Strategy Director, Social, Nissan United New York, New York or Nashville, TN

New York, New York or Nashville, TNWho You Are:We are looking for someone who lives and breathes social media, and loves all aspects of content planning, consumer journeys, comms frameworks and ideation process. This role requires someone who can go back and forth from the strategic big picture to the content details multiple times a day. The person in this role understands the importance of ecosystems, messaging, and can lead communications efforts that enhance brand reputation and customer engagement. This person is immersed in the latest social platform behaviors and trends (TikTok, Meta, Snapchat, Twitch, Reddit, LinkedIn, YouTube, Twitter, Discord, etc) and stays up to date on the nuances of each channel.Skills and experience:Background in social and communications strategy, 360 campaigns and activations, content development, organic, paid and earned / influence.10+ years experience in a relevant digital and social strategy role.Client-facing agency experience and social strategy and implementation experience with automotive or major B2C brands is a must.Literate in digital analytics (macro trends and website based), social listening, social publishing (Sprinklr, Hootsuite, …), consumer databases (GWI, YouGov, …).Knowledge of marketing strategies, media mixes and comms plans.Ability to independently manage teams of strategists, multiple client initiatives and campaigns.What You’ll Do:The Social and Communications Strategy Director is a client facing role where you will lead the strategic purpose and organization on all social, digital and content activations for a major B2C company. Your responsibilities will include:Management of a multidisciplinary team of social strategistsDevelopment of full year GTM strategies, 360 and social campaign briefs, strategies, comms rollout and amplification plans.Development and implementation of influencer, creator and publishing strategies.Development of always-on channel and content strategies for social platforms, including full ownership of cadence planning and monthly content calendar creation.Weekly social listening and media monitoring for creative signal spotting.Learnings and takeaways for all types of social reports (monthly reports, campaign reports) and implementing learnings on an ongoing basis.Informing paid social strategies for monthly calendars and campaigns, including selecting content to promote.Who We Are:We are a modern, integrated agency created and managed by TBWA to lead all marketing and communications globally for Nissan. Designed to deliver marketing transformation, Nissan United is dedicated to helping Nissan grow its brand value around the world more effectively.Location:Given the nature of our Strategy team and the client assigned to this role, we are only considering candidates that currently live in or wish to relocate to New York, NY or Nashville, TN, in the near future (first 30 days of employment).The annual salary range for this role is $150,000 - $180,000 and may vary depending on the candidate’s geographic location and experience.Apply for this job

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