AtoB
Product Marketing Manager
AtoB, Los Angeles, California, United States, 90079
About the role:The Product Marketing Manager will be responsible for the launch of all new products and features to new and existing customers. The PMM will work closely with the product and post-sales team to ensure successful adoption of all features through integrated marketing campaigns.
What you'll do:
Collaborate across functions to deliver an effective product marketing strategy to drive customer new feature/product adoptionDevelop product marketing strategies (positioning, pricing, advertising, product launching)Write compelling messages across marketing channels (landing pages, campaign content, etc.)Ensure all details of the product are effectively communicated (product changes, new features and upcoming roadmap)Clearly articulate our customer’s problems and POV to ensure they are represented in all internal decision makingWork closely with Post-Sales channel managers to revamp onboarding communications and create retention lifecycle marketing campaigns and programsConduct ongoing buyer and customer research to build personasAnalyze data and create reports to determine campaign efficiencyYour background:
5-8 years experience in Product Marketing, Customer Insights, Email Marketing and/or Funnel OptimizationYou’ve planned, launched, and managed communications to users across multiple channels, including email marketing, SMS, landing pages, product banners and in-app tutorialsExperience at fintech, expense management or workforce management company preferredExcellent written (copywriting), verbal communication skills and ability to sell ideasAn expert storyteller who can leverage data and user insights to write compelling narrativesProven track record of managing several product and feature launchesFamiliarity with integrated marketing campaigns & in-app video tutorialsWorking knowledge of product marketing tools (Google Analytics, WebTrends, Pendo)Analytical mind and strong quantitative skills
$140,000 - $170,000 a year
Salary range is indicative of base salary + annual bonus.Open to hybrid work in Los Angeles, CA, San Francisco, CA, or New York, NY.
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What you'll do:
Collaborate across functions to deliver an effective product marketing strategy to drive customer new feature/product adoptionDevelop product marketing strategies (positioning, pricing, advertising, product launching)Write compelling messages across marketing channels (landing pages, campaign content, etc.)Ensure all details of the product are effectively communicated (product changes, new features and upcoming roadmap)Clearly articulate our customer’s problems and POV to ensure they are represented in all internal decision makingWork closely with Post-Sales channel managers to revamp onboarding communications and create retention lifecycle marketing campaigns and programsConduct ongoing buyer and customer research to build personasAnalyze data and create reports to determine campaign efficiencyYour background:
5-8 years experience in Product Marketing, Customer Insights, Email Marketing and/or Funnel OptimizationYou’ve planned, launched, and managed communications to users across multiple channels, including email marketing, SMS, landing pages, product banners and in-app tutorialsExperience at fintech, expense management or workforce management company preferredExcellent written (copywriting), verbal communication skills and ability to sell ideasAn expert storyteller who can leverage data and user insights to write compelling narrativesProven track record of managing several product and feature launchesFamiliarity with integrated marketing campaigns & in-app video tutorialsWorking knowledge of product marketing tools (Google Analytics, WebTrends, Pendo)Analytical mind and strong quantitative skills
$140,000 - $170,000 a year
Salary range is indicative of base salary + annual bonus.Open to hybrid work in Los Angeles, CA, San Francisco, CA, or New York, NY.
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