Swinerton
Regional Director, Strategic Pursuits and Marketing
Swinerton, Dallas, Texas, United States, 75215
Compensation Range:
$145,000.00 - $175,000.00 Annual Salary
Job Description Summary:
At Swinerton, the Strategic Pursuits team plays a focused and strategic role in supporting the acquisition of work through the development of pursuit strategies, participation in capture planning, and the crafting of compelling proposals and marketing materials that differentiate Swinerton from its competitors, enhancing the company's chances of winning projects. Leveraging expertise in branding, content creation, stakeholder engagement, and project management, the Marketing Pursuits team collaborates in partnership with pursuit teams (internal and external) to align client needs with the company's capabilities to secure the best opportunities for the organization aligned with strategic objectives.
As a Regional Director, Strategic Pursuits and Marketing, you play a pivotal role in driving strategic growth and success within your designated region. Your responsibilities span a wide spectrum of work acquisition strategy and support activities, all aimed at enhancing the firm's market presence, capturing new opportunities, and fostering long-term client relationships.
At the heart of your role lies the strategic development of regional initiatives in support of the identification and pursuit of new work, and the promotion of our people and projects. You will lead the strategy conversation and develop comprehensive tactics tailored to the unique characteristics and opportunities within your region involving, but not limited to, the analysis of CRM data and external market trends, the identification of competitor activities, the development of targeted assets to enhance our pursuits, the application of lessons learned from debriefs and previous pursuits, and an assessment of client needs to identify unique priorities and opportunities in full alignment with strategic growth goals.
Pursuit management is a cornerstone of your responsibilities. You oversee the strategic pursuit of key projects and clients, working closely with business development teams and/or seller-doer executives to identify and prioritize opportunities, develop winning strategies, and coordinate the creation of compelling proposals and presentations that showcase the firm's expertise and capabilities. Your leadership in this area includes thorough reviews of all regional pursuit marketing materials, proposals, and presentations to ensure accuracy, consistency, professionalism, and alignment with brand standards and client expectations.
This role requires a seasoned professional with the ability to think strategically, a holistic understanding of our core business activities (as well as the overall AEC industry), an intimate understanding of the total pursuit lifecycle, a strong grasp of how communications strategies support the acquisition of work, and the ability to turn data and analytics into actionable strategies to support regional growth. It is also critical to possess proven capabilities managing complex teams and strong interpersonal skills that serve as a catalyst to positive interactions, teamwork, and a harmonious working relationship with others throughout the organization.
Job Responsibilities and Duties:
For each of the specific areas highlighted below, the position requires either individual accountability or management of regionally focused team members to accomplish all areas of responsibility.
Strategic Thinking + Partnership:
Active engagement and collaboration with regional/divisional leadership; viewed and sought out as a strategic partner to the business.
Active participation in all regional/divisional business development and opportunity review/ identification/ update meetings, or regional leadership meetings, where opportunities are reviewed, and strategies are discussed and developed collaboratively.
Develop and maintain a complete understanding of the regional and/or divisional opportunity pipeline, i.e., markets, clients, opportunities, etc., and the associated timing of all in support of strategic growth goals.
Develop client success or relationship plans, as required, as new clients are identified; support the implementation of the plans, as required.
Active participation in go/no-go decisions; serve as the Marketing voice/viewpoint ranging from ability to be competitive to resource needs and availability.
Identify and evaluate high-priority pursuits; make recommendations to leadership on which to prioritize and collaborate with national resources.
Active participation in regional/divisional business planning strategy and discussions; contribute valuable insights, expertise, and strategic input including, but not limited to, regional market trends (via CRM and other available sources), client needs, competitive landscape, potential threats, and potential areas for growth (clients and market sectors), as well as resources required to support business goals.
Capture Planning + Pursuit Strategy Development:
Play a leadership role in prioritizing capture planning by providing strategic direction, fostering collaboration, and ensuring alignment with the firm's business objectives.
Work closely with Division Managers, business development teams (or seller-doer executives, as applicable), market sector leaders, etc. to translate pursuit strategies into actionable plans.
Lead discussions on resource allocation, including budget, personnel, and technology, to support capture planning efforts.
Contribute to the development of pursuit strategies by providing insights and expertise on market trends, client needs, and competitive landscape within your region.
Identify potential risks and uncertainties that may impact capture planning efforts and develop strategies to mitigate these risks.
Pursuit Management:
Lead a team of pursuit management professionals in support of the regional/divisional opportunity pipeline; take an active/personal role in all regional/divisional pursuits.
Engage with key stakeholders, including clients, partners, and internal teams, to gather input, address concerns, and build consensus around proposal development strategies.
Provide strategic input to ensure that proposals are tailored to meet client requirements, address key decision criteria, and align with the firm's overall pursuit strategy.
Ensure strong presentation/interview planning and execution by coaching the team through preparation and rehearsals.
Facilitate post-pursuit debriefs and lessons learned sessions to capture feedback and insights for continuous improvement.
Accountable for ensuring 100% of regional proposals are closed out in alignment with our established Proposal Closeout process.
Quality Control and Review:
Ensure that all marketing materials produced by the regional pursuit team meets the company's quality standards.
Ensure consistency in branding across all pursuit materials; continuously review all content to ensure it aligns with the company's brand guidelines and messaging.
Review content for accuracy, completeness, and relevance, and adherence to the company’s Writing Style Guide.
Initial responsibility to review and confirm cross-functional requirements prior to engaging interdepartmental partners.
Collect feedback from internal stakeholders and partners, analyze performance metrics, and identify areas for improvement in marketing materials and processes for continuous improvement.
Regional External Communications Strategy Development:
Work collaboratively with the Strategic Communications team who has ultimate accountability for the execution of all the company’s external communications activities.
Regional liaison responsible for the development of external communications strategies to engage with key stakeholders.
Develop specific concepts for thought leadership initiatives, digital marketing campaigns, and targeted communication efforts in support of strategic goals.
Focus on strategic initiatives that support a specific strategic goal or purpose.
Team Growth + Development:
Lead, mentor, and empower a team of professionals, fostering a culture of collaboration, accountability, and continuous growth.
Develop and implement strategies to optimize team performance, ensuring alignment with organizational objectives.
Provide direction and guidance to team members, setting clear goals, objectives, and expectations.
Conduct regular performance evaluations, provide constructive feedback, and identify opportunities for skill development.
Cultivate a supportive and inclusive work environment, promoting diversity, equity, and inclusion initiatives within the team.
Proactively identify challenges and opportunities for improvement within the team.
Serve as a role model for professionalism, integrity, and ethical conduct.
Foster a culture of innovation and continuous learning.
Manage difficult situations/conversations, resolution of team challenges.
Proactively identify and recruit new talent.
Enterprise Mindset:
Active participation as a member of the company’s national marketing leadership.
Accountable to promote and ensure compliance with all national/corporate initiatives.
Accountable to provide support for national efforts for data capture, as necessary.
Actively seek out solutions to challenges that affect the entire organization.
Minimum Skills & Experience:
Bachelor's degree in marketing, communications, business administration, or a related field is required.
Master's degree or MBA is a plus.
12 – 15 years+ of experience in marketing, communications and branding, or a related field.
Minimum of five (5) years of experience in a team leadership role.
Prior experience in marketing roles, particularly within the AEC industry or a related field, is preferred.
High-level familiarity with the AEC industry is critical.
Develop, grow, and maintain a strong level of business literacy about the company’s total operating model.
Intimate knowledge of the client identification and acquisition process required.
Possess advanced knowledge of best practices in modern pursuit strategies and client evaluation behaviors.
Ability to think strategically to develop and implement strategic marketing, pursuit, and client relationship plans.
Strong leadership skills, both in leading a team and collaborating with various departments.
Excellent communication skills, both written and verbal.
Ability to think creatively and innovatively to develop engaging marketing campaigns and materials.
Proficiency in data analysis and interpretation is required.
Attention to detail is critical.
The AEC industry is dynamic, with changing market conditions and project requirements.
Professional judgment and discretion to effectively navigate complex challenges.
Proven ability to recruit, train, and develop talent within the team.
Exceptional organizational and time management skills.
Excellent interpersonal skills and ability to work with multiple stakeholders.
Ability to work both independently and collaboratively.
Proficient with Unanet CRM or equal Customer Relationship Management software is preferred.
Proficiency with Adobe Creative Suite and Microsoft Office is required.
Ability and willingness to travel.
Summary of Benefits:
This role is eligible for the following benefits: medical, dental, vision, 401(k) with company matching, Employee Stock Ownership Program (ESOP), individual stock ownership, paid vacation, paid sick leave, paid holidays, bereavement leave, employee assistance program, pre-tax flexible spending accounts, basic term life insurance and AD&D, business travel accident insurance, short and long-term disability, financial wellness coaching, educational assistance, Care.com membership, ClassPass fitness membership, and DashPass delivery membership.
Anticipated Job Application Deadline:
11/30/2024
#J-18808-Ljbffr
$145,000.00 - $175,000.00 Annual Salary
Job Description Summary:
At Swinerton, the Strategic Pursuits team plays a focused and strategic role in supporting the acquisition of work through the development of pursuit strategies, participation in capture planning, and the crafting of compelling proposals and marketing materials that differentiate Swinerton from its competitors, enhancing the company's chances of winning projects. Leveraging expertise in branding, content creation, stakeholder engagement, and project management, the Marketing Pursuits team collaborates in partnership with pursuit teams (internal and external) to align client needs with the company's capabilities to secure the best opportunities for the organization aligned with strategic objectives.
As a Regional Director, Strategic Pursuits and Marketing, you play a pivotal role in driving strategic growth and success within your designated region. Your responsibilities span a wide spectrum of work acquisition strategy and support activities, all aimed at enhancing the firm's market presence, capturing new opportunities, and fostering long-term client relationships.
At the heart of your role lies the strategic development of regional initiatives in support of the identification and pursuit of new work, and the promotion of our people and projects. You will lead the strategy conversation and develop comprehensive tactics tailored to the unique characteristics and opportunities within your region involving, but not limited to, the analysis of CRM data and external market trends, the identification of competitor activities, the development of targeted assets to enhance our pursuits, the application of lessons learned from debriefs and previous pursuits, and an assessment of client needs to identify unique priorities and opportunities in full alignment with strategic growth goals.
Pursuit management is a cornerstone of your responsibilities. You oversee the strategic pursuit of key projects and clients, working closely with business development teams and/or seller-doer executives to identify and prioritize opportunities, develop winning strategies, and coordinate the creation of compelling proposals and presentations that showcase the firm's expertise and capabilities. Your leadership in this area includes thorough reviews of all regional pursuit marketing materials, proposals, and presentations to ensure accuracy, consistency, professionalism, and alignment with brand standards and client expectations.
This role requires a seasoned professional with the ability to think strategically, a holistic understanding of our core business activities (as well as the overall AEC industry), an intimate understanding of the total pursuit lifecycle, a strong grasp of how communications strategies support the acquisition of work, and the ability to turn data and analytics into actionable strategies to support regional growth. It is also critical to possess proven capabilities managing complex teams and strong interpersonal skills that serve as a catalyst to positive interactions, teamwork, and a harmonious working relationship with others throughout the organization.
Job Responsibilities and Duties:
For each of the specific areas highlighted below, the position requires either individual accountability or management of regionally focused team members to accomplish all areas of responsibility.
Strategic Thinking + Partnership:
Active engagement and collaboration with regional/divisional leadership; viewed and sought out as a strategic partner to the business.
Active participation in all regional/divisional business development and opportunity review/ identification/ update meetings, or regional leadership meetings, where opportunities are reviewed, and strategies are discussed and developed collaboratively.
Develop and maintain a complete understanding of the regional and/or divisional opportunity pipeline, i.e., markets, clients, opportunities, etc., and the associated timing of all in support of strategic growth goals.
Develop client success or relationship plans, as required, as new clients are identified; support the implementation of the plans, as required.
Active participation in go/no-go decisions; serve as the Marketing voice/viewpoint ranging from ability to be competitive to resource needs and availability.
Identify and evaluate high-priority pursuits; make recommendations to leadership on which to prioritize and collaborate with national resources.
Active participation in regional/divisional business planning strategy and discussions; contribute valuable insights, expertise, and strategic input including, but not limited to, regional market trends (via CRM and other available sources), client needs, competitive landscape, potential threats, and potential areas for growth (clients and market sectors), as well as resources required to support business goals.
Capture Planning + Pursuit Strategy Development:
Play a leadership role in prioritizing capture planning by providing strategic direction, fostering collaboration, and ensuring alignment with the firm's business objectives.
Work closely with Division Managers, business development teams (or seller-doer executives, as applicable), market sector leaders, etc. to translate pursuit strategies into actionable plans.
Lead discussions on resource allocation, including budget, personnel, and technology, to support capture planning efforts.
Contribute to the development of pursuit strategies by providing insights and expertise on market trends, client needs, and competitive landscape within your region.
Identify potential risks and uncertainties that may impact capture planning efforts and develop strategies to mitigate these risks.
Pursuit Management:
Lead a team of pursuit management professionals in support of the regional/divisional opportunity pipeline; take an active/personal role in all regional/divisional pursuits.
Engage with key stakeholders, including clients, partners, and internal teams, to gather input, address concerns, and build consensus around proposal development strategies.
Provide strategic input to ensure that proposals are tailored to meet client requirements, address key decision criteria, and align with the firm's overall pursuit strategy.
Ensure strong presentation/interview planning and execution by coaching the team through preparation and rehearsals.
Facilitate post-pursuit debriefs and lessons learned sessions to capture feedback and insights for continuous improvement.
Accountable for ensuring 100% of regional proposals are closed out in alignment with our established Proposal Closeout process.
Quality Control and Review:
Ensure that all marketing materials produced by the regional pursuit team meets the company's quality standards.
Ensure consistency in branding across all pursuit materials; continuously review all content to ensure it aligns with the company's brand guidelines and messaging.
Review content for accuracy, completeness, and relevance, and adherence to the company’s Writing Style Guide.
Initial responsibility to review and confirm cross-functional requirements prior to engaging interdepartmental partners.
Collect feedback from internal stakeholders and partners, analyze performance metrics, and identify areas for improvement in marketing materials and processes for continuous improvement.
Regional External Communications Strategy Development:
Work collaboratively with the Strategic Communications team who has ultimate accountability for the execution of all the company’s external communications activities.
Regional liaison responsible for the development of external communications strategies to engage with key stakeholders.
Develop specific concepts for thought leadership initiatives, digital marketing campaigns, and targeted communication efforts in support of strategic goals.
Focus on strategic initiatives that support a specific strategic goal or purpose.
Team Growth + Development:
Lead, mentor, and empower a team of professionals, fostering a culture of collaboration, accountability, and continuous growth.
Develop and implement strategies to optimize team performance, ensuring alignment with organizational objectives.
Provide direction and guidance to team members, setting clear goals, objectives, and expectations.
Conduct regular performance evaluations, provide constructive feedback, and identify opportunities for skill development.
Cultivate a supportive and inclusive work environment, promoting diversity, equity, and inclusion initiatives within the team.
Proactively identify challenges and opportunities for improvement within the team.
Serve as a role model for professionalism, integrity, and ethical conduct.
Foster a culture of innovation and continuous learning.
Manage difficult situations/conversations, resolution of team challenges.
Proactively identify and recruit new talent.
Enterprise Mindset:
Active participation as a member of the company’s national marketing leadership.
Accountable to promote and ensure compliance with all national/corporate initiatives.
Accountable to provide support for national efforts for data capture, as necessary.
Actively seek out solutions to challenges that affect the entire organization.
Minimum Skills & Experience:
Bachelor's degree in marketing, communications, business administration, or a related field is required.
Master's degree or MBA is a plus.
12 – 15 years+ of experience in marketing, communications and branding, or a related field.
Minimum of five (5) years of experience in a team leadership role.
Prior experience in marketing roles, particularly within the AEC industry or a related field, is preferred.
High-level familiarity with the AEC industry is critical.
Develop, grow, and maintain a strong level of business literacy about the company’s total operating model.
Intimate knowledge of the client identification and acquisition process required.
Possess advanced knowledge of best practices in modern pursuit strategies and client evaluation behaviors.
Ability to think strategically to develop and implement strategic marketing, pursuit, and client relationship plans.
Strong leadership skills, both in leading a team and collaborating with various departments.
Excellent communication skills, both written and verbal.
Ability to think creatively and innovatively to develop engaging marketing campaigns and materials.
Proficiency in data analysis and interpretation is required.
Attention to detail is critical.
The AEC industry is dynamic, with changing market conditions and project requirements.
Professional judgment and discretion to effectively navigate complex challenges.
Proven ability to recruit, train, and develop talent within the team.
Exceptional organizational and time management skills.
Excellent interpersonal skills and ability to work with multiple stakeholders.
Ability to work both independently and collaboratively.
Proficient with Unanet CRM or equal Customer Relationship Management software is preferred.
Proficiency with Adobe Creative Suite and Microsoft Office is required.
Ability and willingness to travel.
Summary of Benefits:
This role is eligible for the following benefits: medical, dental, vision, 401(k) with company matching, Employee Stock Ownership Program (ESOP), individual stock ownership, paid vacation, paid sick leave, paid holidays, bereavement leave, employee assistance program, pre-tax flexible spending accounts, basic term life insurance and AD&D, business travel accident insurance, short and long-term disability, financial wellness coaching, educational assistance, Care.com membership, ClassPass fitness membership, and DashPass delivery membership.
Anticipated Job Application Deadline:
11/30/2024
#J-18808-Ljbffr