners.Industry Knowledge: Deep understanding of mental health industry.Previous experience working in partnerships or business development roles is highly desired.Experience working in a B2B SaaS company required.Website Technology and/or Digital Marketing experience a plus.Additional Information
While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together!All your information will be kept confidential according to EEO guidelines.At
Therapy Brands , Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.Therapy Brands
is an equal opportunity employer.
#J-18808-Ljbffr