Marketo, an Adobe Company
Marketing Strategy Lead Vice President
Marketo, an Adobe Company, Plano, Texas, us, 75086
Chase Auto is a leading provider of auto financing with a portfolio of more than $80 billion in assets and relationships with 75% of U.S. franchised automotive dealers, the business is part of the JPMorgan Chase franchise and serves auto dealers, consumers, and vehicle manufacturers. It offers a range of products and services to meet the financial needs of its clients from retail lending, captive financing, and floorplan products to cash management, private banking, and payment processing. The captive finance business is the largest bank-owned private label captive finance provider in the U.S, we serve as the captive finance partner to seven domestic and global auto manufacturers: Subaru, Jaguar Land Rover, Maserati, Aston Martin, McLaren, and EV partners Rivian.
As a Marketing Strategy Lead Vice President supporting Chase Auto, you will develop and manage marketing initiatives and branding efforts to achieve short and long term B2B goals for our Chase Auto Private Label Captive Finance Business relationships. You will develop impactful marketing plans to support the business with regards to marketing/communicating new products or capabilities, development and management of sales enablement materials, supporting dealer events and managing brand, value propositions and marketing campaigns. You will work closely with marketing colleagues to execute against the strategies you develop, partner with Analytics to measure the impact of your marketing efforts and leverage the Salesforce Marketing Cloud technology which marketing colleagues will execute in collaboration with you.
Job responsibilities:
Support the marketing strategy for Private Labels in the dealer channel
Strategize with Sales leadership on marketing needs
Work with colleagues to execute against that strategy via dealer channel marketing and communication programs
Liaise with Auto public relations team to identify opportunities for PR
Partner with the Auto product team to help define relevant products, segmentation and campaigns to communicate to DRMs and dealers
Develop, build and update value proposition for the various brands
Support reporting across initiatives and develop and present senior management presentations
Required qualifications, capabilities, and skills:
5+ years of marketing or communications background
Consumer financial and/or marketing experience
Exceptional communication skills, strong attention to detail and quality are required while working efficiently in a fast-paced environment
Exceptional relationship development skills; ability to earn respect and trust among internal and external business partners and team members
Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
Creativity and innovation with a focus on constant improvement
Superior written, presentation and oral communication skills
Preferred qualifications, capabilities, and skills:
Experience in campaign management, direct marketing and project management
OEM auto experience
B2B auto experience working with dealerships or partners
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As a Marketing Strategy Lead Vice President supporting Chase Auto, you will develop and manage marketing initiatives and branding efforts to achieve short and long term B2B goals for our Chase Auto Private Label Captive Finance Business relationships. You will develop impactful marketing plans to support the business with regards to marketing/communicating new products or capabilities, development and management of sales enablement materials, supporting dealer events and managing brand, value propositions and marketing campaigns. You will work closely with marketing colleagues to execute against the strategies you develop, partner with Analytics to measure the impact of your marketing efforts and leverage the Salesforce Marketing Cloud technology which marketing colleagues will execute in collaboration with you.
Job responsibilities:
Support the marketing strategy for Private Labels in the dealer channel
Strategize with Sales leadership on marketing needs
Work with colleagues to execute against that strategy via dealer channel marketing and communication programs
Liaise with Auto public relations team to identify opportunities for PR
Partner with the Auto product team to help define relevant products, segmentation and campaigns to communicate to DRMs and dealers
Develop, build and update value proposition for the various brands
Support reporting across initiatives and develop and present senior management presentations
Required qualifications, capabilities, and skills:
5+ years of marketing or communications background
Consumer financial and/or marketing experience
Exceptional communication skills, strong attention to detail and quality are required while working efficiently in a fast-paced environment
Exceptional relationship development skills; ability to earn respect and trust among internal and external business partners and team members
Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
Creativity and innovation with a focus on constant improvement
Superior written, presentation and oral communication skills
Preferred qualifications, capabilities, and skills:
Experience in campaign management, direct marketing and project management
OEM auto experience
B2B auto experience working with dealerships or partners
#J-18808-Ljbffr