Lowe's
Associate Manager, Retail Media Advertising Operations
Lowe's, Mooresville, North Carolina, United States, 28115
Your Impact
The Associate Manager, Retail Media Advertising Operations will execute campaign trafficking, optimization and reporting of our direct & programmatic retail media business. The primary purpose of the Associate Manager, Retail Media Advertising Operations is to support the Manager, Retail Media Advertising Operations by delivering the daily execution and optimization of digital marketing campaigns. This individual will support all aspects of onsite and offsite digital marketing channel and campaign management, including day to day campaign stewardship, client partnership planning and collaboration, and campaign performance recaps and communication. This individual is responsible for managing campaigns to weekly and monthly budget goals and will analyze performance data and provide appropriate action plans based on conclusions. This role leverages digital marketing channels to drive in-store and online traffic, deliver total campaign metrics and optimize ROI for maximum profitability by creating programs from concept to design, or optimizing current programs. Responsibilities include but are not limited to, collaboration on creative and ad copy strategies, determining target audiences based on client needs, preferences or behaviors, monitoring data and data process flows, product feed management, scheduling campaigns (both recurring or ad hoc), tracking results, working with internal tools/processes and external partners. This individual will be knowledgeable about database management and can understand and build programs that involve multiple variables delivered through a variety of sources.
What you will do
• Lead the trafficking, management, and optimization of advertising campaigns leveraging 3rd party platforms (Google Ad Manager, DSPs, Data On-boarders, Social platforms, etc.)
• Responsible for daily campaign execution, stewardship and optimization of digital campaigns in respective channel (Onsite, Google, Facebook, Bing, Instagram, Twitter, Pinterest)
• Work with internal & partner Client Services to ensure that campaigns meet and deliver client requirements and expectations
• Create a data-driven approach that will formulate reporting and insights into where process development opportunities exist in order to foster additional training needs amongst the internal and partner Sales and Ad Operations teams
• Collaborate with internal digital teams and Client Services to build efficient processes that ensure all aspects of campaign planning and setup, management, and creative implementation are successfully delivered –including identifying process and product inefficiencies with creative solutions to improve operational workflow within the “ad journey
• Support campaign and creative QA, including troubleshooting ad-hoc internal and client tagging, tracking, and reporting issues
• Collaborate with internal teams to build inventory management processes, including avails & fill-rate insights and growth projections
• Build scalable standardized processes for campaign execution, including requirements, targeting standards, creative QA, campaign monitoring & optimization, and reporting
• Partner with the media, digital and IT teams to build processes for shared activities, including onboarding new ad tech partners, developing creative standards, etc.
Required Qualifications
• Bachelor’s degree in Bachelor’s Degree in Marketing, Advertising, Economics, Statistics, Engineering or Business
• 3 years of progressive experience in Digital Ad Sales Operations, including at least 3 years of team management experience
• 1 Year of hands on keyboard experience with ad servers and ad management technology (GAM required, DMP or CDP required, DSPs required, video & creative hosting platforms preferred) and troubleshooting tools (Charles proxy, HTML5 Validator, Ghostery etc.), including a point-of-view on viewability, ads.txt and ad tagging
• 1 Year of experience with verification tools (comScore, IAS, Double Verify, MOAT)
Preferred Qualifications
• Strong knowledge of programmatic advertising, preferably paired with hands-on SSP experience (AdX, Index, Verizon, Magnite, PubMatic, etc.) and/or experience working with common digital platforms for analytics (Google Analytics, comScore, etc.) as well as hands-on social campaign execution
• Detailed comprehension and experience in trafficking digital video and other formats
• Must have strong analytical skills and be comfortable analyzing data
• Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines
• Excellent organizational, relationship-building, and communication (written and verbal) skills
• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Pay Range: $81,200.00 - $135,400.00 annually
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit our benefits page (https://talent.lowes.com/us/en/benefits) .
Lowe's hourly remote associates cannot reside in Alaska, California or Hawaii. Lowe's salaried remote associates cannot reside in Alaska or Hawaii.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act.
Lowe’s believes that conviction records may have a direct, adverse, and negative relationship to the following job duties: accessing company property, assets, information and products; partnering, supervising, and regularly working with other Lowe’s employees; and adhering to and monitoring compliance and safety guidelines.
Pay Range: $81,200.00 - $135,400.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
The Associate Manager, Retail Media Advertising Operations will execute campaign trafficking, optimization and reporting of our direct & programmatic retail media business. The primary purpose of the Associate Manager, Retail Media Advertising Operations is to support the Manager, Retail Media Advertising Operations by delivering the daily execution and optimization of digital marketing campaigns. This individual will support all aspects of onsite and offsite digital marketing channel and campaign management, including day to day campaign stewardship, client partnership planning and collaboration, and campaign performance recaps and communication. This individual is responsible for managing campaigns to weekly and monthly budget goals and will analyze performance data and provide appropriate action plans based on conclusions. This role leverages digital marketing channels to drive in-store and online traffic, deliver total campaign metrics and optimize ROI for maximum profitability by creating programs from concept to design, or optimizing current programs. Responsibilities include but are not limited to, collaboration on creative and ad copy strategies, determining target audiences based on client needs, preferences or behaviors, monitoring data and data process flows, product feed management, scheduling campaigns (both recurring or ad hoc), tracking results, working with internal tools/processes and external partners. This individual will be knowledgeable about database management and can understand and build programs that involve multiple variables delivered through a variety of sources.
What you will do
• Lead the trafficking, management, and optimization of advertising campaigns leveraging 3rd party platforms (Google Ad Manager, DSPs, Data On-boarders, Social platforms, etc.)
• Responsible for daily campaign execution, stewardship and optimization of digital campaigns in respective channel (Onsite, Google, Facebook, Bing, Instagram, Twitter, Pinterest)
• Work with internal & partner Client Services to ensure that campaigns meet and deliver client requirements and expectations
• Create a data-driven approach that will formulate reporting and insights into where process development opportunities exist in order to foster additional training needs amongst the internal and partner Sales and Ad Operations teams
• Collaborate with internal digital teams and Client Services to build efficient processes that ensure all aspects of campaign planning and setup, management, and creative implementation are successfully delivered –including identifying process and product inefficiencies with creative solutions to improve operational workflow within the “ad journey
• Support campaign and creative QA, including troubleshooting ad-hoc internal and client tagging, tracking, and reporting issues
• Collaborate with internal teams to build inventory management processes, including avails & fill-rate insights and growth projections
• Build scalable standardized processes for campaign execution, including requirements, targeting standards, creative QA, campaign monitoring & optimization, and reporting
• Partner with the media, digital and IT teams to build processes for shared activities, including onboarding new ad tech partners, developing creative standards, etc.
Required Qualifications
• Bachelor’s degree in Bachelor’s Degree in Marketing, Advertising, Economics, Statistics, Engineering or Business
• 3 years of progressive experience in Digital Ad Sales Operations, including at least 3 years of team management experience
• 1 Year of hands on keyboard experience with ad servers and ad management technology (GAM required, DMP or CDP required, DSPs required, video & creative hosting platforms preferred) and troubleshooting tools (Charles proxy, HTML5 Validator, Ghostery etc.), including a point-of-view on viewability, ads.txt and ad tagging
• 1 Year of experience with verification tools (comScore, IAS, Double Verify, MOAT)
Preferred Qualifications
• Strong knowledge of programmatic advertising, preferably paired with hands-on SSP experience (AdX, Index, Verizon, Magnite, PubMatic, etc.) and/or experience working with common digital platforms for analytics (Google Analytics, comScore, etc.) as well as hands-on social campaign execution
• Detailed comprehension and experience in trafficking digital video and other formats
• Must have strong analytical skills and be comfortable analyzing data
• Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines
• Excellent organizational, relationship-building, and communication (written and verbal) skills
• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Pay Range: $81,200.00 - $135,400.00 annually
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit our benefits page (https://talent.lowes.com/us/en/benefits) .
Lowe's hourly remote associates cannot reside in Alaska, California or Hawaii. Lowe's salaried remote associates cannot reside in Alaska or Hawaii.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act.
Lowe’s believes that conviction records may have a direct, adverse, and negative relationship to the following job duties: accessing company property, assets, information and products; partnering, supervising, and regularly working with other Lowe’s employees; and adhering to and monitoring compliance and safety guidelines.
Pay Range: $81,200.00 - $135,400.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.