Tekwissen
Associate Manager, Social Listening and Measurement
Tekwissen, Bolingbrook, Illinois, United States, 60440
Overview:
Tekwissen Group is a workforce management provider throughout the USA and many other countries in the world. The below job opportunity is for one of Our clients who is an American chain of beauty stores headquartered in Bolingbrook, Illinois. This Client carries cosmetics, fragrances, nail products, bath and body products, beauty tools, and hair care products.
Job Title: Associate Manager, Social Listening and Measurement
Location: Bolingbrook, IL
Duration: 6 Months
Job Type: Contract
Work Type: Onsite
Job Description:
POSITION SUMMARY:
We are looking for an Associate Manager, Social Listening & Measurement who will lead social listening and reporting for client. This role entails tapping into the social ecosystem through real-time social monitoring, listening, measurement, and research. The role will help us understand the larger conversations among beauty enthusiasts and what matters to our guests to inform strategy and business goals.
The Associate Manager, Social Listening & Measurement will leverage data and insights to show the impact and reach of our social channels within the larger social landscape, as well as within our organization. This role will work collaboratively across multiple areas of the business to proactively share insights to help inform our social strategy, business development, and larger company initiatives.
This role will help create and streamline internal social reporting to benchmark performance for the channel against core KPIs, milestones, and channel goals. In addition to measurement, this role will also help us build brand narratives that are backed by data and social listening insights to ensure client is at the heart of the beauty community.
The role requires strong analytical skills and deep knowledge of social media channels and the associated technology and best practices in the space. This individual has the ability to extrapolate insights and analyze social data to see the bigger picture and understand the impact on the business. This individual demonstrates eagerness to leverage quantitative and qualitative data to identify opportunities to enhance our social strategy.
This is an exciting opportunity for a passionate individual looking to join a fast-growing company and a dynamic team. There is also opportunity for flexible working location between our downtown Chicago office and
Bolingbrook headquarters.
CORE JOB RESPONSIBILITIES:
Real-time social monitoringConstant connection to conversations happening on (and off) client social channels to be the first to escalate noteworthy conversationsEstablish system/automation tools to aide in real-time conversation monitoringAbility to check-in on weekends/nights to ensure escalation of noteworthy conversationsListening
Perform community conversation audits across client's owned social media channels to identify key themes, audience sentiment, share of voice, customer interactions, trend opportunities and content creation ideasUse social listening to provide market analysis across competitors, influencers and fan conversations in the beauty spaceDevelop reporting that tracks conversations and sentiment across various topics, categories, and platformsExtrapolate insights and recommendations from social listening to help inform broader brand marketing strategy and directionSupport ongoing social listening requests from various teams within the business (e.g. product development, partner marketing, sales)Through listening, daily interaction with the community and brand immersion, work closely with Community Specialist to help refine a community engagement strategy that goes beyond customer service and in to authentic conversationMeasurement
Develop benchmark reporting and best practices for tracking primary KPIs that are regularly reviewedHelp the team communicate back to the business our results/impact by leading on all Brand social marketing reporting, measurement and evaluationPartner with client Guest Services team to understand omni-channel consumer sentiment and reactions and ways to tie back to social dataPull and analyze campaign conversation reports leveraging current social media tools (Sprinklr, Unmetric, Rival IQ, Instagram/Facebook/Twitter/Pinterest/YouTube insights)Partner with agency teams to dive deeper into multi-channel campaign recaps to glean actionable insights and share learnings with internal teamsPartner with agency teams and act as an input into trend/behavior reportingResearch
Collaborate with client Consumer Insights team on development of internal surveys, audience segmentation and other cross-platform audience research initiativesMaintain technology partnerships and consistently evaluate vendor landscape to ensure best in class partners for social listening and researchREQUIREMENTS FOR CONSIDERATION:
Bachelor's degree (marketing specialization preferred), plus 5-6 years of social listening/analytics experienceUnderstanding how to extrapolate insights and illustrate the greater business impactExperience with data analysis and reporting working in a marketing department or agency setting; proven strong analytical and detail-oriented skills requiredExperience mapping social listening data to industry trendsStrong understanding of the consumer decision journey and marketing funnelPassion for beauty with deep knowledge of the industry landscape, current trends/innovations and emerging technologiesSocial media listening platform power user; experience with Sprinklr (publishing and listening) a plusExcellent problem-solving skills and the ability to work independently, while being an accountable member of a fast-paced teamExcellent written, verbal, and presentation communication skills.
TekWissen® Group is an equal opportunity employer supporting workforce diversity.
Tekwissen Group is a workforce management provider throughout the USA and many other countries in the world. The below job opportunity is for one of Our clients who is an American chain of beauty stores headquartered in Bolingbrook, Illinois. This Client carries cosmetics, fragrances, nail products, bath and body products, beauty tools, and hair care products.
Job Title: Associate Manager, Social Listening and Measurement
Location: Bolingbrook, IL
Duration: 6 Months
Job Type: Contract
Work Type: Onsite
Job Description:
POSITION SUMMARY:
We are looking for an Associate Manager, Social Listening & Measurement who will lead social listening and reporting for client. This role entails tapping into the social ecosystem through real-time social monitoring, listening, measurement, and research. The role will help us understand the larger conversations among beauty enthusiasts and what matters to our guests to inform strategy and business goals.
The Associate Manager, Social Listening & Measurement will leverage data and insights to show the impact and reach of our social channels within the larger social landscape, as well as within our organization. This role will work collaboratively across multiple areas of the business to proactively share insights to help inform our social strategy, business development, and larger company initiatives.
This role will help create and streamline internal social reporting to benchmark performance for the channel against core KPIs, milestones, and channel goals. In addition to measurement, this role will also help us build brand narratives that are backed by data and social listening insights to ensure client is at the heart of the beauty community.
The role requires strong analytical skills and deep knowledge of social media channels and the associated technology and best practices in the space. This individual has the ability to extrapolate insights and analyze social data to see the bigger picture and understand the impact on the business. This individual demonstrates eagerness to leverage quantitative and qualitative data to identify opportunities to enhance our social strategy.
This is an exciting opportunity for a passionate individual looking to join a fast-growing company and a dynamic team. There is also opportunity for flexible working location between our downtown Chicago office and
Bolingbrook headquarters.
CORE JOB RESPONSIBILITIES:
Real-time social monitoringConstant connection to conversations happening on (and off) client social channels to be the first to escalate noteworthy conversationsEstablish system/automation tools to aide in real-time conversation monitoringAbility to check-in on weekends/nights to ensure escalation of noteworthy conversationsListening
Perform community conversation audits across client's owned social media channels to identify key themes, audience sentiment, share of voice, customer interactions, trend opportunities and content creation ideasUse social listening to provide market analysis across competitors, influencers and fan conversations in the beauty spaceDevelop reporting that tracks conversations and sentiment across various topics, categories, and platformsExtrapolate insights and recommendations from social listening to help inform broader brand marketing strategy and directionSupport ongoing social listening requests from various teams within the business (e.g. product development, partner marketing, sales)Through listening, daily interaction with the community and brand immersion, work closely with Community Specialist to help refine a community engagement strategy that goes beyond customer service and in to authentic conversationMeasurement
Develop benchmark reporting and best practices for tracking primary KPIs that are regularly reviewedHelp the team communicate back to the business our results/impact by leading on all Brand social marketing reporting, measurement and evaluationPartner with client Guest Services team to understand omni-channel consumer sentiment and reactions and ways to tie back to social dataPull and analyze campaign conversation reports leveraging current social media tools (Sprinklr, Unmetric, Rival IQ, Instagram/Facebook/Twitter/Pinterest/YouTube insights)Partner with agency teams to dive deeper into multi-channel campaign recaps to glean actionable insights and share learnings with internal teamsPartner with agency teams and act as an input into trend/behavior reportingResearch
Collaborate with client Consumer Insights team on development of internal surveys, audience segmentation and other cross-platform audience research initiativesMaintain technology partnerships and consistently evaluate vendor landscape to ensure best in class partners for social listening and researchREQUIREMENTS FOR CONSIDERATION:
Bachelor's degree (marketing specialization preferred), plus 5-6 years of social listening/analytics experienceUnderstanding how to extrapolate insights and illustrate the greater business impactExperience with data analysis and reporting working in a marketing department or agency setting; proven strong analytical and detail-oriented skills requiredExperience mapping social listening data to industry trendsStrong understanding of the consumer decision journey and marketing funnelPassion for beauty with deep knowledge of the industry landscape, current trends/innovations and emerging technologiesSocial media listening platform power user; experience with Sprinklr (publishing and listening) a plusExcellent problem-solving skills and the ability to work independently, while being an accountable member of a fast-paced teamExcellent written, verbal, and presentation communication skills.
TekWissen® Group is an equal opportunity employer supporting workforce diversity.