IPG Mediabrands
Director, Commerce
IPG Mediabrands, New York, New York, us, 10261
Director, Commerce Location: New York, New York, United States Agency: Kinesso Performance Marketing - United States Ref#: 12305 Job Function: Investment Type of Contract: Regular
Business OverviewKINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.Position SummaryWe are looking for you - dynamic, best-in-class talent - to join the growing Kinesso Commerce team as a Director. In this role you will be responsible for managing a team in developing, planning, buying, executing and measuring media plans for designated shopper/commerce media clients. You, along with the Associate Director, are responsible for the strategic and tactical development of each retail plan. You'll work closely with Planning and Buying teams to allow for holistic Commerce media function. As a Director, it's your responsibility to ensure work is done to specification and correctly, in addition to managing resource/allocation and growth/development of the overall team.Kinesso Commerce is a specialty group that focuses on the planning, buying, execution and measurement of Commerce media. Commerce media is any specific media elements that are retailer focused/tagged. This can be in-store signage such as a coupon machine, a billboard driving shoppers to a Walmart store, buying digital ads on Amazon or a Kroger.com site, tapping influencers that support certain retailers or working with shoppable technology companies to ensure ease of conversion. The team supports client's commerce/shopper/customer marketing teams-our end goal measuring product sales both online and in-store.
ResponsibilitiesStrategy & ExecutionLead planning and activation across Commerce media plans as needed, including direct account and client service responsibilities
Manage and take accountability for client total budget and savings
Oversee plan development and implementation, incorporating necessary and appropriate rationale and research for client buy-in
Responsible for the strategy and the audience insights being funneled down into the tactical media plan
Ensures strategic consistency across all elements of plan development and implementation
Develops, presents, manages and measures commerce media programs and defines program objectives and strategies consistent with brand marketing objectives
Ability to push back on client when relevant and pivot approach/support as needed
Creates client ready materials and delivers client communications
Ability to tailor client presentations to the audience (i.e. Senior Level vs. Junior Level)
Understanding the underlying client needs and recommending solution / path forward. Once aligned clearly directing internal team and managing deliverables with client
Develops buying guidelines and supervises buying process and stewardship for media programs
Negotiate and implement added value, research partnerships and custom program elements
Oversees both media & sales metrics evaluation ensuring original objectives and strategies are being met
Relationships
Own client relationship as it relates to media investment and take ultimate accountability for team's day-to-day responsibilities
Develop, maintain and grow client relationships with appropriate levels
Responsible for creating overall team culture of trust, openness and accountability
Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts
Actively manages client's expectations, ensuring timely creation & delivery of work
Oversees relationship with media partners and leads negotiation of commerce media for specific programs
Training/Development
Ensures knowledge sharing across internal teams, open communication & provides thought leadership
Identifies & builds functional expertise or knowledge in a relevant, unique & specific media area, including commerce media expertise
Responsible for leading and training team in Kinesso ways of working and planning fundamentals, effectively communicating agency goals, managing workloads and providing performance feedback and career development support.
Be aware of level of knowledge and experience on your team, where you need to spend extra time vs. let team members run with projects
Knowledge
Provide counsel on marketplace trends
Craft go to market strategy for client from a planning and investment perspective
Provide thought leadership in alternative planning models, buying models and integrated projects
Bring commerce expertise and POV to the table when you are pulled into a work session/ brainstorm/ group project
Seeks out information to remain current on media trends
Required Skills & Experience
7-10 years of experience in media planning/buying, with 4+ years experience in a people manager role; strong ability to delegate, train, and support direct reports
Experience with multiple client and business categories
Ability to manage team, both upwards and downwards, to ensure cross team communication
Agency and/or Commerce media or CPG experience is a must
Excellent quantitative skills
Ability to interpret and analyze data to inform go-to-market strategies
Strong marketplace relationships with senior sales people at major Commerce media companies
Creative approach to defining deal terms including pricing models and value based on client objectives
High level of comfort presenting to clients and internal team members
Proven track record with client relations and growing existing business
Solid understanding of marketing/communications process and the role of investment in it
Proven knowledge of media planning & planning with use of research tools and resources
Proven experience in writing and presenting relevant information to client audience
Excellent written and verbal communication skills and proven problem solving ability
Self- sufficient and problem solver
Project management; effectively managing multiple projects and meeting tight deadlines under a fast-paced environment
Proficient in Microsoft Office (Excel, PowerPoint, etc.)
Desired Skills & ExperienceGravitas + adept influencing- the personal and professional credibility to carry the system with it
Humble confidence - confident in skills and willing to provide a proactive point of view
Constructive discontent - always looking for ways to improve and enhance the work and self to challenge the norm and strive for continued improvement
Innovative drive - comfortable in 'white space' work areas and willing to take risks, test the norm, measure and learn forward
Proactive personal accountability - if it's to be, it's up to me
Authentic + humanistic - be approachable, real and human
Team first - a cultural force for building the best team
Humor - willing to have fun and not take ourselves too seriously
We See YouAt IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.We See You at IPG Mediabrands.Wage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.Employment TransparencyIt is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.About IPG MediabrandsIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.Salary Range $120,000-$160,000 USD
Business OverviewKINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.Position SummaryWe are looking for you - dynamic, best-in-class talent - to join the growing Kinesso Commerce team as a Director. In this role you will be responsible for managing a team in developing, planning, buying, executing and measuring media plans for designated shopper/commerce media clients. You, along with the Associate Director, are responsible for the strategic and tactical development of each retail plan. You'll work closely with Planning and Buying teams to allow for holistic Commerce media function. As a Director, it's your responsibility to ensure work is done to specification and correctly, in addition to managing resource/allocation and growth/development of the overall team.Kinesso Commerce is a specialty group that focuses on the planning, buying, execution and measurement of Commerce media. Commerce media is any specific media elements that are retailer focused/tagged. This can be in-store signage such as a coupon machine, a billboard driving shoppers to a Walmart store, buying digital ads on Amazon or a Kroger.com site, tapping influencers that support certain retailers or working with shoppable technology companies to ensure ease of conversion. The team supports client's commerce/shopper/customer marketing teams-our end goal measuring product sales both online and in-store.
ResponsibilitiesStrategy & ExecutionLead planning and activation across Commerce media plans as needed, including direct account and client service responsibilities
Manage and take accountability for client total budget and savings
Oversee plan development and implementation, incorporating necessary and appropriate rationale and research for client buy-in
Responsible for the strategy and the audience insights being funneled down into the tactical media plan
Ensures strategic consistency across all elements of plan development and implementation
Develops, presents, manages and measures commerce media programs and defines program objectives and strategies consistent with brand marketing objectives
Ability to push back on client when relevant and pivot approach/support as needed
Creates client ready materials and delivers client communications
Ability to tailor client presentations to the audience (i.e. Senior Level vs. Junior Level)
Understanding the underlying client needs and recommending solution / path forward. Once aligned clearly directing internal team and managing deliverables with client
Develops buying guidelines and supervises buying process and stewardship for media programs
Negotiate and implement added value, research partnerships and custom program elements
Oversees both media & sales metrics evaluation ensuring original objectives and strategies are being met
Relationships
Own client relationship as it relates to media investment and take ultimate accountability for team's day-to-day responsibilities
Develop, maintain and grow client relationships with appropriate levels
Responsible for creating overall team culture of trust, openness and accountability
Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts
Actively manages client's expectations, ensuring timely creation & delivery of work
Oversees relationship with media partners and leads negotiation of commerce media for specific programs
Training/Development
Ensures knowledge sharing across internal teams, open communication & provides thought leadership
Identifies & builds functional expertise or knowledge in a relevant, unique & specific media area, including commerce media expertise
Responsible for leading and training team in Kinesso ways of working and planning fundamentals, effectively communicating agency goals, managing workloads and providing performance feedback and career development support.
Be aware of level of knowledge and experience on your team, where you need to spend extra time vs. let team members run with projects
Knowledge
Provide counsel on marketplace trends
Craft go to market strategy for client from a planning and investment perspective
Provide thought leadership in alternative planning models, buying models and integrated projects
Bring commerce expertise and POV to the table when you are pulled into a work session/ brainstorm/ group project
Seeks out information to remain current on media trends
Required Skills & Experience
7-10 years of experience in media planning/buying, with 4+ years experience in a people manager role; strong ability to delegate, train, and support direct reports
Experience with multiple client and business categories
Ability to manage team, both upwards and downwards, to ensure cross team communication
Agency and/or Commerce media or CPG experience is a must
Excellent quantitative skills
Ability to interpret and analyze data to inform go-to-market strategies
Strong marketplace relationships with senior sales people at major Commerce media companies
Creative approach to defining deal terms including pricing models and value based on client objectives
High level of comfort presenting to clients and internal team members
Proven track record with client relations and growing existing business
Solid understanding of marketing/communications process and the role of investment in it
Proven knowledge of media planning & planning with use of research tools and resources
Proven experience in writing and presenting relevant information to client audience
Excellent written and verbal communication skills and proven problem solving ability
Self- sufficient and problem solver
Project management; effectively managing multiple projects and meeting tight deadlines under a fast-paced environment
Proficient in Microsoft Office (Excel, PowerPoint, etc.)
Desired Skills & ExperienceGravitas + adept influencing- the personal and professional credibility to carry the system with it
Humble confidence - confident in skills and willing to provide a proactive point of view
Constructive discontent - always looking for ways to improve and enhance the work and self to challenge the norm and strive for continued improvement
Innovative drive - comfortable in 'white space' work areas and willing to take risks, test the norm, measure and learn forward
Proactive personal accountability - if it's to be, it's up to me
Authentic + humanistic - be approachable, real and human
Team first - a cultural force for building the best team
Humor - willing to have fun and not take ourselves too seriously
We See YouAt IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.We See You at IPG Mediabrands.Wage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.Employment TransparencyIt is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.About IPG MediabrandsIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.Salary Range $120,000-$160,000 USD