Kansas Action for Children, Inc
Sr Digital Optimization Testing Manager
Kansas Action for Children, Inc, Topeka, Kansas, United States,
At T-Mobile USA, Inc. in Overland Park, Kansas, United StatesJob Description
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!The Senior Digital Optimization Testing Manager delivers split (A/B) testing and personalization campaigns for T-Mobile Business digital channels and brands, driving incremental business value every day. This role partners with collaborator teams to identify, prioritize, and implement customer experience improvements through iterative testing and measurement while driving all strategy and operations related to the creation, maintenance and operation of optimization & personalization activities across web and app campaigns. This includes, but is not limited to, providing strategic guidance for testing and personalization ideation, campaign feasibility, execution and sound testing methodology, delivering against client service level agreements.The Senior Digital Optimization Testing Manager provides consulting services to a variety of stakeholders as a subject matter expert in Digital Optimization, as well as in-depth test analysis and iterative recommendations. They are key participants in formulating and dissemination of optimization best practices, governance and process improvements for company wide A/B Testing practices. In addition, the Senior Digital Optimization Manager is a leadership role in working cross-functionally on the scoping, creation, piloting, implementation and rollout of digital optimization capabilities, including but not limited to advanced targeting rules, automation, recommendations, and machine learning and process improvements for optimization and personalization programs.Job Responsibilities:
Plan & implement optimization and personalization digital campaigns, including the definition of test strategy, goals, return on investment, tracking metrics, sample size, and campaign duration in partnership with cross-functional partners from across the organization.Develop a testing roadmap to ensure campaigns are run on time and without conflict.Own A/B testing process from intake to feasibility to creation to analysis to results and recommendations.Proactively communicate status of projects and manage deliverable/launch expectations with all partners.Collect and analyze data from multiple sources to evaluate success of optimization efforts, develop insights into customer behavior, and evaluate the efficiency of optimization campaigns.Communicate the results of optimization program to a broad audience of customers and executives.Promote culture of testing and optimization within department and across the company.Evangelize the business value of Optimization/Personalization and its contributions to business goals and customer satisfaction.Drive process improvement across the organization with clearly articulated service level agreements and standardized practices as well as identify and deliver against opportunities for step-function change in delivery of our services.Proactively identify gaps/issues and work with business and technology partners to find solutions to issues.Optimization & Personalization subject matter experts for big-moment campaigns, site migrations, and new platform & architecture development.Serve as a subject matter authority by maintaining a pulse on the latest issues, developments, and trends in Personalization and Digital Optimization to internal as well as external team members.Serve as mentor for Digital Optimization Testing Managers.Education:
Bachelor's Degree in Computer Science, Marketing, UX/design or equivalent degree (Required).Advanced/Masters Degree in Business, Computer Science, Mathematics, Data Analytics/Statistics, Marketing or equivalent (Preferred).Work Experience:
7-10 years Experience in fast-paced, ever evolving...EOE StatementWe Take Equal Opportunity Seriously - By ChoiceT-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination or harassment based upon any of these factors is wholly inconsistent with our Company values and will not be tolerated. Furthermore, such discrimination or harassment may violate federal, state, or local law.
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At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!The Senior Digital Optimization Testing Manager delivers split (A/B) testing and personalization campaigns for T-Mobile Business digital channels and brands, driving incremental business value every day. This role partners with collaborator teams to identify, prioritize, and implement customer experience improvements through iterative testing and measurement while driving all strategy and operations related to the creation, maintenance and operation of optimization & personalization activities across web and app campaigns. This includes, but is not limited to, providing strategic guidance for testing and personalization ideation, campaign feasibility, execution and sound testing methodology, delivering against client service level agreements.The Senior Digital Optimization Testing Manager provides consulting services to a variety of stakeholders as a subject matter expert in Digital Optimization, as well as in-depth test analysis and iterative recommendations. They are key participants in formulating and dissemination of optimization best practices, governance and process improvements for company wide A/B Testing practices. In addition, the Senior Digital Optimization Manager is a leadership role in working cross-functionally on the scoping, creation, piloting, implementation and rollout of digital optimization capabilities, including but not limited to advanced targeting rules, automation, recommendations, and machine learning and process improvements for optimization and personalization programs.Job Responsibilities:
Plan & implement optimization and personalization digital campaigns, including the definition of test strategy, goals, return on investment, tracking metrics, sample size, and campaign duration in partnership with cross-functional partners from across the organization.Develop a testing roadmap to ensure campaigns are run on time and without conflict.Own A/B testing process from intake to feasibility to creation to analysis to results and recommendations.Proactively communicate status of projects and manage deliverable/launch expectations with all partners.Collect and analyze data from multiple sources to evaluate success of optimization efforts, develop insights into customer behavior, and evaluate the efficiency of optimization campaigns.Communicate the results of optimization program to a broad audience of customers and executives.Promote culture of testing and optimization within department and across the company.Evangelize the business value of Optimization/Personalization and its contributions to business goals and customer satisfaction.Drive process improvement across the organization with clearly articulated service level agreements and standardized practices as well as identify and deliver against opportunities for step-function change in delivery of our services.Proactively identify gaps/issues and work with business and technology partners to find solutions to issues.Optimization & Personalization subject matter experts for big-moment campaigns, site migrations, and new platform & architecture development.Serve as a subject matter authority by maintaining a pulse on the latest issues, developments, and trends in Personalization and Digital Optimization to internal as well as external team members.Serve as mentor for Digital Optimization Testing Managers.Education:
Bachelor's Degree in Computer Science, Marketing, UX/design or equivalent degree (Required).Advanced/Masters Degree in Business, Computer Science, Mathematics, Data Analytics/Statistics, Marketing or equivalent (Preferred).Work Experience:
7-10 years Experience in fast-paced, ever evolving...EOE StatementWe Take Equal Opportunity Seriously - By ChoiceT-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination or harassment based upon any of these factors is wholly inconsistent with our Company values and will not be tolerated. Furthermore, such discrimination or harassment may violate federal, state, or local law.
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