Wonderful Sales
Associate Manager Consumer PR Wines
Wonderful Sales, Los Angeles, California, United States, 90079
Job Description
Oversee and own the development and execution of strategic public relations plans for the Wonderful Company’s Portfolio of wine brands
Lead and coordinate event sponsorships, collaborations and partnerships that elevate the brands from inception to execution
Manage branded special events, food and wine festivals, national and regional trade shows, media tours and integrations, red carpet events and sampling programs, serving as a brand spokesperson and representative, as well as independently problem solving and pivoting as appropriate
Oversee trade and consumer media relations efforts, influencer programs and outreach. This includes media list development, media tracking and monitoring, packaging coverage and clips
Prepare and present seasonal and quarterly reports, and establish strategic ongoing media monitoring
Manage third party event vendors and PR agencies as needed
Build and nurture proactive and reactive media relationships with key media contacts, developing proactive pitching calendars and finding new and relevant ways to keep our brands top of mind
Define the brand voice through press releases and pitches, and message development
Lead the development of message guides, event briefings and itineraries, case studies, award entries and other correspondence, as appropriate
Identify and implement out-of-the-box third-party projects such as VIP collaborations, integration opportunities, and brand partnerships
Collaborate with senior management and brand teams, and work cross-functionally with our marketing, advertising, research, and legal teams
Work closely with the hospitality teams at our wineries and tasting rooms to coordinate media and influencer trips
Build lasting and credible relationships with celebrity, cultural and influential tastemakers
Strategically evaluate media inquiries and interview opportunities and craft briefing documents and talking points for executives
Manage the day-to-day organic social strategy for the wines portfolio to help showcase the lifestyle, people and properties behind each of the brands, this includes identifying UGC or owned images to share and drafting monthly social media editorial calendars
Oversee, create and manage client budgets and allocations
Develop an environment for collaboration through leading brainstorm sessions and stakeholder meetings
Guide and mentor junior team members
Qualifications:Qualifications
At least 4-6 years of communications experience including wine, hospitality or luxury brand PR experience (*ideal but not required) within an agency or corporate environment.
Bachelor’s degree, preferably in Communications, Journalism, Public Relations, English, Marketing, Events or Hospitality
WSET 1 or higher training preferred
Has the confidence and ability to operate and staff events autonomously
Has a genuine passion for the wine industry
Demonstrates a passion for media relations and ability to secure branded results
Skilled at event coordination and staffing
Adapts to change, is open to new ideas, and thrives in a fast-paced environment
Excellent project management skills with demonstrated ability to multi-task and prioritize
Accurate and consistent, and is well-tuned into attention to detail
Strong writing, research and presentation skills
Self-motivated team player that rises to the occasion and takes ownership of projects; acts as a solution provider
A creative and innovative mindset
Strong understanding of social media platforms
Knowledge of standard PR tools: MuckRack, PR Newswire/Businesswire, media monitoring services, Microsoft Office, etc.
Willingness to work non-traditional hours as many events occur in the evening and/or on weekends with up to 25% travel to lead events
Pay Range: $85,000 - $90,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
Additional Information
Thriving Wellness Community:
Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
24/7 online physician consultations
virtual mental health resources
life coaching
engaging employee community groups
cash rewards for healthy habits and fitness reimbursements
library of on-demand fitness videos
Career Advancement Opportunities:
Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
Focused Learning and Development:
Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
Empowering Mentorship Program:
Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
Continuous Improvement Training:
Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
Building a Healthy Society:
We focus on improving the social determinants of a healthy society-quality education and medical care, economic mobility, and a healthy environment-to help build thriving communities. Wonderful CSR
Giving Back to the Community:
Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.
Wonderful Agency is the full-service in-house advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television, web, print, outdoor, POS, mobile and social media), Wonderful Agency builds consumer awareness and relevance across The Wonderful Company’s brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms, while offering an environment that is far more entrepreneurial and fast-paced than a traditional agency. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners, business unit leadership, legal, strategy and other key stakeholders.
The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.
To learn more about The Wonderful Company, its products, and its core values, please visit wonderful.com, or follow The Wonderful Company on LinkedIn, Facebook, Instagram, and Twitter. To learn more about The Wonderful Company’s corporate social responsibility impact, visit csr.wonderful.com.
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
EEO is the law - click here for more information
Oversee and own the development and execution of strategic public relations plans for the Wonderful Company’s Portfolio of wine brands
Lead and coordinate event sponsorships, collaborations and partnerships that elevate the brands from inception to execution
Manage branded special events, food and wine festivals, national and regional trade shows, media tours and integrations, red carpet events and sampling programs, serving as a brand spokesperson and representative, as well as independently problem solving and pivoting as appropriate
Oversee trade and consumer media relations efforts, influencer programs and outreach. This includes media list development, media tracking and monitoring, packaging coverage and clips
Prepare and present seasonal and quarterly reports, and establish strategic ongoing media monitoring
Manage third party event vendors and PR agencies as needed
Build and nurture proactive and reactive media relationships with key media contacts, developing proactive pitching calendars and finding new and relevant ways to keep our brands top of mind
Define the brand voice through press releases and pitches, and message development
Lead the development of message guides, event briefings and itineraries, case studies, award entries and other correspondence, as appropriate
Identify and implement out-of-the-box third-party projects such as VIP collaborations, integration opportunities, and brand partnerships
Collaborate with senior management and brand teams, and work cross-functionally with our marketing, advertising, research, and legal teams
Work closely with the hospitality teams at our wineries and tasting rooms to coordinate media and influencer trips
Build lasting and credible relationships with celebrity, cultural and influential tastemakers
Strategically evaluate media inquiries and interview opportunities and craft briefing documents and talking points for executives
Manage the day-to-day organic social strategy for the wines portfolio to help showcase the lifestyle, people and properties behind each of the brands, this includes identifying UGC or owned images to share and drafting monthly social media editorial calendars
Oversee, create and manage client budgets and allocations
Develop an environment for collaboration through leading brainstorm sessions and stakeholder meetings
Guide and mentor junior team members
Qualifications:Qualifications
At least 4-6 years of communications experience including wine, hospitality or luxury brand PR experience (*ideal but not required) within an agency or corporate environment.
Bachelor’s degree, preferably in Communications, Journalism, Public Relations, English, Marketing, Events or Hospitality
WSET 1 or higher training preferred
Has the confidence and ability to operate and staff events autonomously
Has a genuine passion for the wine industry
Demonstrates a passion for media relations and ability to secure branded results
Skilled at event coordination and staffing
Adapts to change, is open to new ideas, and thrives in a fast-paced environment
Excellent project management skills with demonstrated ability to multi-task and prioritize
Accurate and consistent, and is well-tuned into attention to detail
Strong writing, research and presentation skills
Self-motivated team player that rises to the occasion and takes ownership of projects; acts as a solution provider
A creative and innovative mindset
Strong understanding of social media platforms
Knowledge of standard PR tools: MuckRack, PR Newswire/Businesswire, media monitoring services, Microsoft Office, etc.
Willingness to work non-traditional hours as many events occur in the evening and/or on weekends with up to 25% travel to lead events
Pay Range: $85,000 - $90,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
Additional Information
Thriving Wellness Community:
Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
24/7 online physician consultations
virtual mental health resources
life coaching
engaging employee community groups
cash rewards for healthy habits and fitness reimbursements
library of on-demand fitness videos
Career Advancement Opportunities:
Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
Focused Learning and Development:
Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
Empowering Mentorship Program:
Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
Continuous Improvement Training:
Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
Building a Healthy Society:
We focus on improving the social determinants of a healthy society-quality education and medical care, economic mobility, and a healthy environment-to help build thriving communities. Wonderful CSR
Giving Back to the Community:
Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.
Wonderful Agency is the full-service in-house advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television, web, print, outdoor, POS, mobile and social media), Wonderful Agency builds consumer awareness and relevance across The Wonderful Company’s brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms, while offering an environment that is far more entrepreneurial and fast-paced than a traditional agency. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners, business unit leadership, legal, strategy and other key stakeholders.
The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.
To learn more about The Wonderful Company, its products, and its core values, please visit wonderful.com, or follow The Wonderful Company on LinkedIn, Facebook, Instagram, and Twitter. To learn more about The Wonderful Company’s corporate social responsibility impact, visit csr.wonderful.com.
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
EEO is the law - click here for more information