MoneyLion
Sr. Lifecycle Manager
MoneyLion, New York, New York, us, 10261
MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion's mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, personalization; and shortening the distance to an informed action.
In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion's enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.
About the role
As a
Sr. Lifecycle Manager
you will serve as a leader on a cross-functional team to build lifecycle experiences for new products that MoneyLion brings to market, with a focus on driving acquisition, conversion, and retention.
At MoneyLion, we are on a mission to revolutionize financial empowerment, merging cutting-edge financial products with personalized financial education to guide Americans towards smarter financial decisions. Our ambition extends beyond traditional education; we aim to seamlessly integrate our customers' financial journeys with our diverse product suite, enhancing their financial well-being at every turn.
This role is located on-site 4 days a week at our headquarters in Chelsea, NYC.
Key Responsibilities
Analyze data, predictive audiences, and robust segmentation to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impactWorking with analytics to measure and socialize findings and develop the next steps toward bigger winsCultivate a culture of rapid iteration based on customer satisfaction and engagementDevelop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystemServe as key leader on developing and delivering on shared strategies for large cross-functional initiativesImprove our overall customer experience with a focus on data-driven results.About You
5-8 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurementExperience driving channel strategy to support new productsExperience assessing opportunities and optimizing across the member funnelShown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experimentsExperience managing teams a plusThe ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partnersExperience with key marketing platforms (Iterable, Amplitude, Segment Engage, AI tools)Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resourcesThe annual base salary for this position is between $120,000 to $140,000. This role is also eligible for an equity award and annual bonus. Base salary is one component of MoneyLion's total compensation package, which includes, 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions. Actual salaries will vary based on a candidate's qualifications, experience, skills, and competencies related to the role.
What We Value
We value
growth-minded
and
collaborative
people with high
learning agility
who embody our core values of
teamwork, customer-first
and
innovation . Every member of the MoneyLion Team is passionate about fintech and ready to give 100% in helping us achieve our mission.
Working At MoneyLion
At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:
Competitive salary packagesComprehensive medical, dental, vision and life insurance benefitsWellness perksPaid parental leaveGenerous Paid Time OffLearning and Development resourcesFlexible working hours
MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more "other" than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.
In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion's enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.
About the role
As a
Sr. Lifecycle Manager
you will serve as a leader on a cross-functional team to build lifecycle experiences for new products that MoneyLion brings to market, with a focus on driving acquisition, conversion, and retention.
At MoneyLion, we are on a mission to revolutionize financial empowerment, merging cutting-edge financial products with personalized financial education to guide Americans towards smarter financial decisions. Our ambition extends beyond traditional education; we aim to seamlessly integrate our customers' financial journeys with our diverse product suite, enhancing their financial well-being at every turn.
This role is located on-site 4 days a week at our headquarters in Chelsea, NYC.
Key Responsibilities
Analyze data, predictive audiences, and robust segmentation to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impactWorking with analytics to measure and socialize findings and develop the next steps toward bigger winsCultivate a culture of rapid iteration based on customer satisfaction and engagementDevelop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystemServe as key leader on developing and delivering on shared strategies for large cross-functional initiativesImprove our overall customer experience with a focus on data-driven results.About You
5-8 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurementExperience driving channel strategy to support new productsExperience assessing opportunities and optimizing across the member funnelShown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experimentsExperience managing teams a plusThe ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partnersExperience with key marketing platforms (Iterable, Amplitude, Segment Engage, AI tools)Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resourcesThe annual base salary for this position is between $120,000 to $140,000. This role is also eligible for an equity award and annual bonus. Base salary is one component of MoneyLion's total compensation package, which includes, 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions. Actual salaries will vary based on a candidate's qualifications, experience, skills, and competencies related to the role.
What We Value
We value
growth-minded
and
collaborative
people with high
learning agility
who embody our core values of
teamwork, customer-first
and
innovation . Every member of the MoneyLion Team is passionate about fintech and ready to give 100% in helping us achieve our mission.
Working At MoneyLion
At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:
Competitive salary packagesComprehensive medical, dental, vision and life insurance benefitsWellness perksPaid parental leaveGenerous Paid Time OffLearning and Development resourcesFlexible working hours
MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more "other" than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.